Latest / Negocios Locales / #184 Mejora tu visibilidad descubriendo qué es tendencia en Tik Tok

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#184 Mejora tu visibilidad descubriendo qué es tendencia en Tik Tok · Negocios Locales

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  Local business. Episode one hundred and eighty- four summer edition. Very good
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  morning to everyone and to those on vacation also welcome one more week to local
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  businesses, a weekly podcast. Where we look for local businesses to get more
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  customers and more business thanks to the improvement of your positioning and visibility on the
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  Internet. And how we do it, then, talking every week about topics
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  as varied as your Google bus spofile date, your website, intentions, user
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  search, reviews, tools, digital analytics, links or artificial intelligence for which
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  you do not know me. My name is Laura al Foso and I am
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  a consulting toilet specializing in business with establishments. And today, in this episode
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  one hundred and eighty- four of July 10, we' re going to
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  keep doing mini summer pills to talk about tools. And what tool we'
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  re going to talk about today, because we' re going to talk about
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  one that' s going to let us know what upgs, what songs,
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  what profiles and what videos are being trending on a social network like Tiktok.
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  And it is that at present, being aware of social media trends is fundamental
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  for any business that wants to highlight and attract more customers, and rather that
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  they tell Google, that more and more enhance the content, give the users
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  within the serp to ensure in some way its veracity. Given the rise of
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  artificial intelligence, several weeks ago I did a special episode talking about how to
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  do it or on a social network like Tiktok, and the truth is that
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  it was very interesting and many of you responded to the survey I left where
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  I was telling you. Listen you want to see a tool to know what
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  is trending in this social network and as with everyone you have told me that
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  yes, well, there we have this episode here to talk about that tool.
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  But let me tell you about someone else first. What are you going
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  to tell us, what is the local positioning of our business, what tools
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  I' m talking about? I' m talking about Goya, which is
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  a locally specialized rand track er, which offers you detailed maps showing you the
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  ranking position of your business for a given geographical area. That' s right,
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  with Kojak you' ll have a clear and accurate view of how your
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  company is positioned for the relevant kube in your business. And the best of
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  all is that Kjack not only focuses on the local being, that is,
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  on the famous local Pack, but also analyzes the organic sep. This means
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  that with a single tool, you will be able to analyze both your website
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  and local searches. That' s all, because it doesn' t turn
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  out that Kojak is the Swiss knife of the local seo, since it is
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  in continuous evolution incorporating new functionalities that allow you, for example, to anticipate
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  potential risks of visibility of your business, the possibility of filtering tabs and many
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  more things that you have already told in the coming weeks. Don' t
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  stay back and discover all the possibilities of Kojak a raund tracker to keep the
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  visibility and positioning of your local business under control. Hate with Ellen Koyac and
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  or c me and now we do start with the theme of the week.
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  Look, I like this song, because it takes energy to me this song
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  and makes them the bachata of my feet, because I have also signed up
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  for courses that go to my ma chata. And the truth is he hears
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  that I was born to dance, that I' m given phenomenar. So,
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  well, I' ll tell you that another day, but you know
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  that here one has even the ability to dance with a certain order and sense.
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  Well, let' s get to the subject of the week. Tiktok,
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  as you know, consoles me user base and its ability to bile content.
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  It has quickly become a key platform for promoting local businesses. The question
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  is how to know what trend is and get in the car and, in
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  that way take advantage of that which is turning right now. For this we
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  have the Creative Centerpetiktok, a platform that provides detailed analysis of what is being
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  trended in this social network and that is that it allows us to explore by
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  different categories, such as hashtags, songs, content creators and videos that are
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  gaining popularity. To access the tool, you have to go to ads tiktok
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  com bar, Business bar, Creative Center bar, Inspiration bar, Popular bar,
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  Hashtag bar. In this case, as I access from PCPC barran if
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  you have any problems to access, you have the link in the content notes.
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  We' re going to go into the detail of each category hashtag analysis.
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  This is one of the most powerful features of the cratives center Here we
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  can see what are the hashtags that are trending in a specific period, for
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  example, in the last seven days, I put a catch for you to
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  see that, for example, in this last week what is making trend is
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  San Fermín and pure Latino Fest, which has gained a huge popularity recently.
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  In this data that the tool gives us we include information about the number of
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  publications and views associated with each hashtag, which gives us a clear idea of
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  the scope for a local business. Using a hashtag is a trend that can
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  be an effective strategy to increase the flexibility of your publications. For example,
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  a restaurant in Pamplona could use the San Fermín hashtag during the sanfermines to reach
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  a wider audience that is interested in an event. It is true that,
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  given the dates we are in, it is more than obvious that it is
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  a tendency to St Fermín, but at other times where perhaps there is not
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  a very prominent date. Getting into this tool gives you ideas about content you
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  can generate Once you see the hashtag you' re being trending and you see
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  visualizations and posts. You have a button that tells you SD analytics, that
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  is, see the analytics and there when you come in, what you see
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  is the post number that has been published for that topic. In this case,
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  for that of San Fermines, there are two thousand in the last seven
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  days and they have had twenty million visualizations Apart from these data, a graph
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  is shown where over the days it is seen how that topic is trending and
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  when it has begun to assume and when it is reaching its peak. Just
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  like you' d also start to see how it declines. But of course,
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  when it starts to decline, it' s no longer a trend.
