Latest / Masters in Business / Interview With Michael Lewis: Masters in Business (Audio)
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- 0:00Speaker 1: Brought to you by Bank of America Merrill Lynch, committed
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- 0:10Speaker 1: That's the power of Global Connections. Bank of America North
- 0:13Speaker 1: America member f D I C. This is Masters in
- 0:19Speaker 1: Business with Barry Ridholts on Bloomberg Radio. This week on
- 0:24Speaker 1: the podcast, I have none other than Michael Lewis, and
- 0:27Speaker 1: let me tell you I had a blast talking to him.
- 0:30Speaker 1: He is just eloquent and charming and full of great stories. Uh.
- 0:35Speaker 1: It was if you can imagine how much fun it
- 0:37Speaker 1: would be to sit in a room and just chew
- 0:40Speaker 1: the fat with Michael Lewis overall his books. Yes, it
- 0:43Speaker 1: was that much fun. So rather than me give you
- 0:46Speaker 1: a whole song and dance about his background, because you
- 0:49Speaker 1: already know his background, you've already read most of his books,
- 0:53Speaker 1: I'm just gonna shut up and with no further ado,
- 0:56Speaker 1: my conversation with Michael Lewis. This is Masters in Business
- 1:03Speaker 1: with Barry Ridholtz on Bloomberg Radio. My special guest this
- 1:07Speaker 1: week is none other than Michael Lewis. He is the
- 1:10Speaker 1: author of such best selling financial stories as Moneyball, the
- 1:16Speaker 1: Big Short Flashboys UH. Most recently he wrote The Undoing Project,
- 1:22Speaker 1: a story about UH, Danny Kahneman and Amos Tversky, the
- 1:26Speaker 1: people who were essentially invented the field of behavioral economics. UM.
- 1:33Speaker 1: I could talk about your resume forever, but let's jump
- 1:36Speaker 1: right into this. Michael Lewis welcome to Bloomer. Pleasure to
- 1:40Speaker 1: be back here. So let's let's jump right into a
- 1:43Speaker 1: little bit about your background. So you you come out
- 1:46Speaker 1: of the London School of Economics, you get a job
- 1:48Speaker 1: at Solomon Brothers in the nine eighties, markets on fire,
- 1:53Speaker 1: Sally's one of the hottest firms on the street, and
- 1:57Speaker 1: you just walk away from that. What sort of pushed
- 1:59Speaker 1: back did you get from your friends and family about yeah,
- 2:03Speaker 1: making a ton of money, but this sort of stuff
- 2:05Speaker 1: is not for me. It was a funny situation because
- 2:08Speaker 1: through a lot of accident, I had had some success
- 2:11Speaker 1: as Solomon Brothers. I got there and UM, I was
- 2:14Speaker 1: taking under the wing of a big hedge fund manager
- 2:17Speaker 1: in Europe, where where I was based. He did all
- 2:20Speaker 1: his business through me, so I looked like a very
- 2:21Speaker 1: profitable salesperson. I was. I was a derivatives person at
- 2:25Speaker 1: Solomon Brothers. Really yeah, I was the I was the
- 2:27Speaker 1: arm of John Merryweather's desk in London, and my job
- 2:31Speaker 1: was explain options and futures to everybody because they were
- 2:34Speaker 1: new and uh, and dream up new kinds of securities,
- 2:38Speaker 1: which I did, and sell whatever I could sell to
- 2:40Speaker 1: whoever I talked to. And uh. And that's the guy
- 2:43Speaker 1: who eventually writes the big short. That's the guy eventually
- 2:46Speaker 1: writes a BA shorn. You know it was? It was
- 2:49Speaker 1: UM extremely useful that training in in in coming to
- 2:54Speaker 1: grips with collateralized obligations and credit, the fault swaps and
- 2:57Speaker 1: all the rest. But what ifs? So what happened was
- 2:59Speaker 1: I UM, I knew going in that I wanted to
- 3:03Speaker 1: write for a living. I had no idea if it
- 3:05Speaker 1: was even possible. I was. I was writing magazine articles
- 3:08Speaker 1: while I was at Solomon Brothers. Um the economists published
- 3:15Speaker 1: the first I don't know, fifteen or twenty of them
- 3:17Speaker 1: and with no byline. But then I'd I'd bundle up
- 3:20Speaker 1: the clips and I'd send them off to editors and say,
- 3:22Speaker 1: I actually wrote this. You can call this guy and check.
- 3:25Speaker 1: And Michael Kinsley, who was the editor of The New Republic,
- 3:28Speaker 1: and Amity Schlace, who was then the op ed editor
- 3:32Speaker 1: of the Wall Street Journal Europe, encouraged me and and
- 3:36Speaker 1: a magazine in England too, so I had several outlets. Uh,
- 3:39Speaker 1: and the stuff started getting attention. The stuff with my
- 3:42Speaker 1: byline got me in trouble. I mean I wrote a work. Well, yeah,
- 3:45Speaker 1: I wrote a piece for the Wall Street Journal that
- 3:48Speaker 1: ended up being reprinted in the U. S Journal on
- 3:50Speaker 1: the op ed page. That's that argued that investment bankers
- 3:53Speaker 1: were overpaid and at the bottom it it's at the bottom,
- 3:55Speaker 1: it said. Michael Lewis is an associated Solomon Brothers in London.
- 3:59Speaker 1: And when I came in the next day, Uh, the
- 4:02Speaker 1: guy who ran Solomon belle As Europe was ashen face
- 4:05Speaker 1: sitting at my desk and he and he said, I've
- 4:07Speaker 1: been on the phone all night with members of the boards,
- 4:10Speaker 1: board of directors that this is the things being reprinted
- 4:13Speaker 1: across the country and and we can't have he was pleading.
- 4:16Speaker 1: It was it was more in sorrow than an anger.
