Latest / The One Small Change Podcast / Unleash Unique Abilities for Impact and Growth with Jason Van Orden
Transcript
- 0:00Welcome, everybody, to the One Small Change podcast. I am
- 0:04thrilled to be embarking with you on this journey of exploration and
- 0:07transformation. I'm your host, Yvonne McCoy, and I bring almost
- 0:1130 years of entrepreneurial experience to this
- 0:14podcast. But more importantly, I bring a passion for discovering
- 0:18how you can grow through seemingly small changes.
- 0:22So thank you for joining me. And, you know, I want to make sure that
- 0:26we stay on this journey together. So this week, we will be
- 0:30talking to someone who made a difference in my journey,
- 0:34Jason Van Orden. Jason, thank you for coming. Thank you for
- 0:38being here. Tell everybody why I'm so excited about you
- 0:42and what what it is you do and why you do it. Okay.
- 0:46Yeah. So, at its core, what I do is I am a growth
- 0:50strategist that works with coaches and consultants who are ready to
- 0:54unlock a new level of income and impact. They're doing great
- 0:58work with clients, but they're just not quite sure what to shift in their business
- 1:01model to get to that next level. And, so I help them with their
- 1:05messaging, their offers, and and find those I mean, speaking of small
- 1:09changes, those little changes they can make that can open up a whole new level
- 1:12of of impact and income. And, this is something
- 1:16that I got into many years ago because as an entrepreneur, I had
- 1:20a podcast that did very, very well early on in podcasting. In
- 1:232005, actually, I launched the the very first podcast about Internet marketing and
- 1:27Internet business. And it helped beginning entrepreneurs
- 1:31get started with a brand new business based on their interests,
- 1:35their passions, and so forth. And what I noticed in working with a lot of
- 1:38those entrepreneurs is that there were so many people with a unique
- 1:41perspective, unique story, strength, you know,
- 1:45a a an approach to things that that
- 1:49could have a huge impact on, you know, a certain segment of people out
- 1:53there in the world if they just knew how to reach those people in the
- 1:56best way. And I just started realizing, like, wow. You know what? There's so many
- 2:00issues and needs and problems we're trying to manage and solve in this
- 2:04world and so many smart people with great ideas that just need
- 2:08help reaching the people that can help best that, I've just
- 2:12had a passion for many years about helping experts,
- 2:15consultants, coaches, you know, anyone with that kind of a message
- 2:19to to reach those people in the most effective, efficient way
- 2:23possible for them, but also one that's aligned with their vision, their values,
- 2:26their their strengths. And so everything I do is
- 2:30is around that mission. I feel like if I can amplify more of those
- 2:34voices, it, elevates the world in some small way
- 2:38and then also compounds, I guess, my own impact in the world a little bit,
- 2:42as well. And, so that's that's a little bit about
- 2:46about me. And I think that's one of the things, you know, that we
- 2:49share and one of the reasons I was so glad to find you,
- 2:53when I did is because I think so
- 2:57often there's so many cookie cutter you know, people
- 3:00are given these cookie cutter formulas, which keep
- 3:04you from standing out and shining in the world. And I
- 3:07think that, you know, part of what I do is, you know, I
- 3:11kinda look at what your heart business is, the thing that you would do for
- 3:15nothing, and try to figure out where your head business can help
- 3:18those people so that you can do what you do naturally, your
- 3:22natural gifts, you know, in an environment of people that you like. And
- 3:26so, you know, one of the one of the great things that Jason does is
- 3:30and and and if you're on my mailing list at all, you'll see is
- 3:33he does, GEM, which is generous entrepreneurs in
- 3:37in marketing. And it is I always say to people,
- 3:41if you're afraid of networking, you need to go there. I call it the gentle
- 3:45networking because it's not the fire hose that you
- 3:48normally get, but there's lots of information. You actually get to
- 3:52meet people and talk to them and get ideas.
