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Eutrema Ltd: grower-first innovation · Cereal Killers

• 0:00
  Hello there, I'm Dr. Russell Sharp, the founder of Eutrema Limited,
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  and I just wanted to do a quick podcast to explain what makes Eutrema unique.
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  There are a lot of fertilizer and biostimulant manufacturers out there, however,
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  I founded Eutrema in 2020 because I felt there was a need for something different,
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  and some unique products based around the inventions and discoveries I was making
• 0:27
  in the field of plant science.
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  So what makes Eutrema unique? Well, the first thing is that we are grower first.
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  So we prioritize solving problems for you as a grower, whether you're an arable
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  farmer, a golf greenkeeper, or a lawn care professional, or a home gardener.
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  I focus on solving problems rather than trying to shoehorn in development projects
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  or discoveries in the laboratory.
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  So I have in my head a list of all the problems that growers have,
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  and then we undergo something called serendipitous innovation,
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  which means that we don't have Gantt charts, and we don't have schedules.
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  Basically, when the team here think of a good solution to that problem,
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  that's when we release that product, when we've developed it.
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  We don't think, right, we need a product that solves problem X,
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  and it has to be delivered next week.
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  That's what every other company does, that's what every other university does,
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  and it doesn't come up with really good solutions.
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  We're innovative, and so we have cutting-edge plant science solutions.
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  You will find in our portfolio there are loads of products that conventional
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  chemistry and biochemistry say shouldn't exist.
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  Liquid gypsum, a solution of fully soluble liquid of gypsum,
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  our liquid gold product, every single plant nutrient in one bottle, shouldn't be possible.
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  A very concentrated salicylic acid product shouldn't be possible.
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  Our unique chemistry solutions allow that and so you'll find truly unique products we don't produce,
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  me too products which are you know somebody else has got a product selling well
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  let's copy it we leave that to other people bottom feeders they want to copy
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  us we don't copy other people even though we're a small to medium enterprise.
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  As i say cutting edge solutions we don't do lego products so we don't do let's
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  do seaweed plus amino acid plus humic acid that's not true innovation in my mind we do,
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  let's come up with a new product we don't let's not produce it hide behind a fancy name,
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  it's one product with one solution and we don't do those lego type products
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  that are not true innovation leave that to other people i call those products
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  concoctions they're not really innovative,
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  we're looking for sustainability we're looking for biological alternatives to
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  reduce chemicals or chemicals that are harmful to the environment,
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  if we do produce chemical-based products they are biorational so they fit they
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  work with the microbes in the soil biology so some great examples of that,
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  are say liquid gold fertilizer which feeds soil bacteria rather than killing
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  them as would a very very harsh calcium and phosphate fertilizer.
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  In addition to that, when we recommend products for controlling soil-based pests,
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  we have things like our lime sulfur product, which, although very effective,
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  breaks down after 24 hours into plant-available nutrients.
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  There's no residual pesticidal effect there.
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  We're also very transparent, so we don't hide behind fancy technical terms like,
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  phycological innovation system included.
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  Everything that's in the product, we list and we're very transparent about what
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  they are. We don't use a fancy name.
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  And you get direct access from the inventors and the manufacturers.
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  So there's no middlemen.
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  We don't sell other people's products and we don't white label our products
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  and sell them to other people. So you're getting direct access.
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  Vastly reduces the price that you pay still for a premium product and you get
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  it faster as well. a lot of the times.
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  So direct access to growers, unique products, real solutions focused on your challenge.
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  And lastly, you get expert support. So if you email us or phone us,
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  you're probably going to get
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  an answer almost immediately, if not immediately, within an hour or two.
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  So you'll get plant science support.
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  We might recommend somebody else's product. Or we might say the best thing to
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  do is to do nothing. We're not always going to push a product on you.
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  And because we don't sell one type of product and one product,
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  we're not going to force you to buy one specific product.
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  You'll find that a lot of companies out there, especially biostimulant companies,
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  have one product and it has to be a product that will solve all your problems.
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  We don't believe in those sort of panacea products. They often overstate their,
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  expertise and their ability to solve those problems.
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  So you'll get real support. If we don't know the answer, we'll tell you or we'll
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  tell you where to go to get that solution.
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  So always a great sounding board if you've got any technical issues we're always
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  happy to solve your problems and we also as a company we're always giving away
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  swag whether it's free christmas trees,
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  turf trumps our amazing turf game hydroponics headaches we've got another game
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  there hats sweatshirts we're giving them all out throughout the year to help
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  spread the word about eutreema,
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  we also often do things that don't involve selling any products so if you get
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  one of our brochures you'll find the periodic table of plant,
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  health there listing every nutrient that's beneficial,
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  deleterious or activates plants and you'll also find full growth schedules and
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  you'll you'll find three podcasts that we produce grass me up for lawn care.
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  And sports turf cereal killers for arable farmers listing all the problems for
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  arable crops and hydroponics daily for hydroponic sector so we do a lot to,
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  help you get knowledgeable about plant science and growing better crops it's not just about,
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  selling more product if you ever have any issues as i say get in contact with
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  me dr russell sharp i'm the founder the owner of Eutrema we've also got other
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  people in technical and sales support and it's a British company and
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  by buying from us you're supporting British innovation what more could be better
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  thank you much from very much for listening and uh hope to speak to you soon.