Latest / Spokes & Strategy: Marketing the Bicycle
EP 19: Why the Bike Industry Has an Execution Problem, Not an Idea Problem
The algorithm decides what you see online. At a trade show, nobody is deciding that for you, and that is the point.
In this episode of Spokes & Strategy, Brandon Morphew talks with Jim Kersten, show director of CABDA Expo and a third generation bike shop owner in Chicago. Jim explains why he built CABDA around regional timing instead of one massive event, what trade shows still do better than online discovery, and why he believes the bike industry's biggest problem right now is execution, not ideas.
What You'll Learn
Why CABDA moved away from a single national show to regional events timed…
The skinny
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