- 4:19Speaker 1: It was you can't go in the Wall Street Journal
- 4:22Speaker 1: and say you're with us and that we're overpaid. And
- 4:24Speaker 1: I said, and I said, well, it's true, and he
- 4:28Speaker 1: said it is true, but you know, you know but
- 4:31Speaker 1: and then he said, he said, is there And he said,
- 4:33Speaker 1: could you just you gotta stop writing? And I said,
- 4:35Speaker 1: I I'm not gonna do that. And he said he
- 4:39Speaker 1: was great. Actually was Charlie mcphaz's name. He was wonderful guy.
- 4:42Speaker 1: And he says, well, is there anyway, um you could
- 4:45Speaker 1: do it um under a different name so that nobody
- 4:49Speaker 1: connects it back to us? And I said fine, And
- 4:51Speaker 1: I wrote under the name Diana Bleaker, which was my
- 4:53Speaker 1: mother's name, and my my definished the story. I STI,
- 5:00Speaker 1: I'm writing under Diana Blinker. And Diana Bleaker publishes something
- 5:03Speaker 1: in the New Republic. And I get a call from
- 5:05Speaker 1: Chevy Chase's dad, who's an editor at Simon and Schuster,
- 5:08Speaker 1: and he says, I figured out you're Diana Bleaker, uh,
- 5:10Speaker 1: and you should write a book. And I thought, oh
- 5:12Speaker 1: my god, someone will We'll pay me to write a book.
- 5:14Speaker 1: And it wasn't much, but that at that moment, I
- 5:18Speaker 1: went and I said to the my bosses, I'm out
- 5:20Speaker 1: of here. I'm gonna'm gonna be gonna be a writer.
- 5:22Speaker 1: And they thought I was insane. That didn't answer your question.
- 5:24Speaker 1: They actually tried to talk me off the ledge And
- 5:26Speaker 1: it was not really it was not, oh, you can't
- 5:29Speaker 1: go write a book about Solomon Brothers. Nobody we even
- 5:31Speaker 1: thought about that or even cared. It was more we
- 5:34Speaker 1: need you here and I'm we're really worried about your
- 5:37Speaker 1: mental health. You're not gonna I mean, you're not gonna
- 5:39Speaker 1: be a writer. It was that kind of they were
- 5:41Speaker 1: trying to help me. Uh So we had kind of
- 5:43Speaker 1: these amount of to a therapy session with the guys
- 5:46Speaker 1: who ran the European office. So you're just yuessing them.
- 5:49Speaker 1: But I recall reading that you kept a diary most
- 5:53Speaker 1: of the time. Was it's the whole four years you
- 5:55Speaker 1: had Solomon Brothers. So I wasn't there four years. I
- 5:57Speaker 1: was there just shy a three And uh it wasn't
- 6:01Speaker 1: a diary in the way that I don't know you
- 6:03Speaker 1: might imagine Jane Austin, because I was writing about it.
- 6:09Speaker 1: I mean, so yeah, I started taking an interest in
- 6:13Speaker 1: the what was specifically going on around me, uh as
- 6:18Speaker 1: possible literary material maybe six months before I left, So
- 6:21Speaker 1: not the whole time. What I did is I mean,
- 6:24Speaker 1: during the training program, I wrote down everything, and so
- 6:27Speaker 1: I had all that on all that stuff. Um, I
- 6:30Speaker 1: actually the firm. I mean it would just it would.
- 6:34Speaker 1: Public relations people of Wall Street firms today would not
- 6:37Speaker 1: believe how loose it was. When I left, I called
- 6:40Speaker 1: and said, I get some videotapes from the training program,
- 6:42Speaker 1: just so I get the dialogue right. And then they
- 6:44Speaker 1: were friends. When got me a couple of videos I needed,
- 6:49Speaker 1: and uh, and people Louis Ronieri, who ran the mortgage
- 6:54Speaker 1: right exactly helped me, uh, you know, kind of come
- 6:58Speaker 1: to come to term with what had happened in his department.
- 7:01Speaker 1: I went and interviewed all the mortgage traders. Everybody's just
- 7:04Speaker 1: nobody said you can't write a we can't write a
- 7:07Speaker 1: book about us, you know, nobody said you know, it
- 7:09Speaker 1: was no there was no free sty of scandal around it.
- 7:13Speaker 1: It was just like, it's kind of cool, you're gonna
- 7:14Speaker 1: write a book. But I'm a good luck guy with
- 7:16Speaker 1: that right Who wants who cares about a book that?
- 7:19Speaker 1: Everybody couldn't be sweeter about it? So you leave an
- 7:22Speaker 1: eight eight right now? I got to let me make
- 7:25Speaker 1: sure I got the dates right and the book comes
- 7:27Speaker 1: out in eighty nine. No, I left what I do.
- 7:29Speaker 1: That's right. I left in. I waited the boy, but
- 7:32Speaker 1: I actually I waited enough for me. I waited till
- 7:37Speaker 1: the bonus hit the bank account in the end of
- 7:40Speaker 1: January early February and left. I wrote the book in
- 7:44Speaker 1: a year, and so the book was done by early
- 7:47Speaker 1: eighty nine. It came at the end of eighty nine. Wow,
- 7:48Speaker 1: that's amazing. I'm Barry rid Hults. You're listening to Masters
- 7:52Speaker 1: in Business on Bloomberg Radio. My special guest today is
- 7:55Speaker 1: one of my favorite authors. His name is Michael Lewis,
- 7:58Speaker 1: and you're probably familiar with him from books such as
- 8:01Speaker 1: Liars Poker, The Big Short, Moneyball, and more recently The
- 8:06Speaker 1: Undoing Project, A Story of two uh is reely psychologist
- 8:11Speaker 1: who very much change the way we look at cognition
- 8:15Speaker 1: and thinking. A friendship that changed our minds. So let's
- 8:20Speaker 1: let's jump right into this, because first of all, I
- 8:22Speaker 1: really enjoyed the book. I found it fascinating. We've had
- 8:25Speaker 1: Failor and Conomon and other behaviorists on the show, and
- 8:29Speaker 1: I love that sort of approach to thinking about thinking.
- 8:34Speaker 1: And what I really liked was your introduction in the book.
