Google rolls out new Local Packs; Yelp Survey: text reviews are best; Local Guides dominate Google reviews
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Last week, Google released a new, more horizontal Local Map Pack with more white space, a bigger, squarer map and bigger images. How will this impact ads and ranking?
New Yelp consumer survey indicates that over 90% prefer written reviews over just ratings. This survey is ostensibly aimed at Google and their lower review and rating standards but in some ways might also be targeted to their partner Apple that might be considering dropping Yelp. Interestingly the reviews that Yelp says consumers prefer are not the reviews that they typically highlight. Go figure
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