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Wealthy Gym Owners - 72 - Profitable Pricing
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Profitable Gym Pricing: Set Rates, Raise Prices, and Protect Your Margins Doug and Pat discuss how gym owners can price services profitably and raise rates for current clients without causing major churn. They explain that many owners start too low due to confidence or local competition, which later creates margin problems, and recommend targeting roughly $200–$250 per training hour by reverse-engineering per-client session pricing (e.g., small group at a 6:1 ratio around $35–$45 per session). They outline offering two to three membership tiers (such as…
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