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NFL Melbourne Breaks Records on Netflix, Wall Street Finances Ticket Scalpers and Brand Activation Lessons from Game Week
The NFL Melbourne Game pulls 18.5 million U.S. viewers on Netflix and 100,000 fans to the MCG. Wall Street is now bankrolling ticket scalpers and locking regular fans out. Plus brand activation lessons from Melbourne Game Week, why your team's chatbot is your most important fan touchpoint, Amazon outspending Netflix and YouTube on sports rights, the new Streaming Access and Choice Alliance forming in Washington, OpenAI's new Data agent and AI-native ad format, and the ongoing fight for fair representation of female athletes in advertising - all curated by Sports Geek Reads. Subscribe at…
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