Latest / Real Donald Trump Wisdom / The Apprentice US - Season 1, Episode 2 - Sex, Lies and Altitude (2004)

Transcript

The Apprentice US - Season 1, Episode 2 - Sex, Lies and Altitude (2004) · Real Donald Trump Wisdom

• 0:00
  Hey guys, back here to comment on episode 2 of
• 0:04
  season 1 of The Apprentice. It's an episode of
• 0:07
  sex, lies, and attitude. So after the first episode
• 0:11
  where we saw a face -off between the men and
• 0:15
  the women around the topic of selling in the
• 0:21
  streets of New York City, the first episode was
• 0:25
  essentially around lemonade stands and now the
• 0:29
  the stakes are much higher and it's about marketing
• 0:35
  around private jet membership right so we went
• 0:40
  from the strict basics to much higher end products
• 0:45
  and we'll see that the gist of it remains that
• 0:51
  if you use common sense regardless of where you
• 0:56
  apply it you'll come on top and this actually
• 1:02
  echoes one of Trump's philosophies he always
• 1:08
  says if I'm going to think might as well think
• 1:12
  big and that's a lesson that we get indirectly
• 1:16
  here because you can be just as successful achieving
• 1:23
  your goals on a very high margin product then
• 1:29
  you can be on a low margin product and in that
• 1:34
  sense if you're after profits you might as well
• 1:40
  put your energy and let's say the same amount
• 1:44
  of thinking in this higher realm for for equal
• 1:53
  chances of success. All right, so we'll see a
• 1:57
  few clips. We'll hear a few clips of Trump's
• 2:02
  introduction of this episode, and we'll comment
• 2:06
  on them as we go. Sit down. Just take a seat
• 2:18
  and sit down, everybody. All right. This is week
• 2:21
  two of your 13 -week job interview. Now, advertising
• 2:25
  is an amazing thing. It's a powerful, powerful
• 2:27
  tool, weapon, and there's nothing like Madison
• 2:30
  Avenue. Last time you worked on lemonade. That's
• 2:33
  the basics. That's about as basic as it gets.
• 2:36
  This time you're going to be working on corporate
• 2:38
  jets. You're going to be developing a campaign
• 2:44
  for a marquee jet card. And sit down. All right,
• 2:49
  so we can hear the word used is that marketing
• 2:54
  can be used as a weapon and essentially in the
• 2:57
  competition of business and also in other realms,
• 3:02
  the communication strategy is extremely important
• 3:04
  and we see how it plays out even in election
• 3:08
  cycles. So not neglecting marketing or actually
• 3:12
  making it a strength is really part of the strategy.
• 3:18
  And this is something that Trump emphasizes.
• 3:21
  So as I said earlier, this is really going to
• 3:25
  be a challenge around marketing. Sit down. This
• 3:34
  is about big ideas. Don't be afraid to do it
• 3:37
  out of the box. Don't just do, oh, this is what
• 3:39
  an ad looks like. The greatest housing does it
• 3:42
  differently. The thing I like to say to my people
• 3:43
  before I get into it is, one, swing for the fences.
• 3:47
  And failure is not an option. Just tell yourself,
• 3:52
  I'm winning. Failure is not an option. This is
• 3:58
  some pep talk from the owner of the advertising
• 4:01
  agency. And he's recommending to the contestants
• 4:06
  to really swing for the fences and be out -of
• 4:11
  -the -box thinkers and distinguish themselves
• 4:15
  in their approach. It also mentions having no
• 4:21
  tolerance for failure policy and basically being
• 4:27
  in it to win it. So we see this is kind of the
• 4:32
  mentality that Trump appreciates, that his friends
• 4:38
  embody, because the owner of the agency is also
• 4:43
  a friend. And this is what we're looking for
• 4:46
  and actually the winner of The Apprentice. Now
• 4:51
  we're going to hear the main lesson from this
• 4:55
  episode. And it's don't negotiate with underlings.
• 5:01
  So Trump's going to explain why he believes that
• 5:04
  and we'll comment. I learned at a young age that
• 5:09
  you have to deal with the boss. It's very simple.