- 8:39Speaker 1: You explain how Failor and Cass Sunstein wrote a review
- 8:43Speaker 1: of money Ball published in the New Republic, and they
- 8:46Speaker 1: kind of call you out for saying, Hey, this is
- 8:49Speaker 1: really all about cognition, and how did you ignore the
- 8:52Speaker 1: works of the people who created the science and most
- 8:56Speaker 1: of Versking and Danny Knoman. So the question is, was
- 8:59Speaker 1: this book a little bit of a mia kulpa for
- 9:01Speaker 1: that oversight in in money Ball? You know, it wasn't
- 9:06Speaker 1: And I wasn't really feeling guilty about it. I felt
- 9:09Speaker 1: I felt um, I felt Uh. I was surprised that
- 9:15Speaker 1: there there had been working psychology that that explained what
- 9:20Speaker 1: was going on in the minds of baseball scouts when
- 9:22Speaker 1: they missed judge baseball players and among other things. I
- 9:26Speaker 1: was surprised I'd never heard of these guys, because I
- 9:28Speaker 1: did do a master's in economics. But it was before
- 9:31Speaker 1: that all has happened, you know, And when when did
- 9:34Speaker 1: you When I got out of the the LC and
- 9:38Speaker 1: so nobody talked about this kind of stuff. You were
- 9:40Speaker 1: being taught rational expectation, it was just starting to and um,
- 9:45Speaker 1: and then uh, what happens is that I was out
- 9:49Speaker 1: drinking with a friend. Uh, I got named dak Or
- 9:51Speaker 1: Keltner who was a psychologist of the Berkeley uh in
- 9:55Speaker 1: the Berkeley at cal and he's he's like a wonderful
- 9:58Speaker 1: guy and it and I told him, I said, you know,
- 10:01Speaker 1: it's odd that your field somehow has something to say
- 10:05Speaker 1: about this book I wrote. And he said, Danny lives
- 10:07Speaker 1: just up the hill. You can go. You can go
- 10:09Speaker 1: see him. And he's a friend. I said, really. And
- 10:12Speaker 1: it took me. I took me sometime to take him
- 10:14Speaker 1: up on that offer. But he introduced me to Danny
- 10:17Speaker 1: and when who By the way, he had won the
- 10:19Speaker 1: Nobel Prize for his work the year before money Bull comes.
- 10:22Speaker 1: That's right, that's right in economics and act. That was weird.
- 10:25Speaker 1: You nobody said, how is the psychologist winning the Nobel
- 10:28Speaker 1: Prize in economics? This nobody? Nobody. You look at the
- 10:32Speaker 1: descriptions of his Nobel Prize and it says, oh, this
- 10:35Speaker 1: is normal. It's bizarre. Uh. Well, the underlying premise for
- 10:39Speaker 1: all of economics is that humans are are rational, optimized,
- 10:44Speaker 1: nothing of the sort. I'm not saying it's not deserved.
- 10:46Speaker 1: I'm saying that if you told him when he was
- 10:48Speaker 1: doing his work that he's gonna win a Nobel Prize
- 10:50Speaker 1: in economics. He looked at you like you had three heads.
- 10:53Speaker 1: But uh, what happened? Really it was organic. It's kind
- 10:56Speaker 1: of curious. I want to meet a guy who win
- 10:57Speaker 1: the Nobel Prize. That was probably the first thought, was
- 10:59Speaker 1: I to go meet somebody who won a Nobel Prize.
- 11:02Speaker 1: And I didn't go up thinking I'm gonna write a
- 11:03Speaker 1: book about him, and I gotten. We just became friends.
- 11:07Speaker 1: I started following him. I started I'd see him when
- 11:09Speaker 1: he was in town. We go on along walks, uh
- 11:12Speaker 1: in the hills, and he would talk about his relationship
- 11:14Speaker 1: with Amos. And that's what interested me that I thought
- 11:18Speaker 1: these guys had this incredible love affair. I mean, it
- 11:20Speaker 1: wasn't there was no sex. The sex was having the ideas,
- 11:23Speaker 1: but it was there was a drama to their relationship
- 11:27Speaker 1: that got me interested. I called it an intellectual romance
- 11:31Speaker 1: in the review you haven't read, um, But since you
- 11:35Speaker 1: mentioned Amos, let's let's talk a little bit about him,
- 11:38Speaker 1: because there's this really bizarre thing you mentioned in the afterward. So,
- 11:44Speaker 1: and I'm not giving away the ending to any of this. So,
- 11:47Speaker 1: both Kneman and Tversky talked about the role of luck
- 11:50Speaker 1: in people's lives, coincidentally, when you start thinking about doing
- 11:55Speaker 1: this book you had previously taught or coached Amos Tversky's son. Well,
- 12:02Speaker 1: this gets weird, right, I mean, that's really well. When
- 12:07Speaker 1: at some point I can't remember when the penny dropped,
- 12:09Speaker 1: I realized I had a kid in the year I
- 12:12Speaker 1: taught writing a cow whose last name was Tversky, and
- 12:18Speaker 1: he was about my favorite student, and we had a friendship.
- 12:21Speaker 1: I'd see him every year for dinner, and he never
- 12:23Speaker 1: mentioned anything about his dad. I wouldn't even known who
- 12:27Speaker 1: he was anyway, so there would be no reason. Uh.
- 12:31Speaker 1: But then I wrote I remember writing or in Diversky notes, saying,
- 12:34Speaker 1: is Amos your dad? And he said yeah, yeah, And
- 12:37Speaker 1: I said, well, I'm toying with the idea of writing
- 12:39Speaker 1: a book about his collaboration with Danny. And he goes,
- 12:42Speaker 1: oh really. It was kind of like he said, my mom,
- 12:45Speaker 1: I'm sure my mom will be happy to help. It
- 12:47Speaker 1: was basically what he said, but but it was it
- 12:50Speaker 1: was serendipitous, to say the least. So you you teach
- 12:54Speaker 1: Amos Tversky's son, Danny Conuman lives up the street from you.
