S4 Ep10: Solving the sales coaching crisis with John Richardson, Co-Founder & Director of Coaching at MySalesCoach
This week on Tech Can’t Save Us, host Paul David sits down with John Richardson, Co-Founder and Director of Coaching at MySalesCoach, the fast-growing platform tackling a problem almost every sales leader knows too well: sales reps simply aren’t getting enough meaningful coaching.
John explains why traditional sales management often fails to deliver authentic coaching, outlining the fundamental disconnect between holding reps accountable and creating a safe space for them to grow. MySalesCoach solves this by pairing salespeople with independent, specialist coaches, creating a…
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