Latest / B2B Marketing: The Provocative Truth
Creating Agile Marketing Strategies That Deliver with Ruth Connor, Group Marketing Director at Kalibrate
In today's episode of B2B marketing. Solved. Ruth Connor talks to Richard and Benedict about the challenges most marketing teams face in creating actionable marketing strategies, what role marketing plays in delivering business initiatives and achieving goals and how an overly scripted marketing tactic can stifle creativity and why you should try to be more responsive instead of reactive.
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The skinny
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