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MINI SCROLL: Why is TikTok obsessed with industrial grade glycine from Donghua Jinlong? · Mini Scroll

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  Hi everyone, Welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy, and the digital space.
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  Every Monday through Thursday. I'm your host, Lauren Meisner,
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  the founder of the youth digital media brand Centennial World.
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  Welcome back to week two of Mini Scroll.
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  I am so excited to be here you guys.
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  So I actually only have one main story for you guys.
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  Not a ton happened over the weekend, so I will get into that
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  in a minute. But I thought it was the perfect
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  opportunity to chat with you about the content that I have
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  been watching. So I know that's something that
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  a lot of you guys are missing. Is our kind of off the cuff
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  content chats keeping you guys up to date, giving you guys
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  recaps of, you know, the favorite shows that I am
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  watching. So there have been two things
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  that have kept me going in these last three to four months and
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  that is Jersey Shore family vacation and bravo of course.
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  So I had never seen Jersey Shore family vacation.
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  That's actually like a mouthful. That's hard to say.
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  Jersey Shore family vacation. Anyways, I had never seen it.
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  I was a massive, massive fan of the original Jersey Shore.
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  I literally can't even explain how much of A place that holds
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  in my heart. The original show.
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  Oh my God, I loved it so much. My friends and I, when we were
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  in first year university, 'cause that's when it came out for me.
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  I was in first year university is when season one aired and we
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  would watch it. It would come out on Thursday
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  nights, so we would all go. We were living in residence in
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  dorms at the time at university and we would go to like the
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  shared TV room on one of our floors and we would all watch it
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  while pre drinking for the bar. And like as you can imagine
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  watching Jersey Shore, especially season one when
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  they're not famous and they're just fucking going for it as
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  your pre drink. Like the thing to get you hyped
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  for the bar. Like nothing was better, nothing
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  was better. So living out my university
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  years while Jersey Shore was airing was so freaking iconic
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  and it was literally before social media.
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  I just actually like I I should do a deep dive on Jersey Shore
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  and that type of like pre social media fame because to me it's so
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  fascinating which is why I have kept up with them, why I'm so
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  interested in continuing to watch family vacation because I
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  find that whole situation fascinating.
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  So I started watching it at the beginning of January, and I'm
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  not done. Like, I'm not up to the current
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  season, but it has like been. It was like a saving grace for
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  me in the first couple months of this year, when everything was
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  like, so hard. I just dove in head first.
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  I was like, I know this is so scripted.
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  I know this is so overproduced. I know this is so stupid, but
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  I'm just gonna, like, lean in. Amazing.
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  The one thing I will say is I'm really upset about the addition
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  of Angelina only because at first I was like not on board at
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  all. And I was like, this is so
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  forced, this is so fake. And then I got on board with her
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  as the group started welcoming her and I started to see like
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  nice little fun tidbits of her personality and I started to
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  like her. And now with her whole wedding
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  thing and the speech, I'm just like, I can't if you guys have
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  watched it, you know, the girls gave like, Snooki J Woww and
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  Dina gave a speech at Angelina's wedding.
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  Yes, the speech was very off. It was so inappropriate.
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  I I agree that it was not something that should have been
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  said at a wedding, but her reaction to it and kind of her
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  subsequent social media behavior post that speech was so toxic.
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  And I was like, damn it, this is like taking us back so far.
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  So I will say the addition of Angelina, while it's been good
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  in the sense of like drama, I don't think it was necessarily
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  needed. Like, I am more down to see the
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  group altogether and then also to see kind of like their
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  individual lives and how they navigate this kind of post
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  Jersey Shore era, like what they're all doing with their
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  families, with their careers. Like, that's what I'm most
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  interested in. And I have heard that the more
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  recent seasons get into that, but I haven't personally seen
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  those yet. So anyways, I think it's a good
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  watch if you guys have that nostalgia bug for Jersey Shore,
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  OK? And the next thing that I wanted
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  to talk about was Summer House. I know we're kind of in a
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  Housewives dry spell right now, so obviously I've watched all of
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  Miami and all of that stuff, but I'm not going to recap that
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  because it's not ongoing. Summer House, Best season of
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  summer house I think we've seen in a very long time, if ever.
