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AI Strategy Lessons from the White House · Private Equity Data Guy

• 0:00
  Situation
• 0:00
  where
• 0:01
  you
• 0:01
  feel
• 0:01
  isolated,
• 0:03
  but
• 0:03
  when
• 0:03
  you
• 0:03
  come
• 0:04
  together
• 0:04
  with
• 0:04
  other
• 0:05
  practitioners,
• 0:07
  that
• 0:07
  isolation
• 0:08
  goes
• 0:08
  away
• 0:08
  and
• 0:09
  you
• 0:09
  find
• 0:09
  out,
• 0:10
  hey,
• 0:10
  I'm
• 0:10
  not
• 0:10
  going
• 0:11
  crazy.
• 0:11
  Someone
• 0:11
  else
• 0:12
  is
• 0:12
  also
• 0:13
  having
• 0:13
  the
• 0:14
  same
• 0:14
  problems
• 0:14
  that
• 0:14
  I'm
• 0:15
  having.
• 0:15
  It
• 0:15
  takes
• 0:15
  time
• 0:16
  for
• 0:16
  information
• 0:16
  to
• 0:17
  travel
• 0:18
  to
• 0:19
  the
• 0:19
  top
• 0:19
  of
• 0:19
  an
• 0:20
  organization.
• 0:20
  So
• 0:21
  people
• 0:21
  at
• 0:21
  the
• 0:21
  bottom,
• 0:22
  they
• 0:22
  know
• 0:23
  what's
• 0:23
  going
• 0:24
  on
• 0:24
  before
• 0:24
  the
• 0:25
  top
• 0:25
  knows
• 0:25
  on
• 0:25
  what's
• 0:25
  going
• 0:26
  going
• 0:26
  on.
• 0:26
  Making
• 0:26
  sure
• 0:26
  that
• 0:27
  my
• 0:27
  teams
• 0:27
  are
• 0:28
  optimistic
• 0:29
  about
• 0:29
  the
• 0:30
  work
• 0:30
  that
• 0:30
  we're
• 0:30
  doing
• 0:30
  as
• 0:31
  well
• 0:31
  as
• 0:31
  leadership
• 0:32
  is
• 0:32
  optimistic
• 0:33
  about
• 0:33
  the
• 0:34
  work
• 0:34
  that
• 0:34
  we're
• 0:34
  doing.
• 0:34
  You're
• 0:35
  listening
• 0:35
  to
• 0:35
  the
• 0:35
  Transformed
• 0:36
  with
• 0:36
  Data
• 0:36
  podcast
• 0:37
  with
• 0:37
  Graham
• 0:38
  Crawford,
• 0:38
  CEO
• 0:39
  of
• 0:39
  Crawford
• 0:40
  McMillan.
• 0:40
  Graham
• 0:41
  is
• 0:41
  here
• 0:41
  to
• 0:41
  share
• 0:41
  something
• 0:41
  he's
• 0:42
  genuinely
• 0:42
  passionate
• 0:43
  about.
• 0:43
  He's
• 0:43
  going
• 0:44
  to
• 0:44
  show
• 0:44
  you
• 0:44
  how
• 0:44
  data
• 0:44
  can
• 0:45
  completely
• 0:45
  change
• 0:46
  the
• 0:46
  outcome
• 0:46
  for
• 0:46
  both
• 0:47
  people
• 0:47
  and
• 0:47
  businesses.
• 0:48
  In
• 0:48
  each
• 0:48
  episode,
• 0:49
  he
• 0:49
  sits
• 0:49
  down
• 0:49
  with
• 0:50
  real
• 0:50
  people
• 0:50
  who've
• 0:50
  done
• 0:50
  incredible
• 0:51
  things
• 0:51
  with
• 0:51
  data.
• 0:52
  But
• 0:52
  don't
• 0:53
  worry,
• 0:53
  these
• 0:53
  aren't
• 0:54
  your
• 0:54
  typical
• 0:54
  dry
• 0:55
  case
• 0:55
  studies.
• 0:55
  Graham
• 0:56
  and
• 0:56
  his
• 0:56
  guests
• 0:56
  bring
• 0:57
  you
• 0:57
  stories
• 0:57
  about
• 0:57
  leaders
• 0:58
  and
• 0:58
  innovators
• 0:58
  who
• 0:59
  saw
• 0:59
  something
• 0:59
  in
• 0:59
  their
• 1:00
  data
• 1:00
  that
• 1:00
  sparked
• 1:00
  a
• 1:01
  brand
• 1:01
  new
• 1:01
  reality.
• 1:02
  These
• 1:02
  are
• 1:02
  changes
• 1:03
  that
• 1:03
  tore
• 1:03
  through
• 1:04
  entire
• 1:04
  industries,
• 1:05
  upended
• 1:05
  company
• 1:06
  cultures,
• 1:06
  and
• 1:07
  sometimes
• 1:07
  even
• 1:07
  changed
• 1:08
  lives.
• 1:09
  So
• 1:09
  whether
• 1:09
  you're
• 1:09
  a
• 1:10
  data
• 1:10
  enthusiast
• 1:11
  or
• 1:11
  just
• 1:11
  curious
• 1:12
  about
• 1:12
  how
• 1:12
  to
• 1:12
  find
• 1:13
  the
• 1:13
  truth
• 1:13
  in
• 1:13
  your
• 1:14
  data,
• 1:14
  join
• 1:14
  Graham
• 1:15
  as
• 1:15
  he
• 1:15
  discovers
• 1:16
  how
• 1:16
  data
• 1:16
  becomes
• 1:17
  more
• 1:17
  than
• 1:17
  just
• 1:18
  numbers.
• 1:18
  It
• 1:19
  becomes
• 1:19
  the
• 1:19
  spark
• 1:20
  that
• 1:20
  ignites
• 1:20
  real,
• 1:21
  meaningful
• 1:21
  change.
• 1:23
  Let's
• 1:23
  get
• 1:23
  started.
• 1:24
  Thanks
• 1:24
  for
• 1:24
  listening.
• 1:25
  Most
• 1:25
  AI
• 1:25
  initiatives
• 1:26
  fail
• 1:26
  before
• 1:27
  they
• 1:27
  even
• 1:27
  start.
• 1:28
  Not
• 1:28
  because
• 1:28
  the
• 1:28
  tech
• 1:29
  isn't
• 1:29
  ready,
• 1:29
  but
• 1:29
  because
• 1:29
  the
• 1:30
  organization
• 1:30
  isn't
• 1:31
  ready.
• 1:31
  Today's
• 1:32
  guest
• 1:32
  knows
• 1:33
  exactly
• 1:33
  why
• 1:33
  and
• 1:34
  how
• 1:34
  to
• 1:34
  fix
• 1:34
  it.
• 1:35
  Diya
• 1:35
  Adams
• 1:36
  is
• 1:36
  a
• 1:36
  force
• 1:36
  in
• 1:37
  the
• 1:37
  world
• 1:37
  of
• 1:37
  data
• 1:37
  and
• 1:37
  AI
• 1:38
  strategy.
• 1:38
  She's
• 1:39
  the
• 1:39
  best
• 1:39
  selling
• 1:39
  author
• 1:40
  of
• 1:40
  Winning
• 1:40
  with
• 1:40
  AI
• 1:41
  A
• 1:41
  Blueprint
• 1:41
  for
• 1:42
  Corporate
• 1:42
  Leaders
• 1:42
  and
• 1:42
  has
• 1:43
  helped
• 1:43
  steer
• 1:43
  high
• 1:43
  stakes
• 1:44
  data.
• 1:44
  Transformations
• 1:45
  at
• 1:45
  institutions
• 1:45
  like
• 1:46
  bank
• 1:46
  of
• 1:46
  America.
• 1:47
  Johnson
• 1:47
  and
• 1:47
  Johnson,
• 1:48
  and
• 1:48
  even
• 1:49
  the
• 1:49
  White
• 1:49
  House
• 1:49
  itself,
• 1:50
  where
• 1:50
  she
• 1:50
  served
• 1:51
  as
• 1:51
  enterprise
• 1:51
  data
• 1:52
  strategist.
• 1:53
  What
• 1:53
  sets
• 1:54
  Diya
• 1:54
  apart
• 1:54
  is
• 1:55
  her
• 1:55
  ability
• 1:55
  to
• 1:55
  translate
• 1:56
  deep
• 1:56
  technical
• 1:57
  complexity
• 1:57
  into
• 1:57
  business
• 1:58
  outcomes
• 1:58
  that
• 1:58
  actually
• 1:59
  land.
• 1:59
  She's
• 2:00
  a
• 2:00
  rare
• 2:00
  blend
• 2:01
  of
• 2:01
  strategist,
• 2:02
  storyteller.
• 2:02
  And
• 2:03
  system
• 2:03
  builder,
• 2:04
  shaped
• 2:04
  in
• 2:04
  part
• 2:04
  by
• 2:05
  a
• 2:05
  mentorship
• 2:05
  under
• 2:06
  General
• 2:06
  Colin
• 2:06
  Powell
• 2:07
  and.
• 2:07
  Her
• 2:07
  relentless
• 2:08
  focus
• 2:08
  on
• 2:08
  executive
• 2:09
  alignment.
• 2:09
  In
• 2:10
  this
• 2:10
  episode,
• 2:10
  we'll
• 2:11
  cover
• 2:12
  why
• 2:12
  most.
• 2:12
  Data
• 2:12
  transformations
• 2:13
  stall
• 2:13
  at
• 2:14
  the
• 2:14
  top,
• 2:14
  how
• 2:14
  to
• 2:15
  get
• 2:15
  real
• 2:15
  buy
• 2:15
  in
• 2:15
  for
• 2:16
  AI
• 2:16
  without
• 2:16
  just
• 2:17
  the
• 2:17
  buzzwords
• 2:18
  and
• 2:18
  what
• 2:18
  it
• 2:18
  actually
• 2:18
  takes
• 2:19
  to
• 2:19
  make
• 2:19
  impossible
• 2:19
  projects
• 2:20
  succeed.
• 2:21
  This
• 2:21
  isn't
• 2:22
  theory,
• 2:22
  this
• 2:22
  is
• 2:23
  what
• 2:23
  works
• 2:23
  inside
• 2:24
  some
• 2:24
  of
• 2:24
  the
• 2:24
  most
• 2:25
  complex
• 2:25
  institutions
• 2:26
  in
• 2:26
  the
• 2:26
  world.
• 2:27
  And
• 2:27
  we're
• 2:27
  lucky
• 2:27
  to
• 2:27
  have
• 2:28
  her
• 2:28
  here
• 2:28
  today.
• 2:28
  Let's
• 2:29
  get
• 2:29
  into
• 2:29
  it.
• 2:29
  Here's
• 2:30
  Diya
• 2:30
  Adams.
• 2:31
  Thank
• 2:31
  you
• 2:31
  for
• 2:31
  having
• 2:32
  me.
• 2:32
  Welcome,
• 2:32
  welcome,
• 2:33
  welcome.
• 2:33
  It's
• 2:34
  so
• 2:34
  great
• 2:34
  to
• 2:35
  have
• 2:35
  you
• 2:35
  and
• 2:35
  thanks
• 2:36
  for
• 2:36
  taking
• 2:37
  the
• 2:37
  time
• 2:37
  to
• 2:38
  come
• 2:38
  on
• 2:38
  today
• 2:38
  and
• 2:39
  what
• 2:39
  an
• 2:39
  incredible
• 2:40
  resume
• 2:40
  and
• 2:41
  set
• 2:41
  of
• 2:41
  experiences
• 2:42
  you've
• 2:42
  had.
• 2:42
  Like,
• 2:42
  I'm
• 2:42
  almost
• 2:43
  stuck
• 2:45
  knowing
• 2:45
  where
• 2:45
  to
• 2:45
  start,
• 2:46
  but
• 2:46
  the
• 2:47
  clear
• 2:47
  draw
• 2:47
  in
• 2:47
  there
• 2:47
  is
• 2:47
  that
• 2:48
  the
• 2:48
  amount
• 2:49
  of
• 2:49
  time
• 2:49
  you
• 2:49
  spent
• 2:50
  within
• 2:50
  the
• 2:50
  government
• 2:51
  or
• 2:51
  looking
• 2:51
  at
• 2:51
  data
• 2:51
  within
• 2:52
  the
• 2:52
  government
• 2:53
  and
• 2:53
  the
• 2:53
  infrastructure
• 2:54
  from
• 2:54
  the
• 2:54
  outside
• 2:54
  to
• 2:54
  me
• 2:55
  of
• 2:55
  government
• 2:55
  decision
• 2:55
  making
• 2:56
  is
• 2:56
  fascinating.
• 2:57
  And
• 2:57
  you've
• 2:57
  seen
• 2:57
  this
• 2:58
  strategy
• 2:58
  happen
• 2:59
  at
• 2:59
  the
• 2:59
  very
• 2:59
  highest
• 2:59
  levels
• 3:00
  of
• 3:01
  power.
• 3:01
  Now,
• 3:01
  most
• 3:02
  people
• 3:02
  think
• 3:02
  that
• 3:02
  the
• 3:02
  government
• 3:03
  moves
• 3:04
  slowly.