- 12:59Speaker 1: You spend five years softening up Kneman in order to
- 13:04Speaker 1: do the book that he was really reluctant. There were
- 13:06Speaker 1: two stages of this assault. The first was um getting
- 13:11Speaker 1: helping him a little bit, uh right, because his publisher's
- 13:18Speaker 1: agent thought it was insane for him to be talking
- 13:20Speaker 1: to me about a book before he wrote his, and
- 13:23Speaker 1: you're going to steal the idea? Yeah, yeah, I wouldn't.
- 13:25Speaker 1: It was so different, it didn't matter to me. But
- 13:27Speaker 1: he said, we could you just wait until I'm done
- 13:29Speaker 1: with this and so so that that was the first.
- 13:31Speaker 1: So there was not even possibility of doing the thing
- 13:34Speaker 1: until after he was done with that. And then he
- 13:37Speaker 1: never really ever said no, you're not going to write
- 13:39Speaker 1: a book about us, But he expressed extreme skepticism and
- 13:44Speaker 1: uh and and concern whenever I'd kind of bring it up,
- 13:49Speaker 1: and he was UM. I wanted him to want to
- 13:52Speaker 1: do it, and I never got him there. I never
- 13:55Speaker 1: got him there at best. And so but I got
- 13:58Speaker 1: him to the point where he would answer my question
- 14:00Speaker 1: and uh, and he was um. He was wonderful about
- 14:05Speaker 1: it in the end, But it did. Yes, if I
- 14:07Speaker 1: would say five years, I went and saw him an
- 14:09Speaker 1: O seven. It was about two thousand twelve when it
- 14:13Speaker 1: became very earnest. So here's where I'm going to call
- 14:15Speaker 1: you out for a little bs in the book. And
- 14:18Speaker 1: you write, you know, the book didn't require a writer
- 14:21Speaker 1: as much as a stenographer, And based on everything we've
- 14:24Speaker 1: just said, that line is pure nonsense because it's clear
- 14:29Speaker 1: from everything you just said, and I'm not blowing smoke,
- 14:33Speaker 1: nobody else could have done this book except you because
- 14:36Speaker 1: of your relationship with Orange Diversity and your friendship with Danny.
- 14:41Speaker 1: Who else could have put these pieces together the way
- 14:44Speaker 1: you did. Well. When I said that it required a stenographer,
- 14:47Speaker 1: what I meant was the people I was interviewing, these
- 14:51Speaker 1: these seventy five year old, eighty year old Israeli people, intellectuals.
- 14:56Speaker 1: What was coming out of their mouths was it was
- 14:59Speaker 1: all I want to do it. I didn't. I don't
- 15:01Speaker 1: use a tape recorder. Every one of them had a
- 15:04Speaker 1: chilling war story, women and men. Everything was everybody had
- 15:08Speaker 1: almost died many times in the most dramatic ways, and
- 15:11Speaker 1: all of them had exquisite ideas and observations about my
- 15:15Speaker 1: main characters. So what I meant was they did a
- 15:17Speaker 1: lot of the work for me, and that work normally
- 15:20Speaker 1: I would have to do insight into the characters. It
- 15:23Speaker 1: had been done for me and by by intellectual bulldozers. However,
- 15:28Speaker 1: your point is well taken that I was positioned to
- 15:30Speaker 1: do it, and when I finally I some The last
- 15:35Speaker 1: little hurdle I had to get over was in my
- 15:36Speaker 1: own mind. I was afraid of the material because I
- 15:39Speaker 1: didn't know I well, I didn't know anyth about psychology.
- 15:41Speaker 1: I didn't know much about Israel. I was walking into
- 15:43Speaker 1: a really new territory for me, and I thought, I
- 15:47Speaker 1: kept thinking, who who should write this book? And maybe
- 15:50Speaker 1: Malcolm got Gladwall should write this book. You'd do a
- 15:52Speaker 1: great job. He's got uh, he's really facile with complicated ideas.
- 15:58Speaker 1: He's he'd be perfect for it. Didn't see it didn't
- 16:01Speaker 1: seem like my book. And then I realized that it's
- 16:04Speaker 1: got to be my book, because the only way you
- 16:05Speaker 1: tell the stories if you're inside these people, and no
- 16:08Speaker 1: one else is going to get inside these people. Brought
- 16:10Speaker 1: to you by Bank of America Merrill Lynch. Seeing what
- 16:13Speaker 1: others have seen, but uncovering what others may not. Global
- 16:17Speaker 1: Research that helps you Harness disruption voted top global research
- 16:20Speaker 1: firm five years running. Merrill Lynch Pierce, Fenner and Smith Incorporated.
- 16:25Speaker 1: I'm Barry Hults. You're listening to Masters in Business on
- 16:28Speaker 1: Bloomberg Radio. My special guest today is Michael Lewis. He
- 16:33Speaker 1: is the Poet Laureate of Financial nonfiction UH and Wall
- 16:36Speaker 1: Street related narratives. Uh. Let's jump right into some of
- 16:40Speaker 1: the really interesting books you've written in the past and
- 16:44Speaker 1: and some of the responses to them. Um. I was
- 16:47Speaker 1: watching UH sixty minutes when you were talking about Flashboys,
- 16:51Speaker 1: and you came out and said the markets were rigged
- 16:54Speaker 1: and all hell breaks loose? What what was the pushback
- 16:57Speaker 1: like to that? Wait? Was funny because it didn't even
- 17:00Speaker 1: occur to me I was saying anything controversial. I thought
- 17:02Speaker 1: everybody knew it. The writ and they pretty much always
- 17:05Speaker 1: be read and but the way they it was just
- 17:07Speaker 1: the way they're rigged has changed. And uh, really it's
- 17:11Speaker 1: it's so if you sit with the people who at
- 17:14Speaker 1: I X, the the exchange I was writing about, and
- 17:17Speaker 1: have them show you in real time kind of what's
- 17:19Speaker 1: going on in the market, you say, well, that's rigged. Uh.
