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E98: Intentional Color Choices: Build a Palette That Sells With Telva Chase
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In this episode of Creative Juggle Joy, Delores Naskrent sits down with color expert Telva Chase to unpack why so many surface‑pattern designers struggle with color confidence.
Telva shares the hidden gaps in art‑school training, explains why relying on personal taste can sabotage commercial success, and offers a clear framework for choosing colors that resonate with your market.
She walks listeners through common mistakes—being out of sync with trends, market misalignment and playing it safe—and provides practical exercises like recoloring a design three ways to build…
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