• 3:04
  That
• 3:05
  would
• 3:05
  be
• 3:06
  a
• 3:06
  fair
• 3:06
  assessment
• 3:07
  of
• 3:07
  general
• 3:07
  public,
• 3:07
  attenuate
• 3:09
  public
• 3:09
  opinion.
• 3:09
  But
• 3:10
  you
• 3:10
  had
• 3:10
  to
• 3:10
  make
• 3:10
  enterprise
• 3:11
  level
• 3:11
  data
• 3:11
  decisions
• 3:12
  that
• 3:12
  could
• 3:12
  impact
• 3:13
  millions
• 3:13
  of
• 3:13
  citizens,
• 3:14
  which
• 3:14
  one
• 3:14
  could
• 3:15
  argue
• 3:15
  is
• 3:16
  right.
• 3:16
  That
• 3:16
  takes
• 3:17
  a
• 3:17
  long
• 3:17
  time
• 3:18
  to
• 3:18
  do.
• 3:18
  So
• 3:18
  can
• 3:19
  you
• 3:19
  talk
• 3:19
  about
• 3:19
  the
• 3:20
  balance
• 3:20
  that
• 3:20
  comes
• 3:21
  when
• 3:21
  you're
• 3:21
  having
• 3:21
  to
• 3:22
  supply
• 3:22
  data
• 3:22
  that
• 3:23
  is
• 3:23
  going
• 3:23
  to
• 3:23
  be
• 3:23
  involved
• 3:24
  in
• 3:24
  critical
• 3:24
  decisions
• 3:25
  that
• 3:25
  have
• 3:25
  such
• 3:25
  wide
• 3:25
  ranging
• 3:26
  impact?
• 3:27
  Sure.
• 3:28
  Well,
• 3:28
  I'll
• 3:28
  start
• 3:28
  by
• 3:29
  saying
• 3:29
  the
• 3:29
  government
• 3:30
  does
• 3:30
  move
• 3:30
  slow.
• 3:31
  That
• 3:31
  is
• 3:31
  not
• 3:31
  just
• 3:32
  public
• 3:32
  perception,
• 3:33
  that
• 3:33
  is
• 3:34
  the
• 3:34
  reality.
• 3:35
  The
• 3:35
  government
• 3:35
  moves
• 3:36
  faster,
• 3:36
  very
• 3:37
  slow.
• 3:38
  And
• 3:38
  that's
• 3:39
  not
• 3:39
  always
• 3:39
  necessarily
• 3:40
  a
• 3:40
  bad
• 3:41
  thing.
• 3:42
  A
• 3:43
  part
• 3:43
  of
• 3:43
  why
• 3:43
  the
• 3:43
  government
• 3:44
  moves
• 3:44
  slow
• 3:45
  is
• 3:45
  because
• 3:45
  the
• 3:46
  government
• 3:46
  has
• 3:46
  to
• 3:47
  be
• 3:47
  careful.
• 3:47
  When
• 3:48
  the
• 3:48
  government
• 3:49
  makes
• 3:49
  mistakes,
• 3:51
  unlike
• 3:52
  in
• 3:52
  the
• 3:53
  private
• 3:53
  sector,
• 3:54
  it's
• 3:55
  not
• 3:55
  just
• 3:55
  a
• 3:56
  loss
• 3:56
  of
• 3:56
  money
• 3:57
  that
• 3:57
  occurs.
• 3:57
  It
• 3:57
  can
• 3:58
  be
• 3:58
  a
• 3:58
  loss
• 3:58
  of
• 3:58
  lives,
• 3:59
  it
• 3:59
  can
• 3:59
  be
• 4:00
  a
• 4:00
  loss
• 4:00
  of
• 4:01
  public
• 4:01
  trust.
• 4:03
  And
• 4:03
  it's
• 4:03
  really
• 4:03
  hard
• 4:05
  to
• 4:06
  gain
• 4:06
  some
• 4:06
  of
• 4:07
  the
• 4:07
  potential
• 4:07
  losses
• 4:08
  back.
• 4:08
  And
• 4:08
  some
• 4:09
  of
• 4:09
  those
• 4:09
  losses,
• 4:09
  like
• 4:10
  lives,
• 4:10
  obviously
• 4:11
  you
• 4:11
  can't
• 4:12
  gain
• 4:12
  back.
• 4:13
  So
• 4:13
  that's
• 4:13
  a
• 4:13
  part
• 4:13
  of
• 4:14
  why
• 4:14
  the
• 4:14
  government
• 4:14
  moves
• 4:15
  slow,
• 4:15
  because
• 4:16
  the
• 4:16
  government
• 4:16
  needs
• 4:17
  to
• 4:17
  be
• 4:17
  careful
• 4:18
  and
• 4:18
  thoughtful.
• 4:20
  And
• 4:20
  one
• 4:20
  of
• 4:20
  the
• 4:21
  ways
• 4:21
  that
• 4:21
  it
• 4:21
  does
• 4:21
  that
• 4:22
  is
• 4:22
  by
• 4:23
  soliciting
• 4:24
  feedback
• 4:25
  from
• 4:25
  a
• 4:25
  broad
• 4:26
  range
• 4:26
  of
• 4:27
  individuals.
• 4:27
  And
• 4:28
  it's
• 4:28
  the
• 4:28
  coordination
• 4:30
  that
• 4:30
  that
• 4:30
  requires
• 4:31
  that
• 4:32
  takes
• 4:34
  time.
• 4:35
  We
• 4:35
  see
• 4:35
  that,
• 4:36
  you
• 4:37
  know,
• 4:37
  just
• 4:37
  in
• 4:37
  general
• 4:38
  across
• 4:38
  the
• 4:38
  government,
• 4:38
  but
• 4:39
  it's
• 4:40
  also
• 4:40
  a
• 4:40
  feature
• 4:40
  of
• 4:41
  how
• 4:41
  data
• 4:41
  work
• 4:42
  is
• 4:42
  done.
• 4:43
  It's
• 4:43
  not
• 4:44
  going
• 4:44
  to
• 4:44
  be
• 4:44
  a
• 4:44
  situation
• 4:45
  where
• 4:45
  there's
• 4:46
  just
• 4:46
  one
• 4:46
  or
• 4:46
  two
• 4:46
  people
• 4:47
  that
• 4:47
  are
• 4:47
  making
• 4:48
  major
• 4:48
  data
• 4:49
  decisions.
• 4:50
  At
• 4:50
  a
• 4:50
  federal
• 4:50
  agency,
• 4:51
  for
• 4:51
  example,
• 4:52
  we
• 4:52
  do
• 4:53
  a
• 4:53
  lot
• 4:53
  of
• 4:53
  the
• 4:53
  work
• 4:54
  as
• 4:54
  a
• 4:54
  part
• 4:55
  of
• 4:55
  working
• 4:55
  groups
• 4:56
  where
• 4:57
  we're
• 4:58
  assembling
• 4:59
  a
• 4:59
  team
• 4:59
  of
• 4:59
  data
• 5:00
  experts
• 5:00
  from
• 5:01
  across
• 5:01
  a
• 5:01
  particular
• 5:02
  agency
• 5:03
  to
• 5:03
  provide
• 5:04
  their
• 5:05
  input
• 5:05
  on
• 5:05
  various
• 5:06
  data
• 5:07
  initiatives
• 5:08
  and
• 5:08
  governance.
• 5:09
  For
• 5:09
  the
• 5:09
  most
• 5:10
  part,
• 5:11
  I
• 5:11
  think
• 5:12
  it's
• 5:12
  a
• 5:12
  good
• 5:13
  thing
• 5:13
  that
• 5:13
  we,
• 5:13
  that
• 5:14
  we
• 5:14
  do
• 5:14
  things
• 5:14
  that
• 5:15
  way.
• 5:15
  Yeah,
• 5:15
  I
• 5:16
  agree.
• 5:16
  The
• 5:17
  balance
• 5:17
  between
• 5:17
  the
• 5:17
  speed
• 5:18
  of
• 5:18
  decision
• 5:18
  and
• 5:19
  the
• 5:19
  quality
• 5:19
  of
• 5:19
  decision
• 5:20
  is
• 5:21
  impacted,
• 5:21
  as
• 5:21
  you
• 5:21
  say,
• 5:22
  with
• 5:22
  what's
• 5:22
  at
• 5:22
  risk
• 5:23
  of
• 5:23
  getting
• 5:24
  that
• 5:24
  decision
• 5:24
  incorrect.
• 5:25
  How
• 5:25
  do
• 5:25
  you
• 5:25
  deal
• 5:25
  with
• 5:27
  the
• 5:27
  psychological
• 5:28
  pressure
• 5:28
  of
• 5:28
  That,
• 5:29
  I
• 5:29
  mean,
• 5:29
  I
• 5:29
  think
• 5:30
  in
• 5:30
  all
• 5:30
  the
• 5:30
  time
• 5:30
  I
• 5:30
  spent
• 5:31
  in
• 5:31
  the
• 5:31
  private
• 5:31
  sector,
• 5:32
  often,
• 5:32
  like
• 5:33
  when
• 5:33
  things
• 5:33
  would
• 5:33
  get
• 5:33
  a
• 5:33
  little
• 5:34
  tense
• 5:34
  and
• 5:34
  we'd
• 5:34
  feel
• 5:34
  under
• 5:34
  pressure,
• 5:35
  we'd
• 5:35
  say
• 5:35
  to
• 5:35
  like,
• 5:36
  okay,
• 5:36
  well,
• 5:36
  we're
• 5:36
  not
• 5:36
  saving
• 5:37
  lives
• 5:37
  here,
• 5:37
  or
• 5:37
  nobody's
• 5:38
  lives
• 5:38
  at
• 5:38
  stake
• 5:38
  here.
• 5:39
  And
• 5:39
  we
• 5:39
  would
• 5:39
  use
• 5:39
  that
• 5:39
  to
• 5:40
  kind.
• 5:40
  Of
• 5:40
  relieve
• 5:40
  the
• 5:40
  pressure
• 5:40
  and
• 5:41
  that,
• 5:41
  that's
• 5:42
  not
• 5:42
  always
• 5:42
  available
• 5:42
  to
• 5:42
  you.
• 5:43
  So,
• 5:43
  like,
• 5:43
  in
• 5:43
  the
• 5:43
  cases
• 5:43
  where
• 5:44
  it's
• 5:44
  not
• 5:44
  like,
• 5:44
  how
• 5:45
  do
• 5:45
  you
• 5:45
  cope
• 5:45
  with
• 5:45
  that?
• 5:46
  Me,
• 5:46
  on
• 5:46
  a
• 5:46
  personal
• 5:47
  level,
• 5:47
  my,
• 5:48
  my
• 5:48
  top
• 5:48
  coping
• 5:49
  mechanism
• 5:50
  is
• 5:50
  yoga,
• 5:51
  which
• 5:51
  I
• 5:51
  highly
• 5:51
  recommend
• 5:52
  for
• 5:52
  everyone.
• 5:53
  I
• 5:53
  do
• 5:53
  a
• 5:54
  lot
• 5:54
  of
• 5:54
  meditation.
• 5:55
  I
• 5:55
  take
• 5:56
  breaks
• 5:56
  in
• 5:56
  the
• 5:56
  workday.
• 5:57
  If,
• 5:57
  if
• 5:57
  something
• 5:58
  is
• 5:59
  a
• 5:59
  lot,
• 5:59
  then
• 5:59
  I,
• 6:00
  I
• 6:00
  breathe.
• 6:01
  I
• 6:01
  think
• 6:01
  it's
• 6:01
  important
• 6:02
  to
• 6:03
  be
• 6:03
  able
• 6:03
  to
• 6:04
  master
• 6:08
  work
• 6:08
  well
• 6:08
  in
• 6:08
  high
• 6:09
  stakes
• 6:10
  situations
• 6:11
  so
• 6:11
  that
• 6:11
  your
• 6:11
  thinking
• 6:11
  isn't
• 6:12
  impacted.
• 6:12
  You
• 6:13
  can
• 6:13
  still
• 6:13
  be
• 6:13
  clear.
• 6:16
  In
• 6:16
  my
• 6:16
  personal
• 6:16
  work,
• 6:17
  it's
• 6:17
  not
• 6:18
  the
• 6:18
  most
• 6:18
  high
• 6:18
  stakes
• 6:19
  environment.
• 6:19
  I
• 6:19
  mean,
• 6:19
  there
• 6:20
  are
• 6:20
  risk
• 6:20
  and
• 6:20
  there
• 6:21
  are
• 6:21
  bad
• 6:21
  outcomes
• 6:22
  that
• 6:22
  could
• 6:22
  occur
• 6:23
  that
• 6:23
  are
• 6:23
  serious,
• 6:25
  but
• 6:25
  it's
• 6:25
  usually
• 6:26
  not
• 6:26
  in
• 6:27
  a
• 6:27
  way
• 6:27
  where
• 6:27
  like,
• 6:28
  hey,
• 6:28
  this
• 6:28
  decision
• 6:29
  that's
• 6:29
  being
• 6:29
  made
• 6:29
  today
• 6:30
  is
• 6:30
  so
• 6:30
  super
• 6:30
  high
• 6:31
  stakes.
