Ep. 91 - B2B Selling Is Broken: What Actually Works On LinkedIn In 2026, with LinkedIn's Randy Petway
Season 5 of The Payments Shed Podcast kicks off with a conversation that goes far beyond social selling.Justin Hanna is joined by Randy Petway, Senior Director and Head of Global Accounts EMEA & LATAM at LinkedIn Sales Solutions, to explore how B2B sales has fundamentally changed — and why so many organisations are still relying on outdated playbooks.Randy shares why the future of sales is increasingly being driven by signal, relevance, and discoverability rather than pure outbound volume. The discussion explores how buyer behaviour has evolved, why data quality is becoming one of the biggest…
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