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Your Decision Problem Is Actually a Planning Problem

I was on a call last week with a group of business owners. Someone asked what was costing their businesses more: not making decisions, wrong decisions, or delayed decisions. Almost every one of them said the same thing: delayed decisions.

The decisions they were stuck on ran from CRM choices to AI tool selection to headcount calls to capital deployments. From a friend stuck for six months on his CRM to a CEO holding off for almost a year on layering agentic tools across his organization.

When Mickey asked them why, the answer was identical every time: "Even if I made the right call, I don't…

The skinny

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