Why Your Book Launch Is Just the Beginning | Sandy Smith | 726

Leveraging Thought Leadership · Jul 19, 2026 · 26m

You just spent two years writing a book. Now what?

That's the question at the center of this conversation about book publicity, expectations, and the long game of building a body of work. Bill Sherman sits down with Sandy Smith, CEO of Smith Publicity, to unpack what a smart book launch actually looks like — and why most of the excitement (and anxiety) authors feel in the 60 days around publication misses the point.

Sandy's first move with any client is to ask what success looks like a year out. That reframe — from launch week to long horizon — shapes everything else: how to define goals, how…