- 17:23Speaker 1: So I didn't think it was a kind of surprised
- 17:25Speaker 1: that it generated the response it did. But the blowback.
- 17:29Speaker 1: It's the book that was the most unpleasant to publish. Really, Yes,
- 17:34Speaker 1: in that, by the way, fascinating book. I love the
- 17:36Speaker 1: opening about the line of sight with running the fiber
- 17:40Speaker 1: optic cables and and how milliseconds make a difference. So
- 17:43Speaker 1: the the it was the most unpleasant to publish because
- 17:47Speaker 1: it made so many people so angry, who were angry,
- 17:50Speaker 1: who who were going to try to do something about it,
- 17:53Speaker 1: And the reason was It took me about a moment
- 17:55Speaker 1: to realize that what the reason was. It's the first
- 17:57Speaker 1: time and the only time I've written a book that
- 17:59Speaker 1: was going to take money away from Wall Street people
- 18:01Speaker 1: that that that it was. It was it came as news, uh,
- 18:05Speaker 1: to some extent the story I told the guys who
- 18:08Speaker 1: were my main characters had news in their hands that
- 18:11Speaker 1: they didn't hadn't given anybody else. And unlike the big
- 18:15Speaker 1: short liars poker um, the money hadn't all been made.
- 18:19Speaker 1: I wasn't I wasn't writing something retrospectively. I was writing
- 18:22Speaker 1: something that was going on that if it was shut down,
- 18:24Speaker 1: would cost people billions of dollars and it and all
- 18:27Speaker 1: of a sudden, people are furious. They're hiring lobbyists to
- 18:30Speaker 1: go to Washington and spread stuff on the internet, and
- 18:33Speaker 1: it was like being on the receiving end of a
- 18:35Speaker 1: political campaign. Very it was. It was a crude and
- 18:40Speaker 1: kind of if you knew anything about the subject, and
- 18:42Speaker 1: kind of intellectually embarrassing one. But nevertheless it was it
- 18:46Speaker 1: was just weird have people so hostile. So you you
- 18:49Speaker 1: go on TV, you get into a debate with the
- 18:51Speaker 1: CEO of the Bats exchange. He says a bunch of
- 18:54Speaker 1: things that turned out to be not so true. Ultimately
- 18:58Speaker 1: he steps down from the vision. I said, you essentially
- 19:03Speaker 1: are to blame for him getting fired. What other crazy
- 19:06Speaker 1: sort of stuff came out of that book? We know.
- 19:11Speaker 1: Brad Katayama was a guest on the show and was
- 19:14Speaker 1: quite delightful. The main character of the book was on
- 19:17Speaker 1: that CNBC show with me, and he's the reason the
- 19:21Speaker 1: guy from Bat Bats he called him out. He called
- 19:23Speaker 1: him out, and he had he had ability to call
- 19:24Speaker 1: h out in a way I did not, because once
- 19:26Speaker 1: you get into the weeds of the subject that unless
- 19:29Speaker 1: you are the world's authority defending yourself again against whatever,
- 19:34Speaker 1: he has the world's authority absolutely and so um, what
- 19:39Speaker 1: other stuff. It's mainly like calls from lawyers, yeahs or
- 19:44Speaker 1: hey Mike Needle, lawyer. But also um, just just the
- 19:49Speaker 1: idea that people are being hired, people have now jobs
- 19:53Speaker 1: to attack a book. That that just was weird and
- 19:57Speaker 1: grease balls. I mean people you just would not really
- 20:00Speaker 1: you wouldn't think anybody would want on their side who
- 20:03Speaker 1: are I mean transparently kind of like making it up
- 20:07Speaker 1: as they go along. Uh. That that was just an
- 20:10Speaker 1: odd experience. I've never had anything like that. I mean
- 20:12Speaker 1: you would think maybe Solomon Brothers would have done something
- 20:14Speaker 1: like that after Liar's Poker, but nothing, nothing, They were
- 20:16Speaker 1: great kind of I mean there was people were upset,
- 20:19Speaker 1: some people, but they did they would have done something
- 20:22Speaker 1: like that. It felt the world of big shot Wall
- 20:26Speaker 1: Street people has become much more um sneaky and manipulative
- 20:32Speaker 1: and and dark in the sense that brad cotts the
- 20:34Speaker 1: other points us out. He says, it's amazing how people
- 20:37Speaker 1: think it's just the done thing to create a propaganda
- 20:41Speaker 1: campaign filled lies, because the lies travel so fast and
- 20:45Speaker 1: the truth is complicated, and so you can just you
- 20:47Speaker 1: can just paper the paper the internet with with all
- 20:51Speaker 1: this nonsense and nobody knows the difference between this this
- 20:55Speaker 1: this statement and this statement. Well, thank thank goodness, something
- 20:57Speaker 1: like that would never happen in a political So, you know,
- 21:01Speaker 1: Matt was my experience of seeing I've always ten assume
- 21:05Speaker 1: that like most people would look and say, well, clearly
- 21:07Speaker 1: he's lying. Clearly he's been hired to say this credit
- 21:10Speaker 1: and uh, that's not how it works. Uh. It's people
- 21:14Speaker 1: to say, oh, it must be two stories there, the
- 21:16Speaker 1: classic false equivalence, Well, the Earth is around, the Earth
- 21:19Speaker 1: is flat. They both made yes, yes, and and uh.
- 21:23Speaker 1: On the other hand, Joe says the Earth is flat
- 21:26Speaker 1: and you could see it's flat. You know, you can't
- 21:28Speaker 1: really see any curvature. It is flat. Yeah, So that's
- 21:31Speaker 1: but that is how that's how it felt. And I
- 21:34Speaker 1: thought at some point, I thought, you know, unless I
- 21:35Speaker 1: devote my life full time to to waging a counter campaign,
- 21:40Speaker 1: which I don't have the time or inclination to do
- 21:43Speaker 1: or interest now that it's just it was that, thank
- 21:47Speaker 1: god that I had characters who had a big interest
- 21:51Speaker 1: in doing so that if I X wasn't around and
- 21:54Speaker 1: with serious backers, I mean, all of this would have
- 21:57Speaker 1: just I look like I look like a quack. I
- 22:00Speaker 1: look like a crank who wrote this. Um, so you've
- 22:04Speaker 1: written enough really interesting things about unusual circumstances that I
- 22:08Speaker 1: think most people give you the benefit of the doubt.
