Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
How the Barilla Family Pasta Empire Stayed in Control
Episode 10 of Family Business Stories with Fexingo looks at Barilla, the Italian pasta giant that has stayed family-controlled for nearly 150 years. We trace the company's near-collapse in 1979, the founding brothers' bitter split, and the unlikely comeback engineered by the third generation—Pietro Barilla. We dig into the numbers: 7 billion euros in annual revenue, 28 pasta plants, and a 35 percent share of the Italian pasta market. We also discuss how Barilla navigated the 2021 durum wheat price spike and why the family turned down multiple buyout offers from multinationals. A…
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