Serve First, Sell Second: Building Lasting Customer Relationships Through Email Marketing with Tanya Brody
In this episode, we sit down with Tanya Brody, an Email Marketing Strategist and Consultant with over 15 years of experience, to talk about why businesses need to stop thinking about email as just a sales tool and start using it to build real relationships.
Tanya shares her “serve first, sell second” philosophy and explains why having an email list isn't enough if you're not consistently communicating with the people on it. We discuss how nurture emails build trust, strengthen customer relationships, create loyal communities, and ultimately make it easier to turn subscribers into long-term…
The skinny
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