Latest / Craft Brewery Financial Training Podcast
Taproom Sales Growth Tactics with Andrew Coplon
Today we learn about taproom sales growth tactics with Andrew Coplon from Secret Hopper. Secret Hopper is a mystery shopping service for craft breweries that is helping breweries increase their revenues, create more repeat customers, and fine tune their tasting rooms.
Key takeaways:
Average taproom tabs have been higher during the pandemic (Andrew shares the data and how you can use this information to increase your taproom sales)
Incentives and leader boards are great tools to motivate taproom staff to sell more beer (Andrew shares examples and ideas that you can implement)
Quick sales…
The skinny
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