- 3:56So, we were part of
- 4:00what you were talking about, I think, is, the
- 4:03problem that most entrepreneurs have, and and the one that
- 4:07I'm addressing from a different perspective is
- 4:11they're good at what they do. That doesn't
- 4:14necessarily mean that they're good at the at at the
- 4:18business part of what they do. Right. So what I say to
- 4:21people that, you know, are my clients is if you're good at what you do
- 4:25and the clients that you have love you, you don't have a a solution
- 4:29problem or a delivery problem. You have a client attraction problem.
- 4:33Right. So you you said a couple of things. One is
- 4:37sometimes it's just a matter of putting things in the right
- 4:40places and and doing the right thing. You know, it's
- 4:44not about totally starting over again. I do you know? So can you talk about
- 4:48that a little bit more? Yeah. I mean, so often when,
- 4:52people come to work with me as as clients, you know, they they started
- 4:56the business because they're they're passionate about what they have to offer. They do really
- 4:59wanna help people. They know how to get results for people, and they've, you
- 5:03know, started, you know, through through networking or hustling. They've they've
- 5:07gotten clients and have started establishing that business,
- 5:11and and now they wanna take it to that next level. And and it's
- 5:14usually one of just a small handful of things that they need help
- 5:18with and maybe some combination of these things. One is, you know, the messaging,
- 5:22how to best communicate what is unique
- 5:26about them in a way that feels very relevant and
- 5:30resonant to those that they want to work with most, those that they
- 5:33can have the biggest impact on, the the clients that they really want to
- 5:37attract. And as experts, we fall into this trap
- 5:40called the curse of expertise or the curse of knowledge, Whereas we
- 5:44get better and better what we do, we lose a little bit of the connection
- 5:47with what it's like to be in the shoes of those
- 5:51that we are trying to communicate with and reach and help. And so sometimes there's
- 5:54a disconnect between how we're talking about our expertise and our solution and
- 5:58what people are out there actively looking for. And so then we end up
- 6:02really frustrated with, like, why am I having such a hard time finding the right
- 6:05people or helping them see the value of what I offer or, you know, what
- 6:09is some, you know, something of that that nature. And so, that's
- 6:12one of the things is messaging. And then one of the other big things I
- 6:15end up helping people with is how they package their expertise
- 6:18as an offer. And so the main issue that I
- 6:22help people with there is that, you know, as if you are
- 6:26somebody who makes money based on your expertise, like a coach or consultant or
- 6:29speaker, your time is a huge part of what you're also
- 6:33offering, and there's a limit to how much time and energy you can sell or
- 6:37offer to people. And so, therefore, there's a limit to how big of an impact
- 6:40you're gonna have and how much money you can make. And so that's the other
- 6:44thing I I end up helping people with a lot is how can you make
- 6:46your the value that you deliver, the offers that you put out there more
- 6:50scalable such that you can have a bigger impact, make
- 6:54more money, but while stressing less, working less as
- 6:57hard, but still delivering amazing results to
- 7:01people, not sacrificing those results and also not sacrificing your
- 7:05sanity. And so those are a couple of the gaps that, yeah, they're great at
- 7:09what they do, but they don't necessarily realize what's the best way to package my
- 7:12stuff as an offer, the right pricing, the right, you know, features and
- 7:16things around that, and what's the best way to package my ideas in the messaging
- 7:19that I put out there to attract the right clients to that offer. And
- 7:23so I tried to bridge that gap so they can go to that next level
- 7:26level of income and impact. Well, you know, I I I kinda had that
- 7:30that experience and and, where I
- 7:34did a workshop. And one of my one of my clients was, like, my wingman,
- 7:37you know, letting people in and stuff like that. And after the workshop, she said
- 7:41to me, you know, the
- 7:45person that I saw deliver that workshop is not the person that I love
- 7:49working with. Mhmm. And I was trying to be really, you
- 7:52know, professional and polished and, you know, and stay
- 7:56on script and, you know, whatever. And she was like, you were
- 8:00just so stiff and artificial. Mhmm. You know? And
- 8:04so I think that, you know, I I think that my own
- 8:07personal opinion is, first of all, you have a lot less stress
- 8:11when you admit you're not perfect and just do your thing. You know what I
- 8:14mean? Just be yourself. And second of all, there are
- 8:18people who who like to be around people like that,
- 8:22whatever your that is. Right? And
- 8:25it's interesting that, you know, I think sometimes,
- 8:29like, I look at things that I'm attracted to when I hear people say
- 8:33the word journey or road map or blueprint.
