Latest / RedTech daily podcast - Powered by AI / Podcast Advertising, Lawo Innovations, and MaxxKonnect's Team Expansion

Transcript

Podcast Advertising, Lawo Innovations, and MaxxKonnect's Team Expansion · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech daily podcast, powered by AI.
• 0:04
  I'm Marguerite Clark, bringing you the latest from the global radio broadcast and digital
• 0:08
  audio industries.
• 0:10
  Today, we're diving into some exciting developments: Frequency and Flightpath have
• 0:15
  partnered on podcast inventory and monetization, Lawo is assisting HuskerVision
• 0:20
  with video infrastructure, and MaxxKonnect has added Supplee to their team.
• 0:27
  Frequency and Flightpath have announced a strategic partnership to tackle unsold podcast
• 0:32
  advertising inventory.
• 0:35
  This collaboration aims to provide podcast publishers with streamlined workflows and
• 0:39
  enhanced real-time data for advertising sales.
• 0:43
  By integrating Flightpath’s predictive planning and inventory intelligence with Frequency’s
• 0:47
  Premium Publisher Network marketplace, the partnership seeks to optimize demand
• 0:51
  opportunities across multiple networks simultaneously, offering publishers a clearer
• 0:56
  view of potential sales.
• 0:59
  Lawo has completed the second phase of a multiyear modernization effort for the
• 1:03
  University of Nebraska’s HuskerVision program by deploying a comprehensive ST 2110-based
• 1:09
  video infrastructure.
• 1:11
  The goal was to unify multiple campus venues into a single IP backbone routed through a
• 1:16
  master control room at the football stadium.
• 1:19
  Lawo's .edge platform serves as a high-density gateway and full IP processing node, enhancing
• 1:25
  the video production capabilities significantly.
• 1:29
  The new video infrastructure at HuskerVision uses Lawo’s .edge platform, which provides both
• 1:34
  3G SDI and 12G SDI ingest.
• 1:39
  It also includes native ST 2110 connectivity and quad 25 Gigabit Ethernet interfaces.
• 1:47
  This setup supports content production, ingestion, and distribution, making it a
• 1:51
  teaching tool as well.
• 1:53
  Students are gaining hands-on experience with the same tools used in professional broadcast
• 1:57
  trucks, thanks to the involvement of broadcast systems integrator BeckTV.
• 2:04
  MaxxKonnect, a U.S.-based company known for its broadcast equipment and engineering services,
• 2:09
  has welcomed Dave Supplee to their team as a development and support engineer.
• 2:15
  Supplee, formerly with Cumulus Media, will focus on product design, evaluation, and
• 2:21
  refinement.
• 2:23
  MaxxKonnect President and Chief Executive Officer Josh Bohn praised Supplee's knowledge
• 2:28
  and work ethic, noting his past as Bohn's chief engineer.
• 2:33
  Supplee is eager to develop practical tools for the broadcasting industry.
• 2:38
  That's it for today's RedTech daily podcast.
• 2:41
  Thank you for joining me, Marguerite Clark.
• 2:45
  For more details and to read the full articles, visit the RedTech website at redtech.pro.
• 2:50
  Have a great day!