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Ep. 93 - Grow your BJJ academy in 2026 with a simple monthly focus
In this episode of the Business of Jiu Jitsu podcast, I break down a full month-by-month marketing and operations plan for your academy in 2026.
If you ever feel like you’re just reacting to whatever’s in front of you, this gives you a clear structure to follow. I walk through what to focus on in each month, from pricing reviews and onboarding in January, to marketing kickoffs in February, to retention plays and system building over the summer, and all the way to end-of-year promotions in December.
You’ll also hear ideas for running kids camps, holiday offers, belt promotion timing, and how…
The skinny
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