- 22:11Speaker 1: Um not most people of the sec not most people
- 22:15Speaker 1: who are paid not to give me the benefit of
- 22:17Speaker 1: the doubt. So I think that, uh that the if
- 22:20Speaker 1: that public policy would not have had any would would
- 22:23Speaker 1: not have responded at all to the story if it
- 22:26Speaker 1: were even if it were completely true, unless there were
- 22:30Speaker 1: an agent out there, namely I X pushing and pushing
- 22:33Speaker 1: and pushing and pushing and uh so, so it's just disturbing.
- 22:37Speaker 1: It just think you think the truth will set you free,
- 22:40Speaker 1: and it's really clear what's true, and nobody, you know,
- 22:44Speaker 1: it doesn't get to people in the way that you
- 22:46Speaker 1: would think. Um, that's that's unbelievable. So that's that was
- 22:49Speaker 1: my That was my That was the most it was
- 22:52Speaker 1: the most disturbing publishing experience. I'm Barry Hults. You're listening
- 22:56Speaker 1: to Master's in Business on Bloomberg Radio. My special guest
- 22:59Speaker 1: today is author Michael Lewis. Most recently he wrote the
- 23:03Speaker 1: book The Undoing Project, The Friendship That Changed Our Minds,
- 23:07Speaker 1: but he's also written such classic Wall Street Books as Liars, Poker, Moneyball,
- 23:13Speaker 1: The Blindside, Flashboys, The Big Short. You did a book
- 23:16Speaker 1: on the election right after The Losers. It's that wasn't
- 23:21Speaker 1: the original That's that wasn't my title. I want to
- 23:25Speaker 1: call it loses because I followed all the people who lost.
- 23:28Speaker 1: By the way, was there an original title for The
- 23:29Speaker 1: Big Short? Or was it always always the Big Short? Alright,
- 23:32Speaker 1: I'll share something with you later that I think you'll appreciate.
- 23:35Speaker 1: So let's talk a little bit about your writing process.
- 23:38Speaker 1: So where do you begin? I know you have an
- 23:41Speaker 1: office at home with a desk and a computer. Do
- 23:44Speaker 1: you just sit down and say, let me start banging
- 23:46Speaker 1: something out? How do these ideas German social interaction in
- 23:50Speaker 1: the beginning? Really? Yeah? So I don't. I'm not a novelist,
- 23:54Speaker 1: and my material is not just in my head. It's
- 23:56Speaker 1: out there in the world. And so I spent I
- 23:58Speaker 1: spend three times in much time I'm gathering the material
- 24:02Speaker 1: as I do actually writing it. So typical book takes
- 24:05Speaker 1: a year and a half to report and research, maybe
- 24:08Speaker 1: a bit more and six months to write. Is it
- 24:10Speaker 1: research right? Research right? Or research research research right right? Right?
- 24:14Speaker 1: It's nothing but research for a long time, and when
- 24:17Speaker 1: I start writing, I'm usually still doing bits and pieces
- 24:19Speaker 1: of research, and in the end I'm doing no research
- 24:22Speaker 1: and of just writing. So it's the writing of it is.
- 24:25Speaker 1: I don't want to say it's an afterthought, but by
- 24:27Speaker 1: the time that's right, I'm constantly thinking about how the
- 24:30Speaker 1: story goes, and by the time I sit down to
- 24:33Speaker 1: actually start a book, I at least think I know
- 24:35Speaker 1: exactly where it ends. Like I had the last sentence
- 24:38Speaker 1: to this book in my head pretty much, and I
- 24:40Speaker 1: usually have a title. Sometimes I don't, and it like
- 24:43Speaker 1: drives me crazy because I think that it crystallizes for
- 24:46Speaker 1: you with the books about to have the title. There's
- 24:48Speaker 1: a buzz in my head that bothers me if I
- 24:50Speaker 1: don't have the title in my head, So it takes
- 24:52Speaker 1: sometimes it takes a while to find that title, but
- 24:54Speaker 1: usually I have that. So at the blind side, I
- 24:56Speaker 1: had the big short The Undoing Project came pretty early
- 24:59Speaker 1: as a as a title undoing what we previously thought
- 25:02Speaker 1: about cognition, Yes, and it was also what they were
- 25:04Speaker 1: working on when they broke up. They had a project
- 25:06Speaker 1: they had tentatively titled the Undoing Project. And so and
- 25:09Speaker 1: I like the phrase. So anyway, the and then when
- 25:13Speaker 1: the writing starts always goes in slightly different ways than
- 25:16Speaker 1: I imagine. Things drop that I thought were important you
- 25:18Speaker 1: see in print, and they no longer resonate the word
- 25:20Speaker 1: I don't even get him into print. I get to
- 25:22Speaker 1: the point in the story where I thought they belong.
- 25:24Speaker 1: I realized, as it did boring, this is unnecessary. So
- 25:27Speaker 1: things fall away. Is a lot of that numb and
- 25:30Speaker 1: and sometimes internally things swell all of a sudden, things
- 25:34Speaker 1: I thought were words on the page, we're end up
- 25:37Speaker 1: being eight thousand words on the page. And it's this
- 25:40Speaker 1: book surprised me that way that things everything that I
- 25:44Speaker 1: whole sections did fall away, and things that I thought
- 25:48Speaker 1: were short ended up being long. So that's a that
- 25:50Speaker 1: raises a really interesting point when when you're playing with
- 25:53Speaker 1: an idea, do you know from the beginning this is
- 25:57Speaker 1: a Bloomberg View post, this is a long Younger magazine story. Oh,
- 26:02Speaker 1: this is a full blown book. At what point do
- 26:05Speaker 1: you have a sense that, hey, there's legs here. A
- 26:09Speaker 1: column of the length of the Bloomberg View thing is
- 26:12Speaker 1: always just a columns an opinion. It's preciually a humorous
- 26:17Speaker 1: take on something, and uh, I've never had one of
- 26:19Speaker 1: those become something I didn't think it was. But magazine
- 26:22Speaker 1: pieces sometimes blow up and get much much bigger. Moneyball
- 26:25Speaker 1: started as a magazine piece because I just had a
- 26:28Speaker 1: question for the Oakland A's like, how are you winning?