• 5:12
  Deal with the boss wherever possible. All right,
• 5:22
  so deal with the boss wherever possible. And
• 5:26
  essentially the decision maker, you want to be
• 5:30
  talking to the person who's going to make the
• 5:31
  decision or the person that can raise the objections,
• 5:34
  not someone beneath them. And it's almost self
• 5:39
  -explanatory. Because the more layer you add
• 5:44
  to the communications between you and the person
• 5:47
  making the ultimate call, the less likely you
• 5:50
  are to convince them or to get a favorable hearing.
• 5:56
  It's much different if it's one of their direct
• 6:00
  reports that tries to explain your idea or product
• 6:05
  versus you yourself being able to pitch it. It's
• 6:09
  impossible that someone even with a lot of goodwill,
• 6:13
  could do as good a job as yourself in representing
• 6:17
  you. So you, your idea, what you're trying to
• 6:22
  quote -unquote sell. So there's really an advantage
• 6:28
  to speak directly. And we see this today in Trump's
• 6:32
  style when he speaks to... to leaders of different
• 6:38
  countries right he he likes to talk to the person
• 6:41
  making the decisions period he doesn't want to
• 6:45
  talk to the number two the number three the diplomatic
• 6:50
  team he talks directly to the president the prime
• 6:53
  minister of x or y country and does not even
• 6:58
  really engage beyond like be pleasantries or
• 7:04
  things of that nature with People who aren't
• 7:07
  running things. So this is the lesson. Why is
• 7:12
  he saying that? Because in the episode, we'll
• 7:16
  see that the man and the woman made two very
• 7:19
  different choices. The male team, once again,
• 7:22
  I'm kind of hinting it here. They're not going
• 7:26
  to win this episode. They decided very naively
• 7:33
  or... foolishly to not solicit the end client
• 7:39
  and so they're going in not knowing what the
• 7:42
  client actually wants and they're making assumptions
• 7:46
  so that's a very costly mistake because their
• 7:51
  assumptions can lead them down the completely
• 7:54
  wrong path when a short conversation with the
• 7:58
  owner or you know president of the company who's
• 8:03
  Mandating the project could save them a lot of
• 8:08
  time, create a lot of goodwill. And this is the
• 8:13
  approach that the ladies took. And essentially,
• 8:19
  they'll understand that going for a more outside
• 8:25
  -the -box campaign is what was requested. They're
• 8:31
  going to be more successful. So we're going to
• 8:33
  turn into other clips and we'll comment. All
• 8:38
  right. Both were pretty good. But what's staggering
• 8:42
  is how different. You know, I think the first
• 8:47
  group, the women's group, they were definitely
• 8:48
  a little bit sharper, more insightful in the
• 8:50
  way they spoke about the work. The male group,
• 8:53
  I think, was a little bit generic. And if I'm
• 8:55
  hiring people, I think I'd go with the women's
• 8:58
  group. I think the men had a little more stake
• 9:00
  and women had a little more sizzle. And I think
• 9:02
  if you're going to pick who landed on the best
• 9:04
  business solution, I think the men. It's really,
• 9:07
  you know, honestly, I'm really torn. It's really
• 9:09
  interesting. I think I know what the recommendation
• 9:12
  that I'm going to make. So let's get the big
• 9:15
  guy on the phone. Bring him in. Let's go. All
• 9:18
  right. Everybody get comfortable. Okay, guys.
• 9:22
  Action time. Let's get Donald on the phone. All
• 9:24
  right. Hey, man. Guys, a lot of effort went into
• 9:33
  that. But I missed that big idea. I lacked that
• 9:36
  one thing to take away that really would have
• 9:38
  wowed me. You guys, I question the idea, frankly,
• 9:41
  but I applaud the bigness of the thinking. I
• 9:44
  like that swinging for the fences. I like that
• 9:46
  excitement. At the end of the day, Donald, I
• 9:49
  always think when you're buying an ad agency,
• 9:51
  you're buying people. Right. We're going to go
• 9:59
  with the women. All right, so we see the appreciation
• 10:06
  that was made for the different projects and
• 10:11
  the women coming on top for their bolder, outside
• 10:15
  -of -the -box approach. And this is hinted when
• 10:21
  they were able to be comfortable going in that
• 10:26
  direction. after speaking with with the management
• 10:30
  team and understanding the leeway that they had
• 10:33
  whereas uh the men were much more conservative
• 10:37
  and they didn't really know um right they could
• 10:42
  be branded more generic and therefore they they
• 10:46
  did not stand out next clip is um right so the
• 10:51
  the female team won um private jet flight to
• 10:58
  Boston and a dinner. And we're going to hear
• 11:01
  the feeling that one of the participants had
• 11:05
  on that flight. And there is a takeaway there
• 11:08
  too. When I got off the jet, I thought I better
• 11:16
  start thinking this is my jet. It was a taste
• 11:20
  of the Trump lifestyle, and it was a teaching
• 11:23
  tool of you have to want those things and aspire
• 11:27
  to those things if you want to be like Trump.