- 8:37Those are like my buzzwords, and my antenna automatically goes
- 8:40up. And so it isn't you know, when you use the
- 8:44words and the messaging that is true to you, you're gonna
- 8:47attract the people who are gonna value you. Yes. Do you
- 8:51know? And it's funny because, you know, if you've listened to this podcast,
- 8:55you've heard this story a 1000000 times. When the first
- 8:58thing is that you have to kind of overcome that impostor
- 9:02syndrome, like, why would somebody pay me? Right. Right? So
- 9:06understanding that your uniqueness is one of the reasons that you
- 9:10get them. You will get them the results because you understand them.
- 9:14Yeah. You know? It's one thing. And so it's like
- 9:17the other thing is information is everywhere. So it
- 9:21is important that part of what you
- 9:25do, I think, is how you help people implement information
- 9:29because they can get information anywhere. Right. But you
- 9:32can help them in a way that your particular people
- 9:36can use it or give them the options of different ways to use the
- 9:40information to get the results. And, you know, it took me
- 9:44like I said, it I'm a slow learner, I
- 9:47think. But when I finally get it, it's like the elephant never forgets.
- 9:51Right? So the lesson that was hardest for me to learn
- 9:55was what is the benefits, not what do I do?
- 9:59Because, you know, I'm you know? And and what and when I finally got it,
- 10:02because I'm a food person. Right? Was it's like,
- 10:06if you wanted the gooey brownie and you went into a bakery and said, give
- 10:10me your best gooey brownie, and you said, okay. Here's 2 cups of flour.
- 10:14Here's a half a cup of cocoa, and here's a recipe. Yeah. You'd not
- 10:17be very happy. And what I've realized lately is it's not
- 10:21enough to say to people, I have your gooey brownie. You have to
- 10:25say, I have the gooey brownie with extra chocolate chips
- 10:29or nuts or sprinkles because there are lots of gooey brownies
- 10:33out there. Mhmm. So, you know, that is, you
- 10:36know, part of the thing that I see when I when I talk to you
- 10:39that you can help people see what you know, help them see
- 10:43what their uniqueness and how to talk to people. You
- 10:47know? And the other thing that you said that I you know, I'm gonna take
- 10:51a step back, is people need to know
- 10:56Okay. That was pretty judgmental. People
- 11:00need to know. No, I think people shy away from high ticket
- 11:04products and they make your life
- 11:08so much easier because the people that are willing to invest
- 11:12in themselves, one, they trust you enough
- 11:16that they probably are going to listen to you and you can, you know,
- 11:21give them ideas and you can, you know, have fun with them.
- 11:24But the other thing is
- 11:28besides being easier to work with, you like working with them,
- 11:32and they probably will stay with you, you know, as opposed
- 11:36to the person that you're trying to persuade or sell a low ticket item
- 11:40to that you have to do it over and over and over and over again.
- 11:43I mean, you're you're it's like being a hamster on a treadmill.
- 11:47Yeah. So why why do people have trouble making
- 11:51that that transition? What have you seen?
- 11:55Yeah. So, I mean, there's a few reasons why why people
- 11:58have a hard time finding that right messaging. I mean, for 1, we're
- 12:02surrounded by really bad marketing and messaging out there. And so then we're like,
- 12:06well, I guess it's how I need to do it. And then we rely
- 12:10and and sometimes we see stuff that's working, but it's, like, ultimately just really not
- 12:13what's gonna align with our values. There's there's marketing that works, you know, that
- 12:17uses fear and shame and pressure or whatever. And and so, you
- 12:20know, sometimes we end up borrowing tactics or or trying things that ultimately
- 12:24are just not really aligned with our values and our our strengths, our our
- 12:28message. Right? And so what's really important, and and here's a simple
- 12:32framework that I give people, is there's 3 r's that you're trying to nail down.
