Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How Product Bundling Masks Price Hikes
In this episode of Pricing Power Podcast, Lucas and Luna dissect how major retailers like Target use product bundling to disguise inflation. We analyze the specific mechanics behind the 'one dollar more' strategy, where companies bundle essential items with lower-margin goods to maintain perceived value while quietly raising overall basket costs. This approach shifts consumer focus from individual price hikes to total transaction size, making it harder for shoppers to track true inflation rates. The hosts explore the behavioral economics of bundling, examining why customers feel…
The skinny
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