• 11:33
  All right, so this is a reference to mindset.
• 11:40
  She's saying that all the objects she saw, being
• 11:44
  on the plane, her frame of mind was, This is
• 11:51
  my jet. This is something that I can see myself
• 11:53
  owning. And of course, in the competitive world
• 11:58
  that we're in, also in the very abundant world
• 12:01
  that we're in, you kind of have to want that
• 12:07
  abundance to attract it. And this is definitely
• 12:12
  the mindset, right? This is a motivational trigger.
• 12:19
  this can push her to do more work or to have
• 12:23
  more endurance on the long haul when things get
• 12:28
  more challenging. So if you have a very big objective
• 12:32
  and you have a very big motivation for doing
• 12:35
  it, then you can handle more ups and downs. Whereas
• 12:39
  if the target is low or medium, it's easier to...
• 12:48
  to lose sight of what you're going for. I had
• 12:54
  this example cited to me basically it's important
• 12:58
  to have very high goals because you're visualizing
• 13:03
  a set of hills and every time you're at the bottom
• 13:09
  of a hill if your goal is not far enough then
• 13:14
  you Basically, you can't see it anymore at the
• 13:19
  bottom of the hill. If it's high enough, if it's,
• 13:22
  imagine it's in the sky, you're always able to
• 13:26
  see it, regardless of if you're up the hill or
• 13:28
  down the hill, kind of in the trenches, up or
• 13:32
  down, in certain cycles of life, are things going
• 13:35
  your way or not. If your goal is high enough,
• 13:38
  then you will have the strength to persevere.
• 13:43
  which is also one of the key trump lessons is
• 13:45
  to never give up. If your goal isn't too high,
• 13:50
  then you can lose sight of it. And if you lose
• 13:54
  sight of your goal, you lose your motivation
• 13:56
  and your drive and your momentum. So it's important
• 14:02
  to have very, very high goals. All right, now
• 14:09
  we're going to go to the boardroom and examine.
• 14:12
  What went wrong? The original decision was made
• 14:36
  by the team leader not to call. And not to meet.
• 14:39
  I think that was a terrible decision. That was
• 14:41
  the team leader's decision. I think that's a
• 14:42
  terrible decision. If you had met with the president
• 14:45
  face to face, you would have known he wanted
• 14:47
  to flash your campaign. All right. It's time
• 14:49
  now, Jason. As project manager, I'm holding you
• 14:52
  partially responsible. All right. So this echoes
• 14:56
  the main theme for today, that not talking to
• 15:00
  the president was a big, big mistake. The one
• 15:05
  guy that really defended you. So there's a little
• 15:08
  disloyalty. Because it has to be somebody. So
• 15:10
  Nick, you're very angry at Jason. I guess the
• 15:13
  biggest problem I have with you picking Nick
• 15:14
  is he was the one guy that really defended you.
• 15:17
  So there's a little disloyalty there. But I mean,
• 15:19
  that's the way life is. Nick, you're going to
• 15:21
  get used to that. Absolutely. I have to be honest
• 15:23
  with you. You might as well sit down because
• 15:24
  you're not going to be thrown out anyway. OK,
• 15:26
  I mean, thank you. I was a little surprised you
• 15:28
  were picked, but it doesn't matter because I'm
• 15:30
  going to make the decision. You're not going
• 15:31
  to be thrown out. OK, thank you. So now we're
• 15:33
  down to these two. Go ahead, Sam, stay. All right,
• 15:37
  so this one's a reference to loyalty. Trump really
• 15:41
  values loyalty and doesn't understand why the
• 15:46
  leader that is now in the hot seat picked among
• 15:52
  the two co -defendants, people that could be
• 15:56
  removed from the show, a person that spoke very
• 16:00
  highly of him. So Trump doesn't understand. The
• 16:03
  rationale basically thinks it's foolish to not
• 16:08
  be loyal to the people that are loyal to you
• 16:10
  and just shows how much he values loyalty. Like
• 16:16
  this is basically, if you want to open a bracket,
• 16:20
  how much he values fit, right? in a company you
• 16:25
  go for an interview you're going to test your
• 16:28
  technical skills or your abilities for the job
• 16:30
  but also how much you fit with the mission of
• 16:33
  the job and the mission of the organization and
• 16:37
  that's for trump more important and now he sees
• 16:40
  like a big mistake that was made is not rewarding
• 16:46
  loyalty this is just a poor understanding of
• 16:52
  incentives and If it's not done, it doesn't take
• 16:56
  more than that to break the trust. The person
• 16:59
  who just spoke highly of the leader, you know,
• 17:01
  stood out to say very good things, and is now
• 17:04
  being put in the same bench as the leader's quote
• 17:08
  -unquote enemy. That was an obvious pick for
• 17:11
  him. Now he's adding the less obvious pick. So
• 17:14
  we just understand that this is for business.
