Amazon Prime Settled for $2.5 Billion, but the Ruling Was About Signing Up
An orange button at an Amazon checkout could sign shoppers up for Prime even when they never finished buying, according to a federal judge's description of one example page. This episode follows the FTC's account of Prime's way in and way out, Amazon's answers, the one violation the judge found before trial (billing information taken before Prime's important terms were shown), and the questions a jury never got to answer, because the case settled on the fourth day of the trial. Then the money: $2.5 billion in judgments, and how much had been issued and accepted by September 2026.
What this…
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