- 26:30Speaker 1: And I thought, well, that would be a cute little story.
- 26:32Speaker 1: Actually it wasn't even be a long magazine piece. And
- 26:34Speaker 1: after a day with the front office and I went,
- 26:36Speaker 1: oh my god, this is something big here. I don't
- 26:39Speaker 1: know what it is, but it's not a short magazine piece.
- 26:42Speaker 1: It took me six weeks to figure out what it
- 26:43Speaker 1: was and just talking to him, and then now the
- 26:46Speaker 1: year to report it. I gotta assume. So if people
- 26:48Speaker 1: who are not familiar with the story, Oakland a is
- 26:51Speaker 1: one of the smallest budgets in the entire baseball league,
- 26:55Speaker 1: and suddenly they start a new approach to let's throw
- 26:58Speaker 1: away the old nonsense of evaluating players, so they didn't
- 27:01Speaker 1: talk about any of that. You all you saw as
- 27:03Speaker 1: a fan where wow, they look a little strange. They
- 27:06Speaker 1: look like a Beer league softball team. They're all these
- 27:08Speaker 1: kind of fat guys who hit home runs and can't
- 27:10Speaker 1: catch the ball, and they're winning all these games? How's
- 27:12Speaker 1: this happening? And uh? And then you when you see
- 27:15Speaker 1: the budgets, like they're paying for their players a fifth
- 27:18Speaker 1: of what the Yankees are and they're winning as many games.
- 27:20Speaker 1: If the market's efficient, that makes no sense that you
- 27:24Speaker 1: should buy all the best players and just beat the A's.
- 27:25Speaker 1: So what's going on there? And it was a market
- 27:28Speaker 1: efficiency story. It's like something's wrong there. And I thought
- 27:31Speaker 1: there would be an easy explanation. I didn't know what
- 27:34Speaker 1: it was gonna be. And the explanation was very involved.
- 27:37Speaker 1: And and the big thing was the A's front office
- 27:40Speaker 1: had never been asked the question because of the sports
- 27:43Speaker 1: journalists were not at all focused on this on the
- 27:45Speaker 1: money side of things. They you know, some have some money,
- 27:48Speaker 1: someone don't have some money. But they didn't think in
- 27:50Speaker 1: terms of like market efficiency. And so Billy Bean, who
- 27:53Speaker 1: ran the Oakland A's, had never had a chance to
- 27:55Speaker 1: download on anybody all these thoughts he had about the
- 27:58Speaker 1: how screwed up the evaluations? So I had, so it
- 28:01Speaker 1: was completely fresh material. He said to me. No one's
- 28:03Speaker 1: asked that question. Where the sports journalists drinking from the
- 28:06Speaker 1: same kool aid as everybody else? They just didn't think
- 28:08Speaker 1: it was interesting. You know, it really is a matter
- 28:10Speaker 1: of what you find interesting. What was interesting is who
- 28:12Speaker 1: they traded for or whether they went last night or
- 28:15Speaker 1: who had not. Here's a giant philosophical shift in the
- 28:18Speaker 1: way baseball team should be assembled that we don't care about. That.
- 28:21Speaker 1: Tell me about your new second basement. In fairness, wasn't
- 28:24Speaker 1: as if the Oakland front office was trying to tell
- 28:26Speaker 1: their story. They just no one asked them for it,
- 28:28Speaker 1: and they had not been approached by anybody saying I
- 28:31Speaker 1: want to know what you're doing here, because something's going on.
- 28:34Speaker 1: Except the owner of the Boston Red Sox, the new
- 28:36Speaker 1: owner of the Boston Red Sox, who was trying to yeah,
- 28:39Speaker 1: he he knew something was He was a financial guy.
- 28:42Speaker 1: Something's going on there, and and so he was already
- 28:45Speaker 1: sniffing around a little bit. So not a coincidence that
- 28:48Speaker 1: a financial ride recognized. So that's statistical side of this,
- 28:52Speaker 1: And a quantz running another baseball team said hey, there's
- 28:55Speaker 1: some something here that's right. That's that that's not a coincidence,
- 28:58Speaker 1: And the a's were it was atharctic for them to
- 29:01Speaker 1: just talk have someone to talk to you about it,
- 29:03Speaker 1: because it was what they thought about all the time
- 29:05Speaker 1: is how you make your resources go further, how you
- 29:08Speaker 1: find bargains in baseball, what's going on in the mind
- 29:11Speaker 1: of baseball scouts, what's wrong with old fashioned baseball strategies?
- 29:14Speaker 1: All they were rethinking the game. So money Ball became
- 29:17Speaker 1: Billy Bean's confessional to you. It wasn't so much a
- 29:19Speaker 1: confessional because that implies that he feels no. No, it
- 29:23Speaker 1: was it was Billy be but it was Moneyball becomes
- 29:28Speaker 1: story outlet for Billy to kind of get things off
- 29:30Speaker 1: his chest about what he's seen. Yes, he tells the story.