- 12:36The first one is relevance, the second one is resonance, and the third one is
- 12:39remarkability. Relevance is the one, I think, that we most
- 12:43often understand when it comes to marketing, and that is that we need
- 12:46to be talking about
- 12:50talking about the the issues, the needs, the the challenges,
- 12:54the outcomes that our intended audience, our ideal
- 12:58client is actively thinking about on a regular basis. Not
- 13:02about our solution, not about the features of what we do, but it's like,
- 13:05hey. Are you somebody who is facing this issue and you're worried about
- 13:09x, y, and z, and you've tried a, b, and c, and and they go,
- 13:13yes. That's me. So, like, the better we understand what they're thinking
- 13:16about as they wake up in the morning worried about whatever, as they go to
- 13:19sleep at night. And not to just, like, leverage that fear, but to go empathize
- 13:22with and go, like, look, I get it. And they go, like, I think you're
- 13:25talking to me. Resonance then is talking about
- 13:28those things in a way that reflects the the values that we
- 13:32have, our personality. I mean, you know, it's there are so many different
- 13:36people that could help you, get better at, let's
- 13:39say, productivity. Right? But some people are gonna be like, on the hustler end of
- 13:43the spectrum, and some of us will not respond well to that. And some of
- 13:45us would be more on the end of, like, self compassion and finding something that
- 13:49works for you. And that might resonate with you better. I mean, that's a very
- 13:51simple example. But talking about these things in a way where they
- 13:55go like, hey, you feel like somebody I could hang out with, that I could
- 13:58trust, that, like, you know, you're my kind of person. I see
- 14:02myself reflected in what you are saying. And so that's that's resonance. And
- 14:05sometimes we shy away from that. We go so much into the credibility side of
- 14:09things that we neglect to give that resonance piece for people to latch
- 14:12onto and go, you know what? I can trust you.
- 14:16Remarkability then is knowing, like, okay, what is it about our message
- 14:20that that that offers something different than what they've heard before? And
- 14:24it doesn't mean that it has to be, like, a 100% unique from anything that's
- 14:27ever been said before, but it means understanding, like, okay, what have they
- 14:31heard? What have they tried? What are they tired of hearing over and over again?
- 14:35What are the things they're worried about? What are the things that they have made
- 14:38bad assumptions about? What are the things that they don't realize that they need to
- 14:41know in order to really make a and and bringing something new whether when they
- 14:45bump into you, not only do they say, hey, this is relevant to something I'm
- 14:48trying to accomplish and overcome. This is resonant with the
- 14:52kind of stuff that I trust. But, also, this is different than I've heard it
- 14:55before, and I'm having some like, a new perspective, a new hope to be able
- 14:59to move forward where I felt stuck for a little while. And if you can
- 15:02bring all 3 of those r's, relevance, resonance, and remarkability,
- 15:07now you've got a message and an offer that can really stand out in the
- 15:10market and align with the people that you know you can do
- 15:14your best work with. And and and this
- 15:18may you can disagree with me if you want. But one of the
- 15:21things in terms of relevance,
- 15:25like I said, I I was very hesitant to network. But one of the things
- 15:29that I found the value of networking is relevance. It
- 15:33was a place for me to try new things when I was introducing
- 15:37myself. Right. And, it's interesting because I put
- 15:40in this thing is if you're a person who has spent a lot of
- 15:44money in high ticket programs and not gotten the results that you want,
- 15:49And everybody in the room goes like this, you know, if you're in the
- 15:53right the right networking. Because I my story that I
- 15:56tell is I spent $25,000 for a year long program
- 16:00and didn't know who my ideal client was when I was finished.
- 16:04Right? And then I went to a 3rd a 30 minute free
- 16:07call, and it was like they opened the curtain. It was like, oh my
- 16:11god. This is it. Do you know? And people are like
- 16:15people are like, you know, that's me. I had
- 16:19that experience. You know? And in terms
- 16:22of I forgot
- 16:26something else that you said, but it was like it kind of, it basically
- 16:30was my story, the pieces the pieces to my story
- 16:33that I had to find what resin you know, what people, like, hooked on
- 16:37to. You know? The other thing that I started saying is
- 16:41in 2020, I lost I, you know, I lost my business.