• 6:32
  You
• 6:32
  know,
• 6:32
  you
• 6:32
  can't
• 6:33
  fall
• 6:33
  apart.
• 6:33
  This
• 6:34
  is
• 6:34
  where
• 6:34
  a
• 6:34
  lot
• 6:34
  of
• 6:34
  the
• 6:35
  data
• 6:35
  work
• 6:35
  is.
• 6:35
  Work
• 6:36
  that's
• 6:36
  taking
• 6:36
  place
• 6:37
  over
• 6:37
  the
• 6:37
  course
• 6:37
  of
• 6:37
  years.
• 6:38
  We're
• 6:38
  working
• 6:39
  incrementally
• 6:40
  to
• 6:40
  achieve
• 6:41
  particular
• 6:42
  goals.
• 6:45
  There
• 6:45
  can
• 6:45
  be
• 6:46
  regular
• 6:47
  stress
• 6:48
  that's
• 6:48
  associated
• 6:48
  with
• 6:49
  that
• 6:50
  because
• 6:51
  sometimes
• 6:51
  we're
• 6:52
  asked
• 6:53
  to
• 6:53
  do
• 6:53
  big
• 6:53
  things.
• 6:54
  The
• 6:55
  moment
• 6:55
  we're
• 6:55
  in
• 6:55
  currently,
• 6:56
  for
• 6:56
  instance,
• 6:57
  is
• 6:57
  a
• 6:57
  very
• 6:57
  special
• 6:57
  moment
• 6:58
  for
• 6:58
  data
• 6:58
  people
• 6:59
  and
• 6:59
  the
• 6:59
  federal
• 6:59
  government
• 7:00
  because
• 7:01
  there's
• 7:01
  a
• 7:01
  very
• 7:01
  big
• 7:02
  push
• 7:03
  for
• 7:03
  AI
• 7:04
  implementation
• 7:05
  to
• 7:05
  speed
• 7:05
  up
• 7:05
  across
• 7:06
  the
• 7:07
  government.
• 7:07
  And
• 7:07
  that
• 7:08
  requires
• 7:08
  obviously
• 7:09
  very
• 7:09
  solid
• 7:10
  data
• 7:10
  management
• 7:10
  practices.
• 7:12
  You
• 7:12
  know
• 7:12
  it.
• 7:14
  Yeah,
• 7:14
  so.
• 7:14
  So
• 7:15
  there
• 7:15
  can
• 7:15
  be,
• 7:16
  I
• 7:16
  think
• 7:16
  we're
• 7:16
  like,
• 7:17
  we're
• 7:17
  in
• 7:17
  a
• 7:17
  space
• 7:17
  where
• 7:17
  there's
• 7:18
  more
• 7:18
  pressure
• 7:19
  than
• 7:19
  usual
• 7:19
  and
• 7:19
  more
• 7:20
  eyes
• 7:20
  than
• 7:20
  usual
• 7:21
  on
• 7:22
  the
• 7:22
  data
• 7:22
  landscape.
• 7:23
  And
• 7:23
  for
• 7:23
  me,
• 7:24
  again,
• 7:25
  you
• 7:25
  know,
• 7:26
  yoga
• 7:26
  is
• 7:26
  one.
• 7:27
  Another
• 7:28
  one
• 7:29
  is
• 7:29
  what
• 7:29
  I
• 7:30
  call
• 7:30
  data
• 7:30
  therapy.
• 7:31
  Data
• 7:31
  therapy
• 7:32
  is
• 7:32
  when
• 7:32
  data
• 7:33
  people
• 7:33
  get
• 7:33
  together
• 7:34
  and
• 7:34
  we
• 7:34
  talk
• 7:34
  about
• 7:35
  all
• 7:35
  our
• 7:35
  frustrations.
• 7:36
  And
• 7:37
  sometimes
• 7:38
  data
• 7:38
  work,
• 7:40
  it
• 7:40
  can
• 7:40
  occur
• 7:41
  in
• 7:41
  a
• 7:41
  situation
• 7:42
  where
• 7:42
  you
• 7:43
  feel
• 7:43
  isolated,
• 7:45
  but
• 7:45
  when
• 7:45
  you
• 7:45
  come
• 7:46
  together
• 7:46
  with
• 7:46
  other
• 7:46
  practitioners,
• 7:49
  that
• 7:49
  isolation
• 7:50
  goes
• 7:50
  away
• 7:50
  and
• 7:51
  you
• 7:51
  find
• 7:51
  out,
• 7:52
  hey,
• 7:52
  I'm
• 7:52
  not
• 7:52
  going
• 7:52
  crazy.
• 7:53
  Someone
• 7:53
  else
• 7:53
  is
• 7:54
  also
• 7:55
  having
• 7:55
  the
• 7:55
  same
• 7:56
  problems
• 7:56
  that
• 7:56
  I'm
• 7:56
  having.
• 7:57
  And
• 7:58
  when
• 7:58
  you're
• 7:58
  in
• 7:59
  really
• 7:59
  great
• 7:59
  groups,
• 8:00
  there'll
• 8:00
  be
• 8:00
  someone
• 8:01
  there
• 8:01
  who
• 8:01
  has
• 8:02
  overcome
• 8:03
  the
• 8:03
  particular
• 8:03
  problem
• 8:04
  and
• 8:04
  then
• 8:04
  they
• 8:04
  can
• 8:04
  share
• 8:04
  their
• 8:05
  lessons
• 8:05
  learned.
• 8:06
  So
• 8:06
  I
• 8:07
  think
• 8:07
  that
• 8:08
  things
• 8:08
  like
• 8:09
  this
• 8:09
  podcast,
• 8:09
  you
• 8:10
  know,
• 8:10
  podcasts
• 8:10
  are
• 8:10
  an
• 8:11
  example
• 8:12
  to
• 8:12
  me
• 8:12
  of
• 8:12
  data
• 8:13
  therapy,
• 8:14
  of
• 8:14
  I
• 8:15
  appreciate
• 8:15
  all
• 8:15
  the
• 8:15
  people
• 8:16
  out
• 8:16
  there,
• 8:16
  like
• 8:16
  yourself,
• 8:17
  that
• 8:17
  are
• 8:17
  becoming
• 8:18
  what
• 8:18
  I
• 8:18
  call
• 8:18
  data
• 8:18
  Community
• 8:19
  organizers.
• 8:20
  We
• 8:20
  really
• 8:20
  need
• 8:21
  that.
• 8:21
  As
• 8:21
  one
• 8:22
  person,
• 8:22
  I
• 8:23
  can't
• 8:23
  know
• 8:23
  everything.
• 8:25
  So
• 8:25
  it's
• 8:25
  great
• 8:25
  to
• 8:26
  have
• 8:27
  outlets
• 8:27
  where
• 8:28
  I
• 8:28
  can
• 8:28
  go
• 8:28
  to
• 8:29
  be
• 8:29
  around
• 8:29
  other
• 8:30
  data
• 8:30
  minds
• 8:31
  and
• 8:31
  find
• 8:32
  out
• 8:32
  how
• 8:32
  they're
• 8:32
  approaching
• 8:33
  things,
• 8:34
  where
• 8:34
  things
• 8:35
  went
• 8:35
  wrong
• 8:35
  and
• 8:35
  where
• 8:36
  things,
• 8:36
  things
• 8:36
  went
• 8:36
  well.
• 8:37
  And
• 8:37
  like,
• 8:37
  how
• 8:37
  can
• 8:37
  I
• 8:38
  adapt
• 8:38
  what
• 8:38
  I'm
• 8:38
  doing
• 8:39
  based
• 8:39
  upon
• 8:40
  the
• 8:40
  new
• 8:40
  information
• 8:40
  that
• 8:41
  I'm
• 8:41
  taking
• 8:41
  in?
• 8:41
  Yeah,
• 8:42
  absolutely.
• 8:42
  The
• 8:43
  power
• 8:43
  community
• 8:43
  is,
• 8:44
  is,
• 8:45
  is
• 8:46
  a
• 8:46
  strong
• 8:46
  one
• 8:47
  across
• 8:47
  many
• 8:47
  disciplines
• 8:48
  and
• 8:48
  data
• 8:49
  is
• 8:49
  no
• 8:49
  different.
• 8:49
  And
• 8:50
  I've,
• 8:50
  you
• 8:50
  know,
• 8:50
  I've,
• 8:51
  I've
• 8:51
  been,
• 8:51
  you
• 8:51
  know,
• 8:52
  particularly
• 8:52
  since
• 8:52
  starting
• 8:53
  my
• 8:53
  company
• 8:53
  a
• 8:53
  year
• 8:53
  ago,
• 8:53
  being
• 8:54
  involved
• 8:54
  in
• 8:54
  data
• 8:55
  across
• 8:55
  a
• 8:55
  whole
• 8:55
  number
• 8:56
  of
• 8:56
  new,
• 8:56
  new
• 8:57
  types
• 8:57
  of
• 8:57
  organization
• 8:57
  and
• 8:58
  industry
• 8:59
  and
• 8:59
  found
• 8:59
  more
• 8:59
  commonalities
• 9:00
  than
• 9:00
  I
• 9:00
  expected
• 9:01
  that
• 9:01
  sometimes
• 9:02
  you
• 9:02
  get
• 9:02
  those
• 9:02
  differences
• 9:03
  like
• 9:03
  we
• 9:03
  talked
• 9:03
  about
• 9:04
  the,
• 9:05
  you
• 9:05
  know,
• 9:05
  perhaps
• 9:05
  in
• 9:06
  the
• 9:06
  private
• 9:06
  sector
• 9:06
  there's
• 9:06
  more
• 9:06
  of
• 9:07
  an
• 9:07
  emphasis
• 9:07
  on
• 9:08
  speed
• 9:08
  and
• 9:09
  less
• 9:09
  of,
• 9:09
  and
• 9:10
  speed
• 9:10
  and
• 9:10
  outcome
• 9:11
  and
• 9:11
  less
• 9:11
  an
• 9:12
  emphasis
• 9:12
  on
• 9:13
  quality
• 9:13
  compared
• 9:14
  to
• 9:15
  government
• 9:15
  decisions.
• 9:17
  But,
• 9:18
  you
• 9:18
  know,
• 9:18
  those
• 9:19
  balances
• 9:19
  aside,
• 9:20
  the
• 9:20
  issues
• 9:20
  around
• 9:21
  data
• 9:21
  quality
• 9:22
  and
• 9:22
  people's
• 9:22
  expectations
• 9:23
  of
• 9:23
  data
• 9:23
  and
• 9:24
  dealing
• 9:24
  with
• 9:25
  stakeholders
• 9:26
  who
• 9:28
  make
• 9:28
  requests
• 9:28
  like,
• 9:29
  oh,
• 9:29
  just
• 9:29
  give
• 9:29
  me
• 9:29
  the
• 9:29
  data
• 9:29
  in
• 9:30
  a
• 9:30
  spreadsheet
• 9:30
  and
• 9:30
  I'll
• 9:30
  work
• 9:30
  out
• 9:31
  myself
• 9:31
  without,
• 9:31
  you
• 9:32
  know,
• 9:32
  not
• 9:32
  having
• 9:32
  the
• 9:32
  context
• 9:33
  or
• 9:33
  the
• 9:33
  metadata
• 9:34
  or
• 9:34
  knowing
• 9:34
  how
• 9:34
  to
• 9:34
  use
• 9:34
  it
• 9:35
  and
• 9:35
  not
• 9:35
  comprehending
• 9:36
  or
• 9:36
  the
• 9:36
  risks
• 9:37
  that
• 9:37
  might
• 9:37
  come
• 9:37
  along
• 9:37
  with
• 9:37
  that.
• 9:38
  Not
• 9:38
  to
• 9:38
  mention
• 9:38
  all
• 9:39
  the
• 9:39
  skill
• 9:39
  and.
• 9:39
  Knowledge
• 9:40
  that
• 9:40
  they're
• 9:40
  pushing
• 9:40
  to
• 9:40
  the
• 9:40
  side
• 9:41
  that's
• 9:41
  available
• 9:42
  from,
• 9:42
  you
• 9:42
  know,
• 9:43
  folks
• 9:44
  in
• 9:44
  the
• 9:44
  teams
• 9:45
  like
• 9:45
  you
• 9:45
  and
• 9:45
  I
• 9:45
  run
• 9:47
  associates.
• 9:48
  Some
• 9:48
  of
• 9:48
  the
• 9:48
  issues
• 9:48
  are
• 9:48
  very
• 9:49
  common
• 9:50
  and
• 9:51
  I
• 9:51
  love
• 9:51
  the
• 9:52
  yoga,
• 9:53
  meditation,
• 9:53
  breathing
• 9:54
  as
• 9:54
  a,
• 9:55
  just
• 9:55
  as
• 9:55
  a
• 9:55
  good
• 9:55
  life
• 9:55
  strategy
• 9:56
  as
• 9:56
  well,
• 9:56
  like
• 9:56
  data.
• 9:57
  It's
• 9:58
  a
• 9:58
  good
• 9:58
  life
• 9:58
  strategy.
• 9:59
  Yeah.
