RGF Ep. 249: How To Shop From Self-Worth Not Scarcity On Black Friday

Heal Squad x Maria Menounos · Nov 28, 2025 · 38m

Happy Regular Guy Black Friday, Heal Squad! That’s right we fooled them again and this week, Kev and Anne get into how most people don’t buy because they want the item, they buy because they want the feeling they think the item will give them. How that feeling behind the buy is almost always tied to a form of scarcity. How consumption is often an attempt to patch an internal leak with an external object. How the leak says you're not enough. Here are some of the questions to ask yourself before spending all your money shopping: Will the item you buy solve the real problem? Are you buying from…