- 16:45I went in the hospital for something that was not COVID related. I was
- 16:49doing executive directing, for nonprofits, being
- 16:53directors of nonprofits. Right. When I came out, the world was shut down for
- 16:57COVID. They didn't have the money to pay their staff, so they definitely did not
- 17:00have the money for me. And instead of having a well oiled business, I
- 17:04had a junk drawer filled with courses and programs and
- 17:07downloadables and just stuff I had collected. And everybody went, yeah. I got
- 17:11that too. Right. So, you
- 17:15know, that to me is one of the I think it's
- 17:19networking is like a nice testing place. Yeah.
- 17:23Sure. Absolutely. Yeah. It's a way to, like, try out different language and and
- 17:26bouncing different things around and see how people respond. Absolutely.
- 17:30So, I think the other thing is, what you
- 17:34talked so we have relevance,
- 17:38Resonance? Resonance. Yes. And remarkability. So the
- 17:42resonance, I think, is really important because you have to be comfortable in your own
- 17:45skin. Mhmm. You know, you have to set your own boundaries. I
- 17:49mean, I I I think that it's it's you know, people
- 17:53say, well, try this. Try this. Try this. And to
- 17:56me, you know, some some of the sales techniques that are out
- 18:00there are very much used car salesman to me.
- 18:03It's like, I don't need this. Do you know? I'm a full grown adult. I
- 18:07don't need you to shame me into buying this or or whatever the case may
- 18:11be. Right. And, you know, remarkability is
- 18:15you know, part of the issue with that is that
- 18:19society has not taught us to be remarkable or to recognize where
- 18:23Or to recognize. Yes. Not to recognize. Right. Like, there's all kinds of things that
- 18:26squashes. You know, we're taught to be, like, humble. We're taught to, like, discount
- 18:30what it is that sets us apart. We assume that everybody else thinks or or
- 18:34approaches things the same way and realizes the same things we do.
- 18:38Yeah, absolutely. Society does not do a good job of helping us with that. And
- 18:41and I think that, you know, for me, that's another relevant
- 18:45thing is that it's not your fault. You know? That
- 18:49you have been taught to, you know, like that old saying, hide your light under
- 18:52a bushel instead of getting out there. And I think that
- 18:56once you can once once you can feel good about
- 19:00yourself, recognize that you do have this uniqueness because we
- 19:04tend to we don't recognize our own uniqueness. I mean, we tend to
- 19:08go, what do you mean? Not everybody can't do this?
- 19:13100%. Yeah. So let before we run out of time, give me give
- 19:17me you've given me a lot of nuggets. So if if you haven't
- 19:21found something to work on, I don't know I don't know what
- 19:25you've been listening to. But but if you were to say, here are the 3
- 19:28things that I think you should do. Yeah.
- 19:32Aside from the 4 r's. The 4 r's could be 1. Yeah.
- 19:36Well, so, I mean, really, the crux of what I'm getting at here is that,
- 19:39you know, a a shift that I made in my life and business that has
- 19:43made a big difference for me is focusing more on my
- 19:46strengths or, what I've also heard called unique
- 19:50ability by one of my mentors for many, over the years, Dan
- 19:53Sullivan, of strategic coach. And, you know, there's different
- 19:57people who talk about this, but it's this idea that that's another thing that society
- 20:00teaches us to do is, like, focus on where we're weak and try to improve
- 20:03that or fix it. It's like, yeah, you know what? No. There's something about the
- 20:06way we think and our perspective and our experience and our just inherent
- 20:10strengths that allow us to show up in the world in a way that's, let's
- 20:13just say, you know, above the average of what others might be able to do.
- 20:17It's something that fulfills us and brings us energy to create immense value for
- 20:20others. It's the kind of thing that people will recognize in us and go, like,
- 20:23yeah, I can totally depend on you and turn to you for these kinds of
- 20:26things. And so the better we can understand that and then incorporate
- 20:30it into everything we do in life. Our I I I think about this in
- 20:33my parenting. I think about it with my clients. I'm always trying to help my
- 20:36clients find the marketing strategy that aligns with their strengths.
- 20:39The way of working with clients that aligns with their strengths.