• 9:59
  I
• 10:00
  was
• 10:00
  going
• 10:00
  to
• 10:00
  say,
• 10:00
  circling
• 10:01
  back
• 10:01
  to
• 10:01
  what
• 10:01
  you
• 10:02
  were
• 10:02
  saying
• 10:02
  about
• 10:02
  the
• 10:03
  public
• 10:03
  and
• 10:04
  private
• 10:04
  differences.
• 10:05
  You
• 10:05
  know,
• 10:05
  I
• 10:05
  work
• 10:06
  across
• 10:06
  both
• 10:06
  spheres
• 10:07
  and
• 10:07
  there
• 10:08
  are
• 10:08
  differences,
• 10:09
  but
• 10:10
  I
• 10:11
  think
• 10:11
  that
• 10:12
  when
• 10:12
  it
• 10:12
  comes
• 10:13
  to
• 10:13
  the
• 10:13
  public
• 10:13
  work,
• 10:14
  I've
• 10:14
  always
• 10:15
  gained
• 10:15
  a
• 10:15
  lot
• 10:16
  by
• 10:17
  not
• 10:17
  just
• 10:17
  living
• 10:17
  in
• 10:18
  what
• 10:18
  I
• 10:18
  call
• 10:18
  the
• 10:18
  beltway
• 10:19
  bubble,
• 10:19
  which
• 10:19
  is
• 10:20
  just,
• 10:21
  you
• 10:21
  know,
• 10:21
  only
• 10:21
  talking
• 10:22
  to
• 10:22
  other
• 10:22
  government
• 10:23
  folks.
• 10:23
  I
• 10:23
  like
• 10:24
  to
• 10:24
  get
• 10:24
  outside
• 10:24
  of
• 10:24
  that
• 10:24
  bubble
• 10:25
  and
• 10:25
  learn
• 10:25
  about
• 10:26
  what's
• 10:27
  going
• 10:27
  on
• 10:27
  in
• 10:27
  the
• 10:27
  private
• 10:28
  sector.
• 10:28
  As
• 10:29
  we
• 10:29
  were
• 10:29
  talking
• 10:29
  about
• 10:30
  earlier,
• 10:30
  the
• 10:31
  government
• 10:31
  moves
• 10:31
  slow
• 10:33
  and
• 10:33
  because
• 10:33
  of
• 10:33
  that,
• 10:35
  by
• 10:35
  interacting
• 10:36
  with
• 10:36
  the
• 10:36
  private
• 10:36
  sector,
• 10:37
  I'm
• 10:37
  able
• 10:37
  to
• 10:37
  sort
• 10:38
  of
• 10:38
  see
• 10:38
  into
• 10:38
  the
• 10:38
  future.
• 10:39
  On
• 10:39
  the
• 10:39
  government
• 10:40
  side.
• 10:40
  We
• 10:41
  have
• 10:41
  to
• 10:41
  deal
• 10:41
  with
• 10:41
  lots
• 10:42
  of
• 10:42
  rules
• 10:42
  and
• 10:43
  regulations
• 10:43
  and
• 10:43
  that
• 10:44
  also
• 10:44
  contributes
• 10:44
  to
• 10:45
  why
• 10:45
  we
• 10:45
  move
• 10:45
  slow.
• 10:47
  A
• 10:47
  technology
• 10:47
  can
• 10:48
  be
• 10:48
  released
• 10:48
  into
• 10:49
  the
• 10:49
  private
• 10:49
  market,
• 10:50
  but
• 10:50
  due
• 10:50
  to
• 10:51
  existing
• 10:52
  regulations,
• 10:53
  we
• 10:53
  can't
• 10:53
  implement
• 10:54
  it
• 10:54
  right
• 10:54
  away
• 10:55
  on
• 10:55
  the
• 10:55
  public
• 10:56
  side.
• 10:56
  But
• 10:56
  I
• 10:56
  still
• 10:56
  want
• 10:57
  to
• 10:57
  know
• 10:57
  about
• 10:57
  what
• 10:57
  those
• 10:58
  things
• 10:58
  are
• 10:58
  how
• 10:58
  they're
• 10:59
  taking
• 10:59
  shape.
• 10:59
  And
• 11:00
  it's
• 11:00
  like
• 11:01
  the
• 11:01
  private
• 11:01
  sector
• 11:02
  oftentimes
• 11:03
  is
• 11:03
  a
• 11:03
  test
• 11:04
  bed
• 11:04
  for
• 11:05
  what's
• 11:05
  going
• 11:05
  to
• 11:05
  come
• 11:05
  down
• 11:06
  the
• 11:06
  line
• 11:07
  to
• 11:07
  the
• 11:07
  public
• 11:08
  sector.
• 11:09
  So
• 11:09
  they're
• 11:09
  not.
• 11:10
  I
• 11:10
  don't
• 11:11
  see
• 11:11
  them
• 11:11
  as
• 11:11
  unrelated.
• 11:13
  I
• 11:13
  think
• 11:13
  when
• 11:13
  we're
• 11:14
  doing
• 11:14
  things
• 11:14
  well,
• 11:15
  then
• 11:16
  they're
• 11:16
  very
• 11:16
  much
• 11:16
  so
• 11:17
  related
• 11:17
  and
• 11:17
  we
• 11:17
  should
• 11:18
  keep
• 11:18
  those
• 11:18
  communications
• 11:19
  going.
• 11:20
  I'm
• 11:20
  seeing
• 11:21
  an
• 11:21
  uptick
• 11:21
  in
• 11:22
  that
• 11:22
  cross
• 11:22
  collaboration
• 11:23
  right
• 11:23
  now
• 11:23
  due
• 11:24
  to
• 11:24
  the
• 11:24
  AI
• 11:24
  push,
• 11:24
  and
• 11:25
  I
• 11:25
  think
• 11:25
  that's
• 11:25
  a
• 11:25
  really
• 11:27
  positive
• 11:27
  thing.
• 11:28
  There's.
• 11:28
  There's
• 11:28
  been
• 11:28
  times
• 11:29
  where
• 11:29
  I've
• 11:29
  gone
• 11:29
  to
• 11:31
  conferences
• 11:31
  that
• 11:32
  primarily
• 11:32
  focus
• 11:33
  on
• 11:33
  the
• 11:33
  private
• 11:33
  sector,
• 11:34
  and
• 11:35
  I
• 11:35
  see
• 11:36
  all
• 11:36
  this
• 11:36
  cool
• 11:36
  stuff
• 11:37
  and
• 11:37
  I'm
• 11:37
  like,
• 11:37
  oh,
• 11:37
  man,
• 11:38
  we
• 11:38
  won't
• 11:38
  be
• 11:38
  doing
• 11:39
  that
• 11:39
  for
• 11:39
  10
• 11:39
  years.
• 11:41
  And
• 11:42
  there's
• 11:43
  less
• 11:43
  of
• 11:43
  that
• 11:43
  now.
• 11:43
  You
• 11:44
  know,
• 11:44
  now
• 11:44
  it's
• 11:44
  like,
• 11:45
  all
• 11:45
  right,
• 11:45
  next
• 11:46
  year
• 11:46
  we
• 11:46
  might,
• 11:47
  you
• 11:47
  know,
• 11:47
  we.
• 11:47
  Might
• 11:48
  be
• 11:48
  a
• 11:48
  little
• 11:49
  closer.
• 11:50
  It's
• 11:51
  a
• 11:51
  little
• 11:51
  closer.
• 11:51
  And
• 11:52
  there's
• 11:52
  a
• 11:52
  range,
• 11:52
  I'd
• 11:52
  say,
• 11:52
  within
• 11:52
  the
• 11:53
  private
• 11:53
  sector.
• 11:53
  Like,
• 11:53
  given
• 11:54
  most
• 11:54
  of
• 11:54
  my
• 11:54
  background
• 11:54
  was
• 11:55
  in
• 11:55
  a
• 11:55
  highly
• 11:55
  regulated
• 11:56
  financial
• 11:56
  services
• 11:56
  environment
• 11:57
  where
• 11:57
  obviously,
• 11:58
  you
• 11:58
  know,
• 11:58
  speed
• 11:59
  was
• 11:59
  important,
• 11:59
  but
• 12:00
  quality
• 12:00
  is
• 12:00
  super
• 12:01
  important.
• 12:01
  Right.
• 12:02
  It's
• 12:02
  not
• 12:02
  forgivable
• 12:03
  for
• 12:03
  people's
• 12:04
  bank
• 12:04
  balances
• 12:05
  or
• 12:05
  credit
• 12:05
  card
• 12:06
  balances
• 12:06
  to
• 12:06
  be
• 12:06
  off
• 12:06
  by
• 12:06
  a
• 12:07
  few
• 12:07
  cents
• 12:07
  here
• 12:07
  and
• 12:07
  there,
• 12:07
  and
• 12:08
  that's
• 12:08
  okay.
• 12:09
  I'm
• 12:09
  sure
• 12:10
  some
• 12:10
  of
• 12:10
  your
• 12:11
  government
• 12:12
  colleagues
• 12:12
  at
• 12:13
  the
• 12:13
  Fed
• 12:14
  and
• 12:14
  the
• 12:14
  OCC
• 12:14
  and
• 12:14
  the
• 12:15
  CFPB
• 12:15
  would
• 12:15
  have
• 12:15
  a
• 12:16
  thing
• 12:16
  or
• 12:16
  two
• 12:16
  to
• 12:16
  say
• 12:16
  about
• 12:17
  that
• 12:17
  if
• 12:17
  we
• 12:18
  sacrificed
• 12:18
  quality
• 12:19
  for
• 12:19
  speed
• 12:19
  in
• 12:19
  that
• 12:20
  particular
• 12:20
  paradigm.
• 12:22
  So
• 12:23
  you
• 12:23
  mentioned
• 12:23
  a
• 12:23
  couple
• 12:23
  of
• 12:23
  different
• 12:24
  coping
• 12:24
  strategies.
• 12:25
  I'd
• 12:25
  love
• 12:25
  to
• 12:26
  come
• 12:26
  back
• 12:26
  to
• 12:26
  this
• 12:26
  amazing
• 12:27
  piece
• 12:27
  of
• 12:27
  experience
• 12:27
  that
• 12:28
  you
• 12:28
  had.
• 12:29
  You
• 12:29
  mentioned
• 12:30
  being
• 12:31
  mentored
• 12:32
  by
• 12:32
  General
• 12:32
  Powell.
• 12:33
  For
• 12:33
  me
• 12:33
  at
• 12:34
  first,
• 12:34
  like
• 12:34
  military
• 12:34
  leadership
• 12:35
  thinking
• 12:36
  applied
• 12:36
  to
• 12:36
  data
• 12:37
  strategy
• 12:37
  seems
• 12:38
  like
• 12:38
  an
• 12:38
  unexpected
• 12:39
  combination
• 12:40
  that
• 12:40
  might
• 12:40
  pull
• 12:41
  out
• 12:41
  some
• 12:41
  really
• 12:41
  unexpected
• 12:42
  things.
• 12:43
  Are
• 12:43
  there
• 12:43
  any
• 12:43
  specific
• 12:44
  leadership
• 12:44
  lessons
• 12:44
  you.
• 12:44
  Can
• 12:45
  think
• 12:45
  of
• 12:45
  that
• 12:46
  you
• 12:46
  learned
• 12:46
  from
• 12:47
  General
• 12:47
  Powell
• 12:48
  that
• 12:48
  you
• 12:48
  applied
• 12:48
  to
• 12:48
  your
• 12:48
  work
• 12:49
  or
• 12:49
  you
• 12:49
  applied
• 12:49
  to
• 12:49
  the
• 12:49
  sphere
• 12:50
  of
• 12:50
  data
• 12:51
  that
• 12:51
  may
• 12:51
  have
• 12:51
  come
• 12:51
  from
• 12:52
  a
• 12:52
  more
• 12:52
  military
• 12:52
  background?
• 12:53
  Yeah,
• 12:54
  I
• 12:54
  actually
• 12:55
  apply
• 12:55
  those
• 12:56
  lessons
• 12:57
  all
• 12:57
  the
• 12:57
  time
• 12:58
  because
• 12:59
  I
• 12:59
  don't
• 12:59
  think
• 12:59
  of
• 12:59
  them
• 13:00
  as
• 13:00
  military
• 13:00
  lessons.
• 13:01
  I
• 13:01
  think
• 13:01
  of
• 13:01
  them
• 13:02
  as
• 13:02
  leadership
• 13:02
  lessons.
• 13:04
  And
• 13:04
  leadership
• 13:05
  is
• 13:05
  something
• 13:05
  that,
• 13:06
  you
• 13:06
  know,
• 13:06
  just
• 13:07
  crosses
• 13:07
  all
• 13:09
  domains,
• 13:10
  especially
• 13:11
  from
• 13:11
  us.
• 13:11
  A
• 13:11
  fantastic
• 13:12
  leader
• 13:12
  like
• 13:12
  General
• 13:13
  Powell
• 13:13
  as
• 13:13
  well,
• 13:13
  like
• 13:14
  I.
• 13:14
  Yeah,
• 13:14
  one
• 13:15
  of
• 13:15
  the
• 13:15
  best.
