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Latest / The Resilient Retail Game Plan - retail insights, retail trends and best practices

75 | Creating Communities With Jessica Rose

In the age of Coronavirus, we’re fortunate enough to be better connected than ever. Social media platforms, online forums and community-centric apps have given us the tools to enjoy, learn and share our interests and passions with like-minded people from all around the world - but when it comes to product businesses, it's a surprisingly under-utilised engagement tool.

Online communities can not only extend your reach far beyond a traditional brick-and-mortar store but can help produce organic and long-lasting brand engagement with customers who will willingly champion and support your brand…

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