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  I think what I love so much about this season is aside from
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  the Lindsay and Carl stuff and some of the Kyle, Amanda stuff,
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  but we always have a little bit of Kyle, Amanda like drama.
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  Aside from Carl and Lindsay and the heaviness around their
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  wedding and Lindsay questioning Carl's sobriety and all of that,
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  you can tell that the group, like, they've just nailed the
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  group. They're all having the best
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  time. This is the most fun I think
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  we've ever seen them have on Summer House, like, as a
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  collective, possibly ever. You can tell that the cast is
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  just having so much fun. They're not taking themselves
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  too seriously. The group has a lot of
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  positivity going on. The energy is just really good.
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  And of course, I am the biggest West and Sierra fan ever.
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  I know that this week he copped a bit of backlash because of
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  what he said about like, wanting to have fun this summer.
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  So if Sierra's not going to sleep with him, then he might
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  not continue things with her. I don't think that's
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  paraphrasing. I don't exactly remember what he
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  said, but I know that some people are kind of like, oh,
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  this is the bad side of West that we anticipated would come
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  out. Because of course, when you see
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  any man on Bravo, you think immediately I love you, but what
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  am I going to find out about you?
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  Like I'm going to be let down. The bar is so low.
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  It is literally like on the floor for men on Bravo, but I
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  don't think that that was like the worst thing that he could
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  have said. I kind of understand what he
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  meant by that. I think he was kind of saying
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  like he didn't anticipate to come in and like start to like
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  someone basically on Summer House and he did come into the
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  season and he can't say this, like he can't break the 4th wall
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  in that way in interviews. But he was like, I can't.
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  I think how I interpreted it is he was saying like I came into
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  the season expecting to, you know, have a lot of fun and they
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  throw all these parties and they go partying in the Hamptons and
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  like you know, sleeping with girls and hooking up and having
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  a good time like that. Like that's the party summer
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  vibe that he expected to have. So like he's OK with now having
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  a crush on Sierra and being into this, but he still wants to have
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  that kind of energy this summer. So he would like to know if they
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  are going to progress or not essentially.
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  But yes, Carl and Lindsay, I don't know.
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  I don't know. I mean, we know they don't get
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  married and it's clearly for the best.
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  Like this season is actually so difficult to watch.
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  And I have been, you guys know I have been on the train of Carl
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  and Lindsay do not make sense. I do not like this relationship
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  since the beginning, and I know I also have more of a soft spot
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  for Carl than I do for Lindsay. And I still do for sure in this
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  season in the sense of like he has worked so hard to maintain
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  his sobriety. I believe he has changed a lot
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  as a person since becoming sober.
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  I know he was like a really horrible guy prior to that, but
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  I think it's post sobriety. He is a much better person.
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  A much yeah. He's just like a more decent
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  guy, but Lindsay constantly questioning his sobriety when,
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  you know, she gets too drunk and angry.
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  But then I can also see the flip side of it where it's like their
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  relationship is obviously not in a great place.
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  They're about to get married. She's clearly very stressed and
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  I think that stress manifests and comes out when she is
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  drinking and she takes it out on him instead of being able to
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  like properly articulate things to him sober and have an actual
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  conversation about like where they stand and if they should
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  actually be getting married. So it's a freaking disaster to
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  watch. I feel bad for both of them.
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  I do. All the cast were doing
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  interviews this year saying just wait.
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  You will see their relationship breakdown.
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  You will see that it was not unexpected for Lindsay and you
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  will see why he chose to do it on camera.
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  I still, I have. Obviously we haven't seen the
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  end. I still think him doing it on
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  camera is super shady and shitty.
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  But I do agree with the other things that the cast was saying,
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  which is like, you will see their relationship breakdown and
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  why they needed to call off the wedding.
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  All right guys, on to the story for today, the news that you
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  need to know from the Internet. This is a freaking weird one.
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  So I'm going to breakdown for you guys Tik Tok's latest meme.
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  And if you have not seen this, these words said altogether will
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  not make any sense to you. But if you have seen it and you
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  have no idea what's going on, or you've seen it in passing and
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  you just thought, this is something that like is not for
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  me and you didn't think to dive into it, you're going to be
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  like, Oh my God, what the fuck? OK, so I'm going to be breaking
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  down the latest meme, which is all about high quality
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  industrial grade glycine from Dong Wong Jin Long.
