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MSP Pricing: Outcome-Based Models Charge for Value, Not Seats — James D. Wilton
James D. Wilton, an expert in SaaS pricing strategies, discusses the evolving landscape of pricing models in the software-as-a-service industry. He emphasizes that while SaaS pricing and subscription pricing may differ in execution, the underlying principles remain consistent. Key considerations include understanding the value of the offering, scaling prices according to customer needs, and creating various pricing options. Wilton highlights the importance of recognizing how these strategies can also apply to service-based businesses, suggesting that the two domains share common ground.
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