Latest / We Are For Good Podcast - The Podcast for Nonprofits
743. Unlock the Full Potential of Your Peer-to-Peer Program - Victoria Vighetto, ZERO Prostate Cancer
When ZERO Prostate Cancer's peer-to-peer program started slipping, Victoria Vighetto didn't tell her field staff to make more calls. She walked the constituent journey herself — and found the problem sitting in an email.
The call-to-action button was too far down. The sends were landing at the wrong time for open rates. Registration was where people were falling out. 🩵
In this Possible in Practice episode, you'll hear:
Why a fundraising dip is almost never a motivation problem — and the diagnostic question to ask instead
How ZERO ran a three-day, $30K matching challenge and saw fundraising…
The skinny
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