- 20:43And so that's that's what I'd love people to to recognize is
- 20:47that whatever you're doing, like, you have that unique ability, those strengths. So some
- 20:51simple things you can do. One would be get feedback about
- 20:54these things. Like, pick out a few colleagues, a few
- 20:58trusted, like, family members, some maybe clients you've worked with, and just send
- 21:02them an email. And I know it can feel vulnerable, but I'll tell you, the
- 21:05value you get back from this, and people are more than happy to help, is
- 21:09they say, you know what? I'm working on really trying to,
- 21:12identify what sets me apart and what my strengths are. You can even say, like,
- 21:15I'm happy to get, you know, to reflect back to you what I the same
- 21:18for you. But what is it that you think really I I know I'm
- 21:22especially good at? What do you see me thriving at at doing?
- 21:26What, what is it that you feel like you can really depend on me for
- 21:30and and turn to me for? And then look for the commonalities. Like, send 10
- 21:33of these emails out. Look at the commonalities, and that's gonna give you a lot
- 21:36of insight about where you really stand out.
- 21:40Another very simple action or tool, if that that sounds too scary, there's
- 21:44a wonderful book. I'm looking over here in my bookshelf to see if I can
- 21:47grab it, really quickly. I'm not seeing it readily. But, anyway, it's a book called
- 21:50Strengths Finder 2.0. This is by the Gallup Organization.
- 21:55Lots of research. It's been around for years, and it's like a 20 minute you
- 21:58buy a book. It comes with a code to take an online assessment. It takes
- 22:01about 15, 20 minutes to answer some questions. And out of 30 strengths that they've
- 22:05categorized, they tell you the 5 that really set you apart. And for instance,
- 22:08one of mine is I'm a strategic thinker. And I I didn't realize
- 22:12until I started really diving into this that it's like, oh, there's a way that
- 22:15I see systems and the pieces that are connecting and the possibilities moving
- 22:19forward that not everybody thinks that way. And that's fine because there's there
- 22:23are other people with, like, positivity strengths and, like, cheerleading strengths
- 22:27and really encourage, like, maybe that aren't as much mine. Right?
- 22:31But I have found that it's like, hey. When I emphasize that strategic thinking, that's
- 22:34that's what my my clients really depend on me for. And when I emphasize that
- 22:38as, like, hey. This is something I do well that I wanna bring to to
- 22:41you and what you're trying to do, that people know it's like, yes. That is
- 22:45what I need. So StrengthsFinder 2.0 is another great,
- 22:49step. So whether you you do that, hey. Send a handful of emails out to
- 22:52get some feedback and see what the commonalities are, or go and buy the
- 22:56StrengthsFinder 2.0 book. And you get the 5 strengths and you read and it and,
- 23:00the 5 chapters about your strengths, and it tells you, here's where you're gonna thrive.
- 23:04Here's what you should try to do more of. And if you're really frustrated, it
- 23:07might be because of these things. These are the things maybe to consider, like, removing
- 23:10from your life or trying to avoid because it's just not gonna be where you
- 23:14shine. And I found that the more that I do that and help my clients
- 23:17do that, the more success and fulfillment we we see.
- 23:22So tell us about your free gift before we run out because I think it
- 23:26it ties in very nicely with what we've
- 23:30been talking about. Yeah. Absolutely. So one of the things I
- 23:33I've heard the most, feedback from my clients that they find really
- 23:37valuable is this process we called, I call the signature method framework. And
- 23:41so what I do is I help, you know, my the coaches and consultants I
- 23:45work with come up with their signature approach to
- 23:48delivering results to their clients. So they know who their ideal client is. This is
- 23:52who I love working with. And they've and if they need help figuring out what
- 23:55those people really want most and looking for most, I help them with that. But
- 23:58then the key piece in the middle is, okay, what's the approach, the steps you
- 24:02take, the tools you you use, the the strengths you
- 24:06bring to the situation that guide your ideal clients
- 24:10to their highly desired outcomes in a way that sets you
- 24:13apart from everyone else. And when you nail that
- 24:17down, what you end up and there's a lot of different ways you can use
- 24:19this, but essentially, you end up with this brandable thing where it's like, hey. Like,
- 24:23I have a signature framework called the scalable genius method. And
- 24:26it's my approach to helping coaches and consultants serve far more people
- 24:30without sacrificing their sanity, working less, and still giving
- 24:34amazing results. Right? And so that is a
- 24:38process that I have refined over the years using my strengths.