• 13:16
  Yeah,
• 13:16
  it
• 13:16
  was
• 13:17
  an
• 13:18
  amazing
• 13:19
  experience
• 13:20
  that
• 13:20
  I
• 13:20
  was
• 13:22
  able
• 13:22
  to
• 13:23
  do
• 13:23
  that.
• 13:23
  And
• 13:23
  I'd
• 13:23
  say
• 13:24
  one
• 13:24
  of
• 13:24
  the
• 13:24
  top
• 13:25
  things
• 13:27
  is
• 13:28
  how
• 13:28
  to
• 13:28
  work
• 13:28
  well
• 13:28
  with
• 13:29
  others.
• 13:29
  Powell
• 13:30
  wasn't
• 13:30
  just
• 13:30
  a
• 13:31
  military
• 13:31
  leader.
• 13:31
  He
• 13:32
  also
• 13:32
  was
• 13:32
  former
• 13:32
  Secretary
• 13:33
  of
• 13:33
  State.
• 13:34
  And
• 13:35
  I
• 13:35
  use
• 13:35
  a
• 13:35
  lot
• 13:36
  of
• 13:36
  those
• 13:36
  diplomacy
• 13:37
  skills
• 13:37
  in
• 13:37
  my
• 13:37
  data
• 13:38
  work,
• 13:38
  particularly
• 13:39
  when
• 13:39
  you
• 13:39
  have
• 13:39
  to
• 13:39
  come
• 13:40
  in
• 13:41
  to
• 13:42
  new
• 13:42
  environments.
• 13:44
  There
• 13:44
  can
• 13:44
  be
• 13:44
  a
• 13:44
  lot
• 13:45
  of
• 13:45
  politics
• 13:45
  that's
• 13:46
  associated
• 13:46
  with
• 13:47
  that.
• 13:47
  I'm
• 13:47
  working
• 13:48
  as
• 13:48
  a
• 13:48
  part
• 13:48
  of
• 13:48
  efforts
• 13:49
  that
• 13:49
  are
• 13:49
  very
• 13:50
  transformative.
• 13:52
  People
• 13:52
  have
• 13:52
  been
• 13:53
  doing
• 13:53
  data
• 13:53
  work
• 13:54
  one
• 13:54
  way,
• 13:54
  and
• 13:54
  then
• 13:54
  I'm
• 13:55
  coming
• 13:55
  in
• 13:55
  and
• 13:55
  making
• 13:55
  recommendations
• 13:56
  for
• 13:57
  how
• 13:57
  we
• 13:58
  can
• 13:58
  do
• 13:58
  it
• 13:58
  differently
• 13:58
  or
• 14:00
  how
• 14:00
  we're
• 14:00
  going
• 14:00
  to
• 14:00
  organize
• 14:02
  data
• 14:03
  work
• 14:03
  differently.
• 14:04
  And
• 14:04
  there
• 14:04
  can
• 14:05
  be
• 14:05
  a
• 14:05
  lot
• 14:05
  of
• 14:05
  resistance
• 14:06
  when
• 14:06
  you're
• 14:06
  doing
• 14:06
  that
• 14:07
  type
• 14:07
  of
• 14:07
  work,
• 14:08
  the
• 14:08
  first
• 14:09
  thing
• 14:09
  that
• 14:09
  you
• 14:09
  need
• 14:10
  to
• 14:10
  do
• 14:10
  is
• 14:10
  you
• 14:10
  need
• 14:10
  to
• 14:11
  come
• 14:11
  in
• 14:11
  and
• 14:11
  understand
• 14:11
  the
• 14:12
  current
• 14:12
  data
• 14:12
  landscape,
• 14:13
  which
• 14:13
  means
• 14:14
  you
• 14:14
  have
• 14:14
  to
• 14:14
  get
• 14:15
  people
• 14:15
  to
• 14:15
  talk
• 14:15
  to
• 14:16
  you,
• 14:17
  tell
• 14:18
  you
• 14:18
  about
• 14:18
  what
• 14:18
  they've
• 14:19
  been
• 14:19
  doing,
• 14:19
  and
• 14:19
  share
• 14:19
  their
• 14:20
  data
• 14:20
  with
• 14:20
  you.
• 14:20
  And
• 14:20
  people
• 14:21
  can
• 14:21
  be
• 14:21
  very
• 14:21
  possessive
• 14:22
  when
• 14:22
  it
• 14:22
  comes
• 14:23
  to
• 14:23
  stuff
• 14:23
  like
• 14:23
  that.
• 14:24
  I've
• 14:24
  seen
• 14:24
  that,
• 14:25
  yeah,
• 14:25
  for
• 14:26
  a
• 14:26
  variety
• 14:26
  of
• 14:27
  reasons.
• 14:28
  It
• 14:28
  can
• 14:28
  be
• 14:29
  really
• 14:29
  hard
• 14:30
  to
• 14:30
  pry
• 14:31
  out
• 14:31
  of
• 14:31
  people
• 14:31
  what
• 14:31
  you
• 14:32
  need
• 14:32
  to
• 14:32
  pry
• 14:32
  out
• 14:32
  of
• 14:32
  them
• 14:33
  to
• 14:33
  document
• 14:34
  what's
• 14:35
  going
• 14:35
  on.
• 14:36
  So,
• 14:36
  yeah,
• 14:36
  I
• 14:36
  use
• 14:37
  those
• 14:40
  lessons
• 14:40
  in
• 14:41
  how
• 14:41
  to
• 14:42
  work
• 14:43
  well
• 14:43
  with
• 14:43
  others.
• 14:45
  One
• 14:46
  of
• 14:46
  the
• 14:46
  things,
• 14:47
  first
• 14:47
  and
• 14:47
  foremost
• 14:48
  is
• 14:48
  to
• 14:48
  listen.
• 14:50
  My
• 14:51
  first
• 14:52
  interaction
• 14:53
  with
• 14:53
  Powell,
• 14:55
  I
• 14:55
  was
• 14:55
  working
• 14:55
  for
• 14:57
  a
• 14:57
  company,
• 14:58
  and
• 14:58
  everyone
• 14:58
  was
• 14:58
  very
• 14:59
  excited
• 14:59
  that
• 14:59
  he
• 14:59
  was
• 15:00
  going
• 15:00
  to
• 15:00
  be
• 15:00
  coming
• 15:00
  in.
• 15:01
  And
• 15:01
  we
• 15:02
  got
• 15:02
  explicit
• 15:02
  instructions.
• 15:04
  Everybody
• 15:04
  shut
• 15:04
  up.
• 15:05
  Nobody
• 15:05
  talk.
• 15:05
  The
• 15:06
  boss
• 15:06
  will
• 15:06
  talk,
• 15:06
  and
• 15:07
  everyone
• 15:07
  will
• 15:07
  sit
• 15:07
  around
• 15:08
  and
• 15:08
  listen
• 15:08
  and,
• 15:09
  you
• 15:09
  know,
• 15:09
  be
• 15:09
  on
• 15:10
  your
• 15:10
  best
• 15:10
  behavior.
• 15:11
  And
• 15:11
  I
• 15:11
  said,
• 15:11
  oh,
• 15:11
  that's
• 15:12
  easy.
• 15:12
  Got
• 15:12
  it.
• 15:13
  I
• 15:13
  was,
• 15:13
  I
• 15:13
  think,
• 15:13
  like
• 15:14
  25
• 15:14
  at
• 15:14
  the
• 15:15
  time,
• 15:15
  very
• 15:15
  young
• 15:15
  in
• 15:15
  my
• 15:16
  career.
• 15:17
  And
• 15:18
  when
• 15:19
  he
• 15:19
  sat
• 15:19
  down
• 15:19
  at
• 15:19
  the
• 15:20
  conference
• 15:20
  table,
• 15:21
  one
• 15:22
  of
• 15:22
  the
• 15:22
  first
• 15:22
  things
• 15:22
  he
• 15:22
  said
• 15:23
  is,
• 15:23
  you
• 15:23
  tell
• 15:24
  me
• 15:24
  what
• 15:24
  you
• 15:24
  think
• 15:24
  about
• 15:25
  this.
• 15:25
  And
• 15:25
  I
• 15:25
  thought,
• 15:25
  oh,
• 15:26
  my
• 15:26
  God.
• 15:26
  The
• 15:26
  instructions
• 15:27
  were,
• 15:27
  sit
• 15:27
  down
• 15:28
  and
• 15:28
  don't
• 15:28
  say
• 15:28
  anything.
• 15:29
  Why
• 15:29
  is
• 15:29
  he
• 15:29
  asking
• 15:30
  me?
• 15:30
  I'm
• 15:30
  25,
• 15:31
  I
• 15:31
  don't
• 15:31
  know
• 15:32
  anything.
• 15:33
  And
• 15:33
  I
• 15:33
  was
• 15:34
  on
• 15:34
  the
• 15:34
  spot,
• 15:34
  and
• 15:34
  I
• 15:35
  thought,
• 15:35
  well,
• 15:35
  I
• 15:35
  can't
• 15:35
  disobey
• 15:36
  in
• 15:36
  order.
• 15:36
  I've
• 15:37
  got
• 15:37
  to
• 15:37
  talk,
• 15:37
  even
• 15:38
  though
• 15:38
  I've
• 15:38
  been
• 15:38
  instructed
• 15:39
  not
• 15:39
  to.
• 15:39
  Of
• 15:39
  course.
• 15:40
  Yeah.
• 15:40
  So
• 15:40
  I
• 15:41
  gave
• 15:41
  my
• 15:42
  perspective
• 15:42
  on
• 15:43
  the
• 15:43
  particular
• 15:44
  issues.
• 15:45
  And
• 15:46
  one
• 15:46
  of
• 15:46
  the
• 15:47
  things
• 15:47
  that
• 15:47
  he
• 15:48
  understood,
• 15:49
  which
• 15:49
  really
• 15:49
  helps
• 15:50
  in
• 15:50
  government
• 15:50
  work
• 15:50
  and
• 15:50
  I
• 15:51
  think
• 15:51
  it
• 15:51
  helps
• 15:51
  in
• 15:51
  corporate
• 15:52
  work,
• 15:52
  too,
• 15:52
  is
• 15:53
  that
• 15:53
  it
• 15:53
  takes
• 15:53
  time
• 15:54
  for
• 15:54
  information
• 15:54
  to
• 15:55
  travel
• 15:56
  to
• 15:57
  the
• 15:57
  top
• 15:57
  of
• 15:57
  an
• 15:58
  organization.
• 15:59
  So
• 15:59
  people
• 15:59
  at
• 15:59
  the
• 15:59
  bottom,
• 16:00
  they
• 16:00
  know
• 16:01
  what's
• 16:01
  going
• 16:02
  on
• 16:02
  before
• 16:02
  the
• 16:03
  top
• 16:03
  knows
• 16:03
  what's
• 16:04
  going
• 16:04
  on
• 16:04
  a
• 16:04
  lot
• 16:04
  of
• 16:04
  times.
• 16:05
  So
• 16:05
  if
• 16:05
  you
• 16:05
  want
• 16:05
  to
• 16:05
  cut
• 16:06
  through
• 16:06
  and
• 16:06
  you
• 16:06
  don't
• 16:07
  have
• 16:07
  a
• 16:07
  lot
• 16:07
  of
• 16:07
  time
• 16:07
  and
• 16:07
  you
• 16:07
  need
• 16:08
  to
• 16:08
  know
• 16:08
  what's
• 16:08
  going
• 16:08
  on
• 16:08
  here,
• 16:09
  you
• 16:09
  go
• 16:09
  talk
• 16:09
  to
• 16:09
  the
• 16:10
  intern
• 16:10
  and
• 16:10
  they
• 16:10
  can
• 16:10
  tell
• 16:10
  you
• 16:11
  some
• 16:11
  stuff.
• 16:12
  And
• 16:12
  so
• 16:13
  that's
• 16:13
  also
• 16:13
  something
• 16:13
  that
• 16:13
  I
• 16:14
  use
• 16:14
  in
• 16:14
  terms
• 16:14
  of
• 16:15
  working
• 16:15
  well
• 16:16
  with
• 16:16
  others
• 16:16
  when
• 16:17
  I'm
• 16:17
  in
• 16:17
  data
• 16:17
  environments
• 16:18
  is
• 16:18
  like,
• 16:19
  I
• 16:19
  believe
• 16:19
  that
• 16:20
  everybody
• 16:20
  brings
• 16:20
  a
• 16:20
  voice
• 16:21
  to
• 16:21
  the
• 16:21
  table.
• 16:21
  Everybody
• 16:22
  has
• 16:22
  something
• 16:22
  to
• 16:22
  say.
• 16:23
  Everyone
• 16:23
  is
• 16:23
  a
• 16:24
  piece
• 16:24
  of
• 16:24
  the.
• 16:25
  Of
• 16:25
  the
• 16:25
  data
• 16:25
  landscape
• 16:26
  puzzle.
