82. Cold Calling Is Not Dead.

I've been doing business development for over 5 years now.

You know what my biggest fear is? An empty calendar.

The absence of meetings.

Every person in sales knows this. You need meetings. You need people in front of you. Then you can work your magic.

Getting those meetings? Not that easy.

Enter the SALES DEVELOPMENT REPRESENTATIVE, the SDR. Their only job is to prospect clients, generate leads, and take them to meetings.

It's a hard business to be in I tell you. But the best SDRs? Oh they have FUN. Every new day is an opportunity to uncover new opportunities.

How do you assemble a team of…

The skinny

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