- 24:41And so I'm able to, like, teach workshops on that. I'm able to,
- 24:45like, bring up a visual of that when I'm talking to a potential client. I
- 24:49create content around that. My clients talk about how it becomes a strategic
- 24:53filter for their business. It gets them very clear and confident on what they need
- 24:56to focus on. So the signature method is a way of bringing about what we're
- 25:00talking about here, your remarkability factor, your strengths,
- 25:03and presenting in a way that says, here's why I am
- 25:07if you are my ideal client, here's why I am your must have solution for
- 25:11getting you to those outcomes that I know that you want.
- 25:15And so I've got a freebie where you can get started on
- 25:18this process with my signature method framework. It's a little worksheet and a short
- 25:22video to get you started so that you can start teasing out those things and
- 25:26figuring out like, oh, this is what makes me different from the other experts out
- 25:29there that do what I do. If you guys don't jump on
- 25:33this, I don't know what's wrong with you because this is
- 25:37a I've heard Jason talk, and I'm
- 25:41glad that I have, and you're gonna wanna have this. So,
- 25:47the last thing before we took not totally the last thing, but here's
- 25:50here's my fun question for you. Sure. Yeah. When was the last time that
- 25:54you did something new for the first time? Yeah. Something
- 25:58new for the first time.
- 26:02So, so a couple of things come to, to mind.
- 26:08One thing one thing that that jumps out is, that came to
- 26:11mind was going and trying out, kickboxing. And here's the
- 26:15reason why I I did that. Like, I don't consider myself a particularly, like,
- 26:19athletic person. You know, in middle school, I tried out for a basketball team. I
- 26:22made it, and I did that into the high school. And then I realized, man,
- 26:25sports do not make me happy. I don't like the culture of it at all,
- 26:28and I went into band. I became a band geek instead. However,
- 26:32recently, you know, a little while back, I was thinking about, you know what? I
- 26:34want a way to be more active. You know, we're all looking for ways to
- 26:38be more active and exercise and take care of ourselves
- 26:41and, you know, you know, the things that help with our mental health and our
- 26:44physical health. Right? And I knew about me that one of the things I
- 26:48needed in order to really engage with those kinds of goals was
- 26:52some number 1, like, to be involved with other people so that I'm not I'm
- 26:56an introvert, but I know that, like, hey. If I'm gonna show up with other
- 26:59people, it's gonna give me some extra energy for that moment. And
- 27:03I knew that I needed to engage my curiosity about something. And I was
- 27:07like, well, you know what? I'm kind of fascinated by this idea of kickboxing
- 27:11and just, you know, what it's like to learn that as a discipline and apply
- 27:14it whether it's to self defense or fitness or whatever. And so
- 27:18that's one thing that I went and tried in, like, probably got me into some
- 27:21of the best shape that I've been in. I I've lost some of that sense.
- 27:25I'm not saying I'm in that shape right now because different things have gotten in
- 27:28the way. But the big takeaway lesson there was I was asking
- 27:31myself, okay. What's something I'm really curious about that I can go and pursue that
- 27:35will then align with some of these goals I'm trying to to reach?
- 27:39And kickboxing was one of those things that did that for me. And as I'm
- 27:42saying this out loud, I'm like, I should go and figure out, okay, either go
- 27:44find a new kickboxing gym or run that
- 27:48process again and find the next thing that's gonna engage my curiosity to keep me
- 27:51healthy. But, that that's what comes to mind from that question. In my
- 27:55house right now, the the the new physical thing is Pilates.
- 27:59Oh, no. It's okay. My family apparently travels in a
- 28:03in a in a pack. So my daughter got interested,
- 28:07then she got my husband interested, and now her sister is doing it.
