TWiB: Sazerac invests more than $38 million to expand, 2025 Craft Spirits Data Project results are in, Jack Daniel's Single Barrel Special Release
It's This Week in Bourbon for October 24th 2025. Sazerac is investing more than $38 million to expand its bottling and production, 2025 Craft Spirits Data Project results are in, and it’s not surprising, and Jack Daniel's Single Barrel Special Release Tanyard Hill Rye.
Show Notes:
Jefferson’s Bourbon launches "Tradition in the Breaking" campaign with actor Taylor Kitsch to highlight its unconventional approach
Sazerac is investing over $38 million to expand its bottling and production capacity in New Albany, Indiana, to meet demand for spirits like Fireball
Wholesalers criticize California's…
The skinny
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