Why Do I Want to Stay for Another Drink? The Subconscious Power of Music in Hotels

Unpacked by Afar | Travel Smarter, More Responsibly · May 4, 2023 · 28m

Think back to the last time you stayed at a hotel: Did you notice the music playing? Maybe, maybe not. Either way, that music was likely highly curated. And this week, we explore how that music comes together—and the psychology behind it all.

Our guide is Rachel Parsons, a multimedia journalist and host of the solo travel series The Peregrine Dame. Rachel, who splits her time between London and L.A., was sitting in a hotel lounge when she overheard someone actively monitoring the music in the room. Suddenly, she was paying attention to the music in a way she never had before. And she wanted…