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Why Your Restaurant Menu Font Affects What You Order
In Episode 55 of Restaurant Business with Fexingo, Lucas and Luna dive into the surprisingly powerful role of menu typography and design in influencing customer choices and boosting restaurant profits. They explore a 2024 Cornell study that found items listed in a serif font with no dollar signs increased average spend by 8.6 percent. Lucas explains how chains like Shake Shack and upscale spots use font weight, placement, and boxed layouts to steer diners toward high-margin items. Luna counters with the risk of over-designing — citing a New York bistro that saw a 12 percent drop in repeat…
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