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  That' s why it' s harder to see that kind of graph.
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  And then, just below that information, you start watching the most popular videos
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  in the last seven days related to that hashtag. So very interesting. I
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  ' ll screen you in the article so you can see all the information you
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  can get. Let' s go now with the following category, know what
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  is trending at song level and is that music is a crucial element in Tiktok
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  and popular songs can determine the success of a video. The Grative Center shows
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  us which songs are the most used on the platform and we see that in
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  this week songs like Rumba Remix from DD Pascual and the song you can of
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  Scarlett and a few people that I find difficult to mention, as they are
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  the ones that are being trending. And just when I was taking a glimpse
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  of the information of songs that are trending, because I have seen that one
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  that is trending is that of Rafael Carra, Pedro, Pedro p And of
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  course now I have understood everything, because a few weeks ago I had to
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  make a video for a friend for his birthday. Where we had to play
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  that song and I would tell him but you know, that song cost me
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  horrors, well, but in the end I did it and I would say
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  why they chose. This song. It' ll be a special song for
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  him. And I asked the person who asked for it and he said no.
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  And then, of course, when I suddenly see it being inside Titube
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  ' s trending songs, I get it all I mean, you think it
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  marks up how an anonymous person' s birthday is going to be in fusion
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  of what' s trending. Well, for business, integrating these songs can
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  significantly increase the chances that their content will be turned back into a gym.
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  For example, you could create exercise routines using these popular songs to attract users
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  who are already hooked on those melodies. Here we also have analytics, as
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  in the case of hashtags, where it gives us information about the evolution of
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  trends and also gives us information about ages of related interests of those users who
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  are liking that music the popularity that is having on a geographical level. So,
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  if you want to put focus on a particular area. This type of
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  insigndets is super useful and is to know, for example, what that song
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  is liking an audience of eighteen to twenty- four years, because it is
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  as the graph is showing with sixty- three percent. It' s that
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  age, because it helps us determine if I' m really interested in hoarding
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  that kind of content or for my business, if I sell product for that
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  age range, then the truth is that it' s very useful and also
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  as well information at a geographical level, I may also be interested to know
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  if I' m interested in addressing it, because my market is in that
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  area And we' re going now with the last two categories, that of
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  creators and videos. Another key feature of the Creative Center is the ability to
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  identify the most influential creators and the most viewed videos. Here. The information
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  we have is less detailed, for example, at profile level, because we
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  do have information about the millions of followers they have and the likes. So
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  that information can give us an idea of whether we can collaborate with those creators
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  to reach a wider audience and, in the case of videos, they can
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  give us ideas of how we can make them ours based on what is trending
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  and, by the way, that I forgot to say at the beginning of
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  the interview if you have not yet subscribed to the local business news letter,
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  because it is late that it comes out every week and where I tell you
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  news of interest for your business, which does not give me time to address
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  in the episodes. So hurry up and subscribe to Laura Alfonso with barrannos letter.
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  Anyway, I leave the link in the notes of the Y program for
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  the most stragglers, remember that next week the course of managing your online reputation
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  rises by price through the reviews and is that we will incorporate a new content.
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  So, if you buy it, today, you will access that new
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  content without the price increase. So take advantage and in Laura Alfonso com Barracurros,
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  watch the online reputation management course, which is the one that goes up
• 11:54
  in price. Next week and after this moment of self- promise, let
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  ' s close this episode. We' ve already seen all the information that
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  allows us to have the Creative Center. In this way we identify trends both
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  in the hashtag section, songs, followers and videos. In this way we
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  can know what you spend and what music are trending and we can incorporate into
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  our publications. We can also analyze the audience and use those insides to better
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  understand our target audience and create content that attracts them. We can identify the
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  most influential creators and consider collaborating, if the price is right with them to
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  expand our reach and, finally, adapt our strategies according to the results we
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  are getting with all that content that we are generating. In conclusion, the
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  Tiktok Creative Center is a very good and free tool that can help us understand
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  and take advantage of trends in this social network and by using this tool local
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  businesses, you can increase your visibility in the network, but also in Google,
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  because Google, every time, as I told you, our more social
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  media information on the results page in last and in that way we will get
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  to attract more customers, sell more and stay relevant on different platforms that are
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  in continuous evolution. And little more remains for me to tell you in today
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  ' s episode. I hope it was of interest to you and that you
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  can apply it to your local business. And, as always there is.
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  Many thanks to everyone for your five- star reviews and reviews on Apple Podcast
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  and Spotify and today in Spotify I leave you a poll. You are using
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  tiktok for your local communication strategies. Well, let' s see what you
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  tell me. And yet we only have to close it, but only until
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  next week where we will hear again And where, then, where it will
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  be here in happy week and to enjoy those vacation days those who are there
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  on vacation and those who do not come that we no longer have anything until next week