How a UK Founder Got A16Z to Fly to London (And Invest) | Riya Grover | Sequence
In this episode of Scaling Stateside, David Rose and Matt Oxley sit down with Riya Grover, the serial entrepreneur behind the food-tech startup Feeder (successfully exited) and the current Co-Founder and CEO of Sequence.
Riya breaks down the raw reality of building a US category leader from London, the intentional shift away from "dead" cold outbound sales motions, and the distinct mindset required to pitch—and win—tier-1 Silicon Valley venture capital like Andreessen Horowitz (a16z).
If you’ve ever wondered how to crack the hyper-competitive US market, or whether to make that crucial jump…
The skinny
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