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Latest / Creative Distillation

94: MJ Yang (CU) and Ethan Decker, Founder, Applied Brand Science and Proprietor/Mixologist, Pits & Stems (Boulder)

This time, we return to perhaps our all-time favorite establishment, one that’s so special we can’t even tell you where it is because it's an actual, modern-day speakeasy located somewhere in the wilds of central Boulder. We first visited Ethan Decker and his wonderful establishment, Pits & Stems, on episode 63, way back in March 2024, and then again for episode 70. For our third time back, we’re joined by MJ Yang, CU Assistant Professor for Strategy, Entrepreneurship and Operations. The conversation starts with Ethan telling us about how he went from a Ph.D in Ecology to an expert in brand…

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