- 28:11So, you know, the and the push, of course, is that, mom, you need to
- 28:14do this. But, anyway, so that might be my answer. You know? Well and
- 28:18then there's a good lesson there. Right? There's so many ways to be active and
- 28:21exercise and move, and that's the most important thing. It's like we figured out it's
- 28:24like, look. We just need to move our It doesn't have to be going to
- 28:27the gym and lifting weights. I've also figured out I love riding my
- 28:30bike. I hate going to the gym to lift weights, but I can get myself
- 28:34on a bike listening to an audiobook and get my cardio going. Right? So just
- 28:37figure out what aligns with, like, what's naturally enticing
- 28:41to your strengths and and who you are. Right? So it kinda goes back to
- 28:44everything we've been talking about today. And kind of kind of what you
- 28:47need. Do you know? Absolutely. Yeah. Alright. So I
- 28:51gotta give the commercial. And so what I would really like from
- 28:55everybody who's listening to this is if you would take a minute and if you've
- 28:58enjoyed this to subscribe and to share and then engage on, you
- 29:02know, this podcast on social media. And one of the reasons
- 29:06that I did this is because I don't think, you know, you
- 29:10can entrepreneurship is a long road. And so I'm trying
- 29:13to help create a vibrant community and help fuel your
- 29:17quest for growth and impact. And if you're
- 29:20here, then that means that you're looking for some of
- 29:24those tiny shifts that can yield monumental transformations.
- 29:28And if you haven't listened to the first episode, you might wanna go back and
- 29:32see who else is the the first episode and see who else is out there
- 29:36as well. But people have got amazing gifts and
- 29:39and insight that you can benefit from on your
- 29:43own schedule. Right? So, Jason,
- 29:47as we finish up, what are your last words? What if you had to, you
- 29:50know, put a quote together, some last minute
- 29:54kind of things, what would you say? Well, I just, you know, anybody
- 29:58who maybe has listened to what we said and is still like that little bit
- 30:01of doubt in their mind, they're like, I just don't know. I I I'm, you
- 30:04know, life has told you that you're not as smart as you think you are
- 30:07or, you know, I've had clients where, like, they felt like, oh, their exuberance and
- 30:11positivity was always squashed because it felt like too much for people, but that was
- 30:15their actual strength that applied the right way. Like, so there's all again, all these
- 30:19things that, like, just give yourself that moment to, like,
- 30:22explore a bit. Like, no. You know what? There is something that sets you
- 30:26apart, and your whether it's DNA, nature, nurture,
- 30:30the experiences you've been through, the the,
- 30:35the education that you've had, whatever, the challenges that you've conquered,
- 30:38put you in a place to offer something unique to the world, and we
- 30:42absolutely need everyone to elevate that. It's not a competition. It's not
- 30:46a zero sum game. It's about us all figuring out how we can best
- 30:50live fulfilling energetic lives that also just create immense value
- 30:53for whoever we decide we wanna create that value for.
- 30:57So just, you know, any of the little tips that we've given today, like, pick
- 31:00one thing, lean into it, and see if you can find even 5%
- 31:04more of that, awareness and confidence in,
- 31:08like, what your strengths and unique ability or
- 31:11signature method are that you have to offer to the world. Absolutely.
- 31:15Absolutely. I can't believe we're
- 31:19out of time, and I think we could probably go on for another half
- 31:22an hour. But but we have to stop. So
- 31:27the the last thing that I wanna say that I always end with
- 31:30is that change is simple, but it's not always easy. And
- 31:34and if you don't make some changes, you're gonna stagnate because
- 31:38the world is constantly changing. And sometimes change
- 31:41requires courage, resilience, and a willingness to step out of your comfort
- 31:45zone. So get the freebie, do something different,
- 31:49do something new for the first time, step out of your comfort zone,
- 31:53discover more of who you are. And I hope you will join me again on
- 31:57on the one small change. And if you, again, if you haven't seen the first
- 32:01episode or any of the other ones, you're gonna wanna do that. But
- 32:04I think it's gonna help you have a bolder vision and have more innovative
- 32:08possibilities. Jason, thank you so much for everything that
- 32:12you've done for me and everything that you're doing for my
- 32:16audience. And, you definitely need to pick up his,
- 32:20his free gift because it will help you make the changes that you
- 32:23need. Thank you. Yeah. My pleasure. Thank you, Yvonne.