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Inside the Playbook: Mauricio Ruiz on How Jessie Reyez’s First Song Sparked a Label Bidding War
In this clip from The Manager’s Playbook, Mauricio Ruiz breaks down the early days of managing Jessie Reyez and the strategy behind her breakout single, “Figures.”
Mauricio shares what made Jessie undeniable from the beginning: her work ethic, voice, authenticity, and the team that helped build the foundation around her. He talks about the role of The Remix Project, Junia-T, Byron Wilson, Dana Meyerson, Spotify relationships, and how “Figures” gained momentum through FADER, Zane Lowe, and New Music Friday.
The conversation also gets into the major label bidding war that followed, why the team…
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