• 16:27
  So
• 16:28
  the
• 16:28
  first
• 16:29
  thing
• 16:29
  I
• 16:29
  do
• 16:29
  is
• 16:29
  I
• 16:29
  come
• 16:30
  in
• 16:30
  and
• 16:30
  I
• 16:30
  listen,
• 16:31
  I
• 16:31
  say,
• 16:31
  talk
• 16:31
  to
• 16:31
  me.
• 16:32
  What
• 16:32
  are
• 16:32
  your
• 16:32
  problems?
• 16:32
  What
• 16:32
  do
• 16:33
  you
• 16:33
  not
• 16:33
  like
• 16:33
  about
• 16:34
  what
• 16:34
  are
• 16:34
  we
• 16:34
  not
• 16:34
  doing
• 16:34
  well
• 16:35
  here?
• 16:36
  And
• 16:36
  it
• 16:36
  gives
• 16:37
  people
• 16:37
  an
• 16:37
  opportunity
• 16:38
  to
• 16:38
  share
• 16:38
  their
• 16:38
  frustrations.
• 16:39
  Who
• 16:41
  wouldn't
• 16:42
  typically
• 16:42
  have
• 16:43
  an
• 16:43
  outlet
• 16:43
  for
• 16:43
  that?
• 16:44
  They
• 16:44
  just,
• 16:45
  you
• 16:45
  know,
• 16:45
  they're
• 16:45
  dealing
• 16:46
  with
• 16:46
  it.
• 16:46
  They're
• 16:46
  like,
• 16:46
  you
• 16:46
  know,
• 16:47
  this
• 16:47
  is
• 16:47
  the
• 16:47
  way
• 16:47
  it
• 16:47
  is,
• 16:48
  it
• 16:48
  sucks.
• 16:48
  And,
• 16:49
  yeah,
• 16:49
  this
• 16:49
  is
• 16:49
  just
• 16:49
  my
• 16:49
  job.
• 16:50
  I
• 16:50
  have
• 16:50
  to
• 16:50
  get
• 16:50
  on
• 16:50
  with
• 16:50
  it.
• 16:51
  Yeah.
• 16:52
  And
• 16:52
  so
• 16:52
  once
• 16:52
  they
• 16:52
  understand
• 16:53
  that,
• 16:53
  you
• 16:54
  know,
• 16:54
  I'm
• 16:54
  not
• 16:54
  here
• 16:55
  to.
• 16:56
  I'm
• 16:57
  here
• 16:57
  to
• 16:57
  help.
• 16:57
  I'm
• 16:57
  here
• 16:58
  to
• 16:58
  make
• 16:59
  the
• 16:59
  system
• 17:00
  better.
• 17:01
  And
• 17:01
  one
• 17:02
  of
• 17:02
  the
• 17:02
  ways
• 17:02
  that
• 17:02
  I
• 17:02
  can
• 17:02
  help
• 17:03
  make
• 17:03
  the
• 17:03
  system
• 17:03
  better
• 17:03
  is
• 17:04
  first
• 17:04
  and
• 17:04
  foremost
• 17:04
  to
• 17:05
  understand,
• 17:05
  where
• 17:05
  is
• 17:05
  it
• 17:06
  broken?
• 17:06
  How
• 17:06
  is
• 17:06
  it
• 17:07
  not
• 17:07
  working?
• 17:07
  Because
• 17:08
  data
• 17:08
  has
• 17:09
  to
• 17:09
  work
• 17:09
  for
• 17:09
  everyone,
• 17:10
  not
• 17:11
  just
• 17:11
  a
• 17:11
  select
• 17:12
  group
• 17:12
  of
• 17:12
  people.
• 17:13
  And
• 17:14
  how
• 17:15
  it
• 17:15
  works
• 17:15
  for
• 17:15
  everyone
• 17:16
  depends
• 17:16
  upon
• 17:17
  what
• 17:17
  their
• 17:17
  particular
• 17:18
  position
• 17:18
  in
• 17:18
  the
• 17:19
  organization
• 17:19
  is,
• 17:20
  what
• 17:20
  they
• 17:20
  needed
• 17:20
  to
• 17:20
  do.
• 17:21
  So
• 17:21
  I
• 17:21
  need
• 17:21
  them
• 17:21
  to
• 17:22
  feel
• 17:22
  comfortable
• 17:23
  speaking
• 17:23
  with
• 17:24
  me
• 17:24
  about
• 17:25
  what
• 17:25
  do
• 17:25
  you
• 17:25
  need
• 17:26
  data
• 17:27
  to
• 17:27
  do
• 17:27
  for
• 17:27
  you?
• 17:28
  How
• 17:28
  can
• 17:28
  I
• 17:29
  make
• 17:29
  your
• 17:30
  job,
• 17:32
  you
• 17:32
  know,
• 17:32
  easier?
• 17:33
  So,
• 17:34
  yeah,
• 17:34
  one
• 17:34
  of
• 17:34
  those
• 17:34
  lessons
• 17:35
  is
• 17:35
  just
• 17:36
  listening,
• 17:37
  encouraging
• 17:38
  people
• 17:38
  to
• 17:38
  come
• 17:39
  to
• 17:39
  you,
• 17:39
  having
• 17:39
  an
• 17:39
  open
• 17:40
  door,
• 17:40
  not
• 17:41
  just
• 17:41
  talking
• 17:41
  to
• 17:42
  people
• 17:42
  who
• 17:42
  are
• 17:42
  high
• 17:43
  up
• 17:43
  on
• 17:43
  the
• 17:43
  food
• 17:43
  chain,
• 17:44
  but
• 17:44
  really
• 17:44
  getting
• 17:45
  input
• 17:46
  from
• 17:46
  everyone.
• 17:48
  I
• 17:48
  was
• 17:48
  just
• 17:48
  going
• 17:48
  to
• 17:49
  admire,
• 17:49
  like,
• 17:49
  what
• 17:50
  better
• 17:50
  person
• 17:50
  to
• 17:51
  take
• 17:52
  diplomacy
• 17:53
  lessons
• 17:53
  from
• 17:53
  than
• 17:54
  a
• 17:54
  former
• 17:54
  Secretary
• 17:54
  of
• 17:54
  State,
• 17:55
  Right.
• 17:56
  Yeah.
• 17:59
  A
• 17:59
  pretty
• 17:59
  critical
• 18:00
  skill
• 18:00
  in
• 18:00
  there.
• 18:00
  So
• 18:02
  amazing
• 18:03
  exposure
• 18:03
  to
• 18:03
  that.
• 18:03
  And
• 18:05
  you
• 18:05
  mentioned
• 18:05
  information
• 18:06
  traveling
• 18:06
  slowly
• 18:07
  up
• 18:07
  the
• 18:07
  organization.
• 18:08
  It's
• 18:09
  something
• 18:09
  else
• 18:09
  to,
• 18:09
  in
• 18:09
  my
• 18:09
  experience,
• 18:10
  is
• 18:10
  that
• 18:10
  information
• 18:10
  travels
• 18:11
  slowly
• 18:11
  down
• 18:11
  the
• 18:11
  organization
• 18:12
  as
• 18:12
  well,
• 18:13
  unless
• 18:13
  it's
• 18:15
  a
• 18:16
  very
• 18:16
  big
• 18:16
  pattern
• 18:16
  interrupt.
• 18:17
  A
• 18:18
  former
• 18:18
  colleague
• 18:19
  of
• 18:19
  mine
• 18:19
  used
• 18:19
  to
• 18:20
  say
• 18:20
  to
• 18:20
  me,
• 18:20
  from
• 18:21
  a
• 18:21
  leadership
• 18:21
  perspective,
• 18:21
  you
• 18:22
  have
• 18:22
  to
• 18:22
  tell
• 18:22
  people
• 18:23
  something
• 18:23
  seven
• 18:23
  times
• 18:24
  before
• 18:24
  you
• 18:24
  can
• 18:24
  be
• 18:25
  sure
• 18:25
  that
• 18:25
  they've
• 18:25
  actually
• 18:25
  heard
• 18:26
  you.
• 18:27
  So,
• 18:27
  yeah,
• 18:28
  information
• 18:28
  travels
• 18:29
  slowly
• 18:29
  in
• 18:29
  both
• 18:29
  directions.
• 18:30
  And
• 18:30
  then
• 18:30
  the
• 18:30
  other
• 18:31
  example,
• 18:31
  I
• 18:31
  think,
• 18:31
  I'm
• 18:32
  sure
• 18:32
  every
• 18:32
  person
• 18:32
  who's
• 18:32
  been
• 18:32
  a
• 18:33
  junior
• 18:33
  data
• 18:33
  person
• 18:33
  at
• 18:34
  some
• 18:34
  point
• 18:34
  in
• 18:34
  their
• 18:34
  career,
• 18:35
  certainly
• 18:35
  including
• 18:36
  me,
• 18:36
  has
• 18:36
  had
• 18:36
  the
• 18:36
  situation
• 18:37
  of,
• 18:37
  like,
• 18:37
  you've
• 18:37
  done
• 18:38
  your
• 18:38
  analysis,
• 18:38
  you
• 18:38
  pulled
• 18:39
  your
• 18:39
  insight
• 18:39
  out,
• 18:40
  and
• 18:40
  you
• 18:40
  know
• 18:40
  that
• 18:40
  the
• 18:41
  story
• 18:41
  that
• 18:41
  you've
• 18:41
  got
• 18:41
  is
• 18:42
  not
• 18:42
  the
• 18:42
  story
• 18:42
  that
• 18:43
  is
• 18:44
  wanted.
• 18:45
  Right.
• 18:46
  Which
• 18:47
  is
• 18:47
  the
• 18:47
  other
• 18:47
  important
• 18:47
  thing
• 18:48
  of
• 18:48
  that.
• 18:48
  So,
• 18:48
  like,
• 18:49
  as.
• 18:49
  As
• 18:49
  General
• 18:50
  Powell
• 18:52
  illustrated
• 18:52
  and
• 18:52
  demonstrated
• 18:53
  as
• 18:53
  a
• 18:53
  role
• 18:53
  model
• 18:54
  so
• 18:54
  well,
• 18:54
  is
• 18:55
  if
• 18:55
  you
• 18:56
  open
• 18:56
  that
• 18:56
  channel
• 18:56
  of
• 18:57
  communication
• 18:57
  to
• 18:57
  the
• 18:58
  lower
• 18:58
  levels
• 18:58
  of
• 18:58
  the
• 18:58
  organization,
• 18:59
  you
• 18:59
  have
• 18:59
  more
• 18:59
  chance
• 19:00
  of
• 19:00
  Finding
• 19:00
  that
• 19:01
  information
• 19:01
  out
• 19:01
  more
• 19:01
  quickly,
• 19:02
  because
• 19:02
  as
• 19:03
  you
• 19:03
  and
• 19:03
  I
• 19:03
  know
• 19:04
  from
• 19:04
  the
• 19:04
  leader's
• 19:05
  position,
• 19:06
  any
• 19:06
  thoughts
• 19:07
  of,
• 19:07
  like,
• 19:07
  oh,
• 19:07
  no,
• 19:08
  I
• 19:08
  don't
• 19:08
  want
• 19:08
  to
• 19:08
  hear
• 19:08
  a
• 19:08
  message
• 19:09
  contrary
• 19:09
  to
• 19:09
  what
• 19:09
  I
• 19:09
  believe
• 19:10
  are
• 19:10
  actually
• 19:10
  wrong.
• 19:10
  Because
• 19:11
  the
• 19:12
  sooner
• 19:12
  you
• 19:12
  know
• 19:12
  that
• 19:12
  information,
• 19:12
  the
• 19:13
  more.
• 19:13
  The
• 19:13
  quicker
• 19:13
  you
• 19:13
  can
• 19:13
  act
• 19:14
  on
• 19:14
  it.
• 19:14
  Right.
• 19:15
  And
• 19:15
  lead
• 19:15
  through
• 19:16
  it.
• 19:16
  So
• 19:17
  it
• 19:17
  also
• 19:18
  opens
• 19:18
  that
• 19:18
  channel.
• 19:19
  So
• 19:19
  I
• 19:19
  think
• 19:19
  it
• 19:19
  was
• 19:19
  great
• 19:20
  guidance
• 19:20
  for.
• 19:21
  For.
• 19:22
  For
• 19:22
  that
• 19:22
  reason
• 19:22
  as
• 19:23
  well.
• 19:23
  You
• 19:23
  were
• 19:23
  saying
• 19:23
  some
• 19:24
  interesting
• 19:24
  stuff
• 19:26
  that
• 19:27
  it's
• 19:27
  making
• 19:27
  me
• 19:27
  realize
• 19:28
  too,
• 19:30
  sort
• 19:30
  of
• 19:30
  what
• 19:31
  we
• 19:31
  were
• 19:31
  talking
• 19:31
  about
• 19:31
  earlier,
• 19:32
  the
• 19:32
  difference
• 19:32
  between
• 19:33
  public
• 19:33
  and
• 19:33
  private
• 19:34
  sector.
• 19:34
  Because,
• 19:36
  you
• 19:36
  know,
• 19:36
  in
• 19:37
  Powell's
• 19:37
  work,
• 19:38
  if
• 19:38
  you're
• 19:38
  a
• 19:38
  poor
• 19:39
  leader,
• 19:39
  people
• 19:39
  die.
