#3 - Marketing

Better Planner · May 20, 2026 · 46m · transcript

Marketing gets a lot simpler when you stop trying to build a machine and start saying useful things clearly.

In this episode, Taylor and Colin talk through how they’ve both found clients without being “marketing people.” Colin shares how his blog became the foundation for his website, newsletter, lead magnet, and prospect follow-up. Taylor walks through what’s worked on his own site, including local SEO, transparent pricing, a simple intro video, and letting prospects self-select before they ever schedule a call.

They also talk about why advisor websites don’t need to be fancy, why podcasts…