- 29:34Speaker 1: It took him a little while to get comfortable telling
- 29:36Speaker 1: me a story, but not that long. You're pretty good
- 29:39Speaker 1: at ingratiating yourself with people to get them to to
- 29:42Speaker 1: come out and speak with you. You know. I try
- 29:44Speaker 1: to let him get to know me a bit so
- 29:46Speaker 1: they feel more comfortable. And the truth is that if
- 29:49Speaker 1: I'm going to do a long thing, a long piece
- 29:51Speaker 1: of writing about someone, I have to genuinely feel basically
- 29:54Speaker 1: positively disposed to them. That if I actually thought he
- 29:57Speaker 1: was a creep or dishonest or whatever, I just I
- 30:00Speaker 1: wouldn't want to spend the time with him necessary for
- 30:01Speaker 1: the book. So it becomes a kind of easy relationship
- 30:05Speaker 1: because he senses I basically like him, and he says
- 30:07Speaker 1: that I'm basically a sane person, and he says I
- 30:10Speaker 1: might do anything really creepy, and so there's a trust develops,
- 30:14Speaker 1: and it's just a very broad trust. I don't want
- 30:16Speaker 1: anybody see what I write about them or anything. But
- 30:18Speaker 1: at some points starts to feel comfortable with me, and
- 30:20Speaker 1: I'm gonna tell my story. Somebody might as well be him.
- 30:22Speaker 1: That's what you're gunning for. Nobody's ever gonna feel completely
- 30:25Speaker 1: comfortable with it. You just say someone's gonna get this story,
- 30:27Speaker 1: might as well be him. Let's stay with the idea
- 30:29Speaker 1: of a magazine story that would have or could have
- 30:33Speaker 1: become a book. In the Sunday New York Times magazine,
- 30:38Speaker 1: you published How the egg Heads Cracked. It's a nine
- 30:42Speaker 1: thousand word opus about long term capital management. My former boss.
- 30:47Speaker 1: Oh really, John Merryweather, That's that's right. So the question is,
- 30:52Speaker 1: and with all due respect to Roger Lowenstein, I love
- 30:55Speaker 1: when when Genius failed he was a guest on the show,
- 30:58Speaker 1: But really you could have it in that book as well. Yes,
- 31:01Speaker 1: why didn't that become a book. Because when I went back,
- 31:05Speaker 1: when I'm researching this and I'm looking at that, my
- 31:07Speaker 1: head of research says, hey, check out this article. I'm like, wow,
- 31:10Speaker 1: this could easily have been a Michael Lewis book. I
- 31:12Speaker 1: turned the question on his head. Why even bothered it?
- 31:15Speaker 1: Right that? Because I really thought I was done writing
- 31:17Speaker 1: about Wall Street in a big way, and you never
- 31:20Speaker 1: want to write the same book twice. And while that's
- 31:22Speaker 1: just too close in time, Yeah, yeah, it was a decade,
- 31:26Speaker 1: but I just thought, been there, done that. The question
- 31:29Speaker 1: that I actually asked was is this worth doing? And
- 31:31Speaker 1: I thought, well, you know, these guys are being demonized
- 31:35Speaker 1: in the press. Nobody really understands what they did. I
- 31:38Speaker 1: kind of understand what they did, and they can explain
- 31:40Speaker 1: it to me in a way I can explain to people.
- 31:42Speaker 1: So it just like takes some of the weirdness out
- 31:45Speaker 1: of the environment around them. So I just thought it
- 31:47Speaker 1: would be it would be useful for me to go
- 31:50Speaker 1: in have them explain it to me, and then explain
- 31:52Speaker 1: it to a broader audience. And they didn't exactly trust
- 31:55Speaker 1: me because I had written Liars Poker. I mean, that's
- 31:58Speaker 1: that's trust is they they were. Some of them were
- 32:01Speaker 1: irritated about that. Really, not a lot of the solid guys. Yeah,
- 32:05Speaker 1: well they were. They were in my immediate colleagues, Hans
- 32:07Speaker 1: hoffen Schmidt, hushmid Humid. So I gotta ask you about that.
- 32:11Speaker 1: So he became your frame of reference for did I
- 32:15Speaker 1: do the right thing? Leaving Sally was early. Well, we
- 32:20Speaker 1: kind of tracked through the training program together, right, and
- 32:22Speaker 1: we ended up kind of in a similar sort of role.
- 32:25Speaker 1: He was in the foreign exchange department. I was with
- 32:27Speaker 1: John Merryweather's a group, and we're kind of getting paid
- 32:29Speaker 1: the same amount of money. And I did kind of think, well,
- 32:31Speaker 1: if I'd stayed at Solomon Brothers, I'd kind of done
- 32:34Speaker 1: how Hans did. And he killed and he made a
- 32:37Speaker 1: ton of money, put it into the longtime capital. He
- 32:39Speaker 1: was putting fifty million dollar bonuses, and then it all
- 32:42Speaker 1: up to that point I thought, Jesus, did did I
- 32:44Speaker 1: make a mistake becoming a writer? I never really felt
- 32:47Speaker 1: that way, but it was like he was my measure
- 32:49Speaker 1: of the opportunity cost. So the line in when the
- 32:53Speaker 1: heads cracked after LTCM blows up and he's tens of
- 32:57Speaker 1: millions of dollars go to zero. You're tracking this and
- 33:00Speaker 1: you say, I once again was satisfied to be paid
- 33:03Speaker 1: by the word do you. I don't remember writing it,
- 33:06Speaker 1: but it's absolutely try. I felt that way. Thank God.
- 33:09Speaker 1: I'm a camera writer, so financially sound decision. For people
- 33:13Speaker 1: who would like to find more Michael Lewis, you can
- 33:16Speaker 1: go to either his website, which is Michael Lewis. I
- 33:19Speaker 1: don't have a website. Michael Lewis rights some my publisher
- 33:23Speaker 1: has a website for you. But bonds and normal Amazon,
- 33:27Speaker 1: wherever fine books are sold, you can find the works
- 33:30Speaker 1: of Michael Lewis. You can check out my daily column
- 33:32Speaker 1: on Bloomberg View dot com or follow me on Twitter
- 33:35Speaker 1: at rid Halts. I'm Barry rid Halts. You're listening to
- 33:39Speaker 1: Masters in Business on Bloomberg Radio, brought to you by
- 33:42Speaker 1: Bank of America Merrill Lynch committed to bringing higher finance
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- 33:49Speaker 1: climate change and sustainability by the Banker. That's the power
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