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  OK, so there is this new TikTok trend right now where people are
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  making like parody ads and joke videos discussing high quality
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  industrial grade glycine from Dong Wong Jinlong.
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  Dong Wong Jinlong is a Chinese company that has a chemical
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  factory that produces industrial grade glycine.
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  Their Tick Tock account at Dong Wan Jin Long began posting ads
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  for their company on December 3rd, 2023.
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  The videos feature AI voiceovers describing the factory, its
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  location, the quality of their glycine, their certifications,
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  and the standards that their glycine complies to.
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  They also regularly reference that the company has been around
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  since 1979 and that they have more than 40 years in the
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  business. Okay.
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  So where this all turned into a meme and how this has popped off
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  and now you might see this in your feed and you might
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  recognize it, is that TikTok user at Gangsta Sportovic posted
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  2 videos on March 31st inheriting dog One gin longs
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  glycine videos. Both videos featured AI voices,
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  one had Dasha from the Red Scare podcast and the other featured
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  Nick Mullen from the Come Town podcast.
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  And from there it's snowballed. So these videos got a lot of
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  views and people thought they were so bizarre, Especially if
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  you had not seen any of this in your feed.
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  You're like, what the fuck? So the way that I was introduced
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  to this meme was, I think it was Friday.
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  I was scrolling and I got a TikTok from this person sitting
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  in their car and they said something like you bitches think
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  that the only place to get your high quality industrial grade
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  glycine is from Dong Wong Jinlong.
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  But really blah blah blah blah blah.
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  And like kept going. And I was like, what is this
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  mashup of words? Like what is happening?
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  What side of TikTok have I ended up on?
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  And I just figured that I'd ended up on some type of like
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  really niche manufacturing side of Tiktok, which I guess
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  technically this is, but it's become mainstream because it's
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  so obscure. And so people are making fun of
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  how crazy it is that this manufacturing company is like
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  promoting its chemical glycine to us.
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  And I find this a really interesting, like, marketing
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  case study because on one hand, it does exactly what every
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  company would want to do on Tiktok, which is like, they
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  start posting videos and then consumers create content off the
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  back of that and it blows the company up, it blows this moment
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  up for them. And everybody's like making
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  parody videos and joining in on the joke.
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  And it's actually just like it's it's it's honestly this amazing
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  viral moment to see for this company.
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  But on the other hand, it doesn't really do anything
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  because it's not like consumers are the ones to be buying this
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  product. It's not like when the Sky High
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  mascara went viral and then every consumer went out and
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  spent $7.00 to go try that mascara.
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  Like this is a meme, but it's, you know, for a product that
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  like consumers aren't going to go by.
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  But I think there are a couple reasons why this broke through
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  the noise on TikTok. I think the fact that the
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  advertising of this particular like manufacturing company and
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  product doesn't make sense on TikTok, so that was it was so
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  absurd to begin with that it broke through the noise and it
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  just it felt so different than everything else that we see on
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  TikTok. I think that's one of the
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  biggest reasons and I also think because it is created in this
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  style like this AI style that is really popular with the platform
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  right now. So it like blended these two
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  things, one where it matches the vibe of the platform right now
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  and the new style of content on the platform which is like AI
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  content that we're all kind of trying out.
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  And it's so absurd that it was like this perfect blend and
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  people just thought this is the funniest joke ever.
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  So now if you guys go on your For you page and you type in
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  industrial grade glycine, you will find these videos.
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  Go have a scroll, watch them. They're so freaking funny.
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  And I hope that you are ahead of the trend because it is really
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  just starting to pop off. So you guys can bring this to
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  your bosses at work. You guys can bring this, I don't
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  know, to your friends and say have you guys heard about this
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  'cause it is the latest meme to pop off, but I feel it will be
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  fleeting, like it will literally die in just a couple days.
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  So jump on it if you want to. All right guys.
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  Well that's it for today. Thank you so much for listening
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  to Mini Scroll. Please remember to rate, review
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  and subscribe. It helps me so much.
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  I love you guys and I will talk to you tomorrow.
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  Bye.