322: How to Build a Personal Brand with Mallory Erickson
What actually makes a personal brand memorable?
According to Mallory Erickson, it's not a perfectly curated aesthetic, a complicated content strategy, or having the perfect business plan. It's getting crystal clear on the problem you want to solve—and how you solve it differently from everyone else.
In this solo episode of What the Fundraising, Mallory pulls back the curtain on how her own personal brand and coaching business actually developed. Spoiler alert: it wasn't particularly strategic, linear, or polished. It started with a problem she was experiencing herself, a desire to help other…
The skinny
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