• 19:41
  So
• 19:41
  you
• 19:41
  can't
• 19:41
  afford
• 19:42
  to
• 19:42
  be
• 19:42
  a
• 19:42
  poor
• 19:42
  leader.
• 19:43
  You
• 19:43
  know,
• 19:44
  you
• 19:44
  just.
• 19:44
  There
• 19:44
  isn't.
• 19:45
  There
• 19:45
  isn't
• 19:46
  space
• 19:46
  for
• 19:46
  that.
• 19:47
  So,
• 19:47
  yeah,
• 19:47
  that.
• 19:48
  Getting
• 19:48
  that
• 19:49
  information,
• 19:50
  you
• 19:50
  don't
• 19:51
  have
• 19:51
  time
• 19:51
  for,
• 19:51
  like,
• 19:51
  ego
• 19:52
  issues
• 19:52
  of,
• 19:52
  like,
• 19:53
  they're
• 19:53
  telling
• 19:53
  me
• 19:53
  something
• 19:54
  I
• 19:54
  don't
• 19:54
  want
• 19:54
  to
• 19:54
  hear.
• 19:54
  Because
• 19:54
  you
• 19:55
  do
• 19:55
  want
• 19:55
  to
• 19:55
  hear
• 19:55
  it.
• 19:55
  Because
• 19:55
  if
• 19:55
  something's
• 19:56
  broken,
• 19:56
  like,
• 19:57
  you
• 19:57
  need
• 19:57
  to
• 19:57
  fix
• 19:58
  it.
• 19:59
  Yeah.
• 19:59
  Right
• 19:59
  away.
• 20:01
  Yeah.
• 20:01
  One
• 20:01
  of.
• 20:02
  One
• 20:02
  of
• 20:02
  his
• 20:03
  things
• 20:03
  was
• 20:03
  that,
• 20:04
  you
• 20:04
  know,
• 20:04
  a
• 20:04
  sign
• 20:04
  of
• 20:05
  a
• 20:05
  good
• 20:05
  leader
• 20:05
  is
• 20:05
  someone
• 20:06
  who
• 20:07
  everyone
• 20:07
  feels
• 20:07
  comfortable
• 20:08
  bringing
• 20:08
  their
• 20:08
  problems
• 20:09
  to.
• 20:09
  So
• 20:10
  if
• 20:10
  people
• 20:10
  don't
• 20:10
  feel
• 20:11
  comfortable
• 20:12
  bringing
• 20:12
  the
• 20:12
  problems
• 20:13
  to
• 20:13
  you,
• 20:13
  you're
• 20:13
  not
• 20:13
  the
• 20:13
  leader
• 20:14
  anymore.
• 20:14
  They're
• 20:14
  off
• 20:14
  doing
• 20:15
  their
• 20:15
  own
• 20:15
  thing
• 20:15
  because
• 20:16
  they
• 20:16
  don't
• 20:17
  trust
• 20:17
  you
• 20:17
  to
• 20:17
  listen.
• 20:18
  They
• 20:18
  don't
• 20:18
  trust
• 20:19
  you
• 20:21
  to
• 20:21
  solve
• 20:21
  it.
• 20:22
  So,
• 20:22
  yeah,
• 20:22
  those
• 20:22
  were
• 20:23
  good
• 20:23
  ones.
• 20:24
  And
• 20:25
  the
• 20:26
  other
• 20:26
  one
• 20:26
  I
• 20:26
  was
• 20:26
  gonna
• 20:27
  say
• 20:27
  is
• 20:28
  he
• 20:28
  was
• 20:28
  a
• 20:28
  big
• 20:29
  believer
• 20:30
  in
• 20:31
  the
• 20:31
  power
• 20:31
  of
• 20:31
  optimism.
• 20:32
  This
• 20:33
  is
• 20:33
  tough
• 20:33
  work
• 20:33
  that
• 20:34
  we're
• 20:34
  doing
• 20:34
  sometimes
• 20:35
  emotionally
• 20:35
  tough
• 20:36
  work.
• 20:36
  Any
• 20:37
  work
• 20:37
  that
• 20:37
  involves
• 20:38
  change
• 20:39
  and
• 20:39
  rapid
• 20:40
  transformation,
• 20:42
  it
• 20:42
  can
• 20:42
  be
• 20:42
  taxing
• 20:43
  emotionally.
• 20:44
  You
• 20:44
  feel
• 20:44
  like
• 20:44
  you're
• 20:44
  running
• 20:45
  up
• 20:45
  against
• 20:45
  walls.
• 20:46
  You're
• 20:46
  trying
• 20:47
  to
• 20:47
  get
• 20:48
  a
• 20:48
  group
• 20:48
  of
• 20:48
  people
• 20:48
  all
• 20:49
  on
• 20:49
  the
• 20:49
  same
• 20:49
  page
• 20:50
  that
• 20:50
  have
• 20:50
  different
• 20:51
  backgrounds,
• 20:52
  different
• 20:52
  interests
• 20:53
  and
• 20:53
  goals.
• 20:53
  You
• 20:54
  got
• 20:54
  to
• 20:54
  get
• 20:54
  everyone
• 20:55
  to
• 20:56
  come
• 20:56
  around
• 20:56
  the
• 20:56
  table
• 20:57
  and
• 20:57
  achieve
• 20:58
  something
• 20:58
  together.
• 21:00
  In
• 21:00
  a
• 21:00
  process
• 21:00
  of
• 21:01
  doing
• 21:01
  that
• 21:01
  can
• 21:01
  be
• 21:02
  very
• 21:02
  taxing,
• 21:04
  and
• 21:04
  it
• 21:05
  can
• 21:05
  cause
• 21:06
  a
• 21:07
  data
• 21:07
  team
• 21:07
  to
• 21:08
  become
• 21:08
  demoralized
• 21:09
  and
• 21:09
  burnt
• 21:10
  out.
• 21:12
  We're
• 21:12
  frequent,
• 21:13
  frequently
• 21:14
  in
• 21:14
  a
• 21:14
  situation
• 21:15
  where
• 21:16
  we're
• 21:16
  these
• 21:17
  data.
• 21:19
  Data
• 21:19
  geeks.
• 21:19
  We
• 21:20
  have
• 21:20
  all
• 21:20
  of
• 21:20
  this
• 21:21
  information
• 21:22
  in
• 21:22
  our
• 21:22
  heads.
• 21:23
  We.
• 21:23
  We
• 21:23
  think
• 21:24
  similarly.
• 21:25
  We
• 21:26
  can.
• 21:26
  We
• 21:26
  can
• 21:26
  identify
• 21:27
  with
• 21:27
  one
• 21:27
  another
• 21:28
  very
• 21:28
  easily.
• 21:29
  But
• 21:29
  our
• 21:30
  work
• 21:30
  requires
• 21:31
  that
• 21:31
  we
• 21:31
  take
• 21:32
  all
• 21:32
  of
• 21:32
  that
• 21:32
  knowledge
• 21:33
  in
• 21:33
  our
• 21:33
  brain
• 21:34
  and
• 21:34
  communicate
• 21:34
  it
• 21:35
  out
• 21:35
  to
• 21:35
  other
• 21:35
  people
• 21:35
  that
• 21:36
  have
• 21:36
  different
• 21:36
  brains,
• 21:37
  that
• 21:37
  have
• 21:37
  different
• 21:37
  things
• 21:38
  that
• 21:38
  they
• 21:38
  care
• 21:38
  about,
• 21:38
  they
• 21:38
  have
• 21:39
  a
• 21:39
  different
• 21:39
  language
• 21:40
  that
• 21:40
  they
• 21:41
  speak
• 21:41
  with.
• 21:42
  And
• 21:42
  I
• 21:42
  think
• 21:43
  that
• 21:43
  part
• 21:43
  of
• 21:43
  the
• 21:43
  work,
• 21:45
  it
• 21:45
  requires
• 21:46
  optimism
• 21:47
  so
• 21:48
  that
• 21:48
  you
• 21:48
  don't
• 21:48
  get
• 21:49
  demoralized,
• 21:50
  you
• 21:51
  don't
• 21:51
  quit
• 21:52
  and
• 21:53
  that
• 21:53
  you
• 21:53
  keep
• 21:53
  communicating
• 21:55
  across
• 21:56
  various
• 21:57
  silos.
• 21:58
  So
• 21:58
  that's
• 21:58
  another
• 21:59
  one
• 21:59
  that
• 21:59
  I
• 21:59
  use
• 22:00
  sometimes.
• 22:00
  I've
• 22:01
  worked
• 22:01
  on
• 22:01
  teams
• 22:02
  and
• 22:03
  especially
• 22:04
  when
• 22:04
  I'm
• 22:04
  working
• 22:05
  with
• 22:05
  younger
• 22:05
  people
• 22:07
  who
• 22:07
  haven't
• 22:07
  been
• 22:08
  through
• 22:08
  as
• 22:08
  many
• 22:08
  efforts
• 22:09
  as
• 22:09
  I
• 22:09
  have,
• 22:09
  they
• 22:10
  may
• 22:10
  sometimes
• 22:11
  just
• 22:11
  get
• 22:11
  frustrated
• 22:12
  like,
• 22:12
  oh,
• 22:12
  you
• 22:13
  know,
• 22:13
  they
• 22:13
  don't
• 22:13
  understand
• 22:14
  or
• 22:14
  you
• 22:15
  know,
• 22:15
  and
• 22:15
  I'm
• 22:16
  I
• 22:16
  always
• 22:16
  go
• 22:16
  back
• 22:17
  to
• 22:17
  that
• 22:18
  lesson
• 22:19
  from
• 22:19
  Powell.
• 22:19
  One
• 22:19
  of
• 22:19
  his
• 22:19
  sayings
• 22:20
  was
• 22:20
  optimism
• 22:20
  is
• 22:21
  a
• 22:21
  force
• 22:21
  multiplier.
• 22:23
  And
• 22:24
  I
• 22:24
  that's
• 22:24
  something
• 22:24
  that
• 22:24
  I
• 22:25
  implement
• 22:25
  regularly,
• 22:26
  is
• 22:26
  making
• 22:27
  sure
• 22:27
  that
• 22:27
  my
• 22:27
  teams
• 22:28
  are
• 22:29
  optimistic
• 22:30
  about
• 22:30
  the
• 22:30
  work
• 22:30
  that
• 22:31
  we're
• 22:31
  doing
• 22:31
  as
• 22:31
  well
• 22:31
  as
• 22:32
  leadership
• 22:32
  is
• 22:32
  optimistic
• 22:33
  about
• 22:33
  about
• 22:34
  the
• 22:34
  work
• 22:34
  that
• 22:34
  we're
• 22:35
  doing.
• 22:35
  CEOs
• 22:36
  if
• 22:36
  you're
• 22:37
  still
• 22:37
  making
• 22:37
  big
• 22:37
  decisions
• 22:38
  based
• 22:38
  on
• 22:38
  outdated
• 22:39
  dashboard,
• 22:40
  conflicting
• 22:40
  numbers
• 22:41
  and
• 22:41
  manual
• 22:41
  reports,
• 22:42
  then
• 22:42
  you're
• 22:42
  not
• 22:42
  leading
• 22:43
  with
• 22:43
  confidence.
• 22:43
  You're
• 22:43
  not
• 22:44
  alone.
• 22:44
  Most
• 22:44
  5
• 22:45
  million
• 22:45
  plus
• 22:45
  businesses
• 22:46
  have
• 22:46
  this
• 22:46
  exact
• 22:47
  struggle
• 22:48
  and
• 22:48
  your
• 22:48
  tech
• 22:48
  stack
• 22:49
  and
• 22:49
  platforms
• 22:49
  feel
• 22:50
  like
• 22:50
  they're
• 22:50
  duct
• 22:50
  taped
• 22:51
  together
• 22:51
  worse
• 22:52
  every
• 22:52
  week
• 22:52
  that
• 22:52
  goes
• 22:53
  by,
• 22:53
  you're
• 22:53
  still
• 22:53
  flying
• 22:54
  blind.
• 22:54
  And
• 22:55
  if
• 22:55
  AI
• 22:55
  is
• 22:55
  part
• 22:55
  of
• 22:55
  your
• 22:55
  roadmap,
• 22:56
  well,
• 22:57
  you
• 22:57
  can
• 22:57
  forget
• 22:57
  about
• 22:57
  it.
• 22:58
  Because
• 22:58
  clean
• 22:58
  connected
• 22:59
  data
• 22:59
  data
• 22:59
  is
• 22:59
  step
• 23:00
  one.
• 23:00
  So
• 23:00
  you're
• 23:00
  still
• 23:01
  in
• 23:01
  the
• 23:01
  starting
• 23:01
  box
• 23:02
  while
• 23:02
  others
• 23:02
  are
• 23:02
  running
• 23:03
  ahead
• 23:03
  of
• 23:03
  you.
• 23:03
  That's
• 23:03
  why
• 23:04
  we
• 23:04
  created
• 23:04
  the
• 23:04
  free
• 23:05
  five
• 23:05
  Minute
• 23:05
  Data
• 23:06
  Maturity
• 23:06
  Assessment.