• 17:19
  And you're going to see it's going to affect
• 17:21
  badly even on... of, I mean, the person who picked
• 17:25
  him. All right. Don't you think he did make the
• 17:31
  mistake of not meeting with the president? Absolutely.
• 17:34
  Well, Sam, didn't you sleep through most of this?
• 17:36
  No, I did not sleep. He was curled up on the
• 17:38
  side of the floor. He constantly was complaining
• 17:41
  about this. In the fetal position. In the fetal
• 17:44
  position. This is good, man. In the fetal position.
• 17:46
  And what's your answer? I love what he likes.
• 17:49
  Nick, don't say anything. You're not going to
• 17:53
  be chosen. Don't blow it. Sit there. Be good.
• 17:57
  You look like a West Point cadet. If you say
• 17:59
  something, who knows? But these two are fighting
• 18:02
  for their life. OK, I don't think I'm fighting
• 18:04
  for my life here, Mr. I think you're fighting
• 18:06
  for your life. OK, you know what? I think you
• 18:08
  should be fighting for your life. In many respects,
• 18:09
  you've been a disaster. All right. So here we
• 18:14
  get a hint that. you once you have a win you
• 18:19
  should stop so the person who was kind of unfairly
• 18:23
  selected uh trump is telling him said this one
• 18:27
  i'm like don't talk more don't get involved in
• 18:31
  this like bickering of who is going to be picked
• 18:33
  up the two remaining people because you're not
• 18:36
  it and anything you say at this point because
• 18:39
  you know your spot is secured can jeopardize
• 18:41
  your own spot so uh makes reference in victory
• 18:47
  no one to stop so you need to know what was your
• 18:50
  objective and not go past it right there are
• 18:56
  certain points such as in this situation where
• 18:58
  there's no positive outcome of speaking more
• 19:06
  right so in this case setting it out is the movement
• 19:10
  that makes sense The problem is, Jason, that
• 19:18
  you made the mistake of not meeting with the
• 19:22
  president and you made a mistake. Mr. Trump,
• 19:25
  I'm sorry to interrupt you. Jason, Jason, this
• 19:29
  is a tough one. You're fired. All right. So as
• 19:35
  expected, the team leader who made the call not
• 19:38
  to speak with the company president, we didn't,
• 19:41
  you know, kind of led the team on the wrong path.
• 19:45
  And who threw one of the loyal person under the
• 19:48
  bus is the one who's getting fired. Trump did
• 19:52
  not fire Sam, who's a more obnoxious, but outside
• 19:56
  of the box thinker yet. He made a stronger case
• 20:03
  for staying on than did the team leader who kind
• 20:08
  of went against Trump's core, core, core principles
• 20:12
  of. Speaking directly with the decision maker
• 20:16
  and rewarding loyalty. So in that context, I
• 20:20
  think you didn't see him possibly as his apprentice.
• 20:27
  Jason is a spectacular young man who I think
• 20:31
  is going to be tremendously successful, who didn't
• 20:33
  deal with the boss. And that's why he was fired.
• 20:37
  I got to tell you, that was a tough one. It's
• 20:39
  tough. You know what? It's going to get a lot
• 20:41
  tougher. It will. All right. And that wraps it
• 20:48
  for today. That was episode two of season one
• 20:53
  of The Apprentice with Donald Trump. Thanks for
• 20:57
  listening.