• 23:07
  It's
• 23:07
  fast,
• 23:08
  it's
• 23:08
  free,
• 23:08
  and
• 23:09
  it
• 23:09
  shows
• 23:09
  you
• 23:09
  where
• 23:09
  your
• 23:09
  business
• 23:10
  stands
• 23:10
  and
• 23:11
  what's
• 23:11
  holding
• 23:11
  you
• 23:11
  back.
• 23:12
  You'll
• 23:12
  walk
• 23:12
  away
• 23:12
  with
• 23:12
  a
• 23:12
  clear
• 23:13
  score,
• 23:13
  a
• 23:13
  snapshot
• 23:14
  of
• 23:14
  your
• 23:14
  current
• 23:14
  systems,
• 23:15
  and
• 23:15
  insight
• 23:16
  into
• 23:16
  what
• 23:16
  it
• 23:16
  will
• 23:17
  take
• 23:17
  to
• 23:17
  build
• 23:17
  a
• 23:18
  data
• 23:18
  infrastructure
• 23:18
  to
• 23:19
  support
• 23:19
  your
• 23:19
  ambition.
• 23:20
  It's
• 23:20
  the
• 23:20
  same
• 23:20
  approach
• 23:20
  I've
• 23:21
  used
• 23:21
  inside.
• 23:21
  Global
• 23:22
  firms
• 23:22
  like
• 23:22
  Capital
• 23:22
  One,
• 23:23
  IBM
• 23:23
  and.
• 23:24
  Accenture,
• 23:25
  and
• 23:25
  now
• 23:25
  it's
• 23:25
  adapted
• 23:26
  for
• 23:26
  fast
• 23:26
  scaling
• 23:26
  businesses
• 23:27
  like
• 23:27
  yours.
• 23:28
  We've
• 23:28
  helped
• 23:28
  executive
• 23:29
  teams
• 23:29
  gain
• 23:29
  clarity,
• 23:30
  reduce
• 23:31
  friction,
• 23:31
  and
• 23:31
  make
• 23:32
  better
• 23:32
  decisions
• 23:33
  with
• 23:33
  the
• 23:33
  data
• 23:33
  they
• 23:33
  already
• 23:34
  have.
• 23:34
  No
• 23:34
  giant
• 23:35
  software
• 23:35
  overhaul,
• 23:36
  no
• 23:36
  disruption
• 23:36
  to
• 23:36
  your
• 23:37
  team,
• 23:37
  no
• 23:37
  data
• 23:38
  science
• 23:38
  degree
• 23:39
  required.
• 23:39
  Also,
• 23:40
  no
• 23:40
  magic
• 23:41
  wand
• 23:41
  apps
• 23:42
  that
• 23:42
  are
• 23:42
  too
• 23:42
  good
• 23:42
  to
• 23:43
  be
• 23:43
  true
• 23:43
  and
• 23:43
  sell
• 23:44
  a
• 23:44
  dream
• 23:44
  that
• 23:44
  is
• 23:44
  effectively
• 23:45
  only
• 23:45
  papering
• 23:46
  over
• 23:46
  the
• 23:46
  cracks
• 23:47
  of
• 23:47
  structural
• 23:47
  data
• 23:48
  issues.
• 23:48
  This
• 23:48
  is
• 23:49
  about
• 23:49
  giving
• 23:49
  CEOs
• 23:50
  real
• 23:50
  visibility
• 23:51
  and
• 23:51
  helping
• 23:51
  you
• 23:52
  lead
• 23:52
  with
• 23:52
  facts,
• 23:53
  not
• 23:53
  friction.
• 23:53
  So
• 23:54
  if
• 23:54
  you're
• 23:54
  ready
• 23:54
  to
• 23:54
  stop
• 23:55
  guessing
• 23:55
  and
• 23:55
  start
• 23:55
  leading
• 23:56
  with
• 23:56
  real
• 23:56
  data
• 23:57
  clarity,
• 23:57
  take
• 23:58
  our
• 23:58
  free
• 23:58
  assessment.
• 23:59
  It
• 23:59
  only
• 23:59
  takes
• 23:59
  five
• 24:00
  minutes.
• 24:00
  You'll
• 24:00
  get
• 24:01
  immediate
• 24:01
  insight
• 24:01
  on
• 24:01
  your
• 24:02
  current
• 24:02
  maturity
• 24:02
  and
• 24:03
  just
• 24:03
  what's
• 24:03
  possible
• 24:03
  next.
• 24:04
  Click
• 24:04
  below
• 24:05
  to
• 24:05
  get
• 24:05
  started.
• 24:05
  You've
• 24:06
  scaled
• 24:06
  your
• 24:06
  sales,
• 24:07
  your
• 24:07
  operations,
• 24:08
  your
• 24:08
  sales
• 24:09
  team.
• 24:09
  Now
• 24:10
  it's
• 24:10
  time
• 24:10
  to
• 24:10
  scale
• 24:10
  your
• 24:10
  data.
• 24:11
  I've
• 24:11
  led
• 24:11
  data
• 24:11
  transformations
• 24:12
  for
• 24:12
  some
• 24:12
  of
• 24:13
  the
• 24:13
  world's
• 24:13
  most
• 24:13
  complex
• 24:13
  companies
• 24:14
  and
• 24:15
  now
• 24:15
  I
• 24:15
  help
• 24:15
  you
• 24:15
  CEOs
• 24:16
  and
• 24:16
  leadership
• 24:16
  teams
• 24:17
  just
• 24:17
  like
• 24:17
  yours
• 24:18
  turn
• 24:18
  data
• 24:19
  into
• 24:19
  a
• 24:19
  real
• 24:19
  advantage.
• 24:20
  Let's
• 24:21
  get
• 24:21
  started.
• 24:21
  Yeah,
• 24:22
  I
• 24:22
  join
• 24:23
  you
• 24:23
  in
• 24:23
  the
• 24:23
  in
• 24:23
  the
• 24:23
  land
• 24:23
  of
• 24:24
  glass
• 24:24
  is
• 24:24
  always
• 24:24
  half
• 24:25
  full.
• 24:25
  So
• 24:26
  I
• 24:26
  think
• 24:26
  it's
• 24:27
  a
• 24:27
  happier
• 24:28
  place
• 24:28
  to
• 24:28
  live
• 24:28
  and
• 24:28
  I
• 24:28
  think,
• 24:29
  I
• 24:29
  genuinely
• 24:29
  believe
• 24:30
  it
• 24:30
  leads
• 24:30
  to
• 24:30
  better
• 24:31
  outcomes
• 24:31
  because
• 24:31
  your
• 24:32
  eyes
• 24:32
  are
• 24:32
  more
• 24:32
  open
• 24:32
  to
• 24:33
  possibilities
• 24:34
  for
• 24:34
  success
• 24:34
  than
• 24:35
  they
• 24:35
  are
• 24:35
  possibilities.
• 24:36
  And
• 24:36
  that's
• 24:37
  not
• 24:37
  to
• 24:37
  say
• 24:37
  that
• 24:37
  comes
• 24:37
  at
• 24:38
  the
• 24:38
  expense
• 24:38
  of
• 24:38
  all
• 24:38
  risk
• 24:38
  mitigation.
• 24:39
  And
• 24:39
  we
• 24:39
  don't,
• 24:40
  you
• 24:40
  know,
• 24:40
  check
• 24:41
  ourselves
• 24:41
  and
• 24:41
  think
• 24:42
  about
• 24:42
  things
• 24:42
  that
• 24:42
  could
• 24:42
  go
• 24:43
  wrong.
• 24:45
  It's
• 24:45
  the
• 24:45
  balance
• 24:45
  of
• 24:45
  believing
• 24:46
  that
• 24:46
  things
• 24:46
  will
• 24:46
  go
• 24:47
  for
• 24:48
  the
• 24:48
  right
• 24:48
  and
• 24:48
  the
• 24:48
  end,
• 24:48
  which
• 24:49
  I
• 24:49
  think
• 24:49
  is
• 24:50
  an
• 24:50
  incredibly
• 24:50
  powerful
• 24:51
  way
• 24:51
  to
• 24:51
  exist.
• 24:52
  Speaking
• 24:53
  of
• 24:53
  powerful
• 24:54
  ways
• 24:54
  to
• 24:54
  exist
• 24:54
  and
• 24:54
  great
• 24:54
  outcomes,
• 24:56
  one
• 24:56
  of
• 24:57
  the
• 24:57
  things
• 24:58
  I
• 24:58
  read
• 24:58
  about
• 24:59
  you
• 24:59
  or
• 24:59
  discovered
• 24:59
  about
• 24:59
  you
• 25:00
  is
• 25:00
  this
• 25:00
  600%
• 25:01
  engagement
• 25:02
  multiplication.
• 25:03
  So
• 25:04
  in
• 25:05
  your
• 25:05
  work
• 25:05
  with
• 25:06
  the
• 25:06
  SEC,
• 25:06
  the
• 25:07
  Securities
• 25:07
  and
• 25:07
  Exchange
• 25:08
  Commission,
• 25:08
  for
• 25:08
  those
• 25:08
  not
• 25:09
  familiar,
• 25:09
  the
• 25:09
  data
• 25:10
  catalog,
• 25:10
  you
• 25:10
  increase
• 25:11
  engagement
• 25:11
  in
• 25:11
  that
• 25:11
  Data
• 25:12
  catalog
• 25:12
  by
• 25:12
  600%
• 25:13
  using
• 25:13
  strategic
• 25:14
  storytelling.
• 25:15
  Like
• 25:15
  that's.
• 25:17
  As
• 25:17
  I
• 25:17
  noted
• 25:18
  in
• 25:18
  my
• 25:18
  note
• 25:18
  to
• 25:18
  you
• 25:18
  beforehand,
• 25:19
  that's
• 25:19
  not
• 25:19
  just
• 25:19
  a
• 25:19
  technical
• 25:20
  win
• 25:20
  or
• 25:20
  a
• 25:20
  data
• 25:20
  win.
• 25:21
  That's
• 25:21
  a
• 25:21
  psychological
• 25:22
  win.
• 25:22
  That's
• 25:22
  a
• 25:22
  step
• 25:23
  change
• 25:23
  in
• 25:24
  engagement.
• 25:25
  So
• 25:26
  a
• 25:27
  bit
• 25:27
  of
• 25:27
  background
• 25:27
  I'm
• 25:27
  interested,
• 25:28
  like,
• 25:28
  who
• 25:28
  are
• 25:28
  the
• 25:29
  typical
• 25:29
  consumers
• 25:30
  of
• 25:30
  that
• 25:30
  data?
• 25:31
  What
• 25:31
  are
• 25:31
  they
• 25:31
  doing
• 25:32
  with
• 25:32
  it
• 25:32
  and
• 25:34
  what
• 25:34
  magic
• 25:34
  did
• 25:34
  you
• 25:36
  cast
• 25:37
  to
• 25:37
  get
• 25:37
  them
• 25:38
  600%
• 25:39
  more
• 25:39
  people
• 25:39
  looking
• 25:40
  at
• 25:40
  it?
• 25:40
  The
• 25:40
  consumers
• 25:41
  were
• 25:42
  people
• 25:42
  within
• 25:43
  the
• 25:43
  agency.
• 25:43
  Everyone
• 25:44
  within
• 25:44
  the
• 25:44
  agency
• 25:45
  could
• 25:45
  consume
• 25:45
  the
• 25:46
  material.
• 25:47
  So
• 25:47
  tricks
• 25:47
  for
• 25:48
  doing
• 25:48
  that
• 25:49
  one,
• 25:49
  which.
• 25:49
  I
• 25:50
  always
• 25:51
  what
• 25:51
  sort
• 25:51
  of
• 25:51
  data
• 25:51
  was
• 25:52
  it?
• 25:52
  Can
• 25:52
  you
• 25:52
  share?
• 25:52
  Like,
• 25:53
  again,
• 25:53
  stop
• 25:54
  me
• 25:54
  if
• 25:54
  I'm
• 25:54
  going
• 25:54
  into
• 25:54
  confidential
• 25:55
  places,
• 25:55
  but
• 25:56
  what
• 25:56
  sort
• 25:56
  of
• 25:56
  data
• 25:57
  was
• 25:57
  it
• 25:57
  and
• 25:57
  what
• 25:57
  were
• 25:57
  they
• 25:57
  doing
• 25:58
  with
• 25:58
  it?
• 25:58
  Some
• 25:58
  of
• 25:58
  it
• 25:59
  is
• 25:59
  publicly
• 26:00
  available
• 26:01
  data.
• 26:01
  They
• 26:02
  could
• 26:02
  be
• 26:02
  doing
• 26:03
  various
• 26:03
  things
• 26:03
  with
• 26:04
  it.
• 26:04
  They
• 26:04
  might
• 26:04
  be
• 26:06
  contributing
• 26:06
  to
• 26:07
  education
• 26:08
  for
• 26:08
  one
• 26:08
  of
• 26:09
  their
• 26:09
  leaders
• 26:09
  of
• 26:09
  a
• 26:09
  division
• 26:10
  or
• 26:10
  something.
• 26:11
  The,
• 26:11
  the
• 26:11
  purpose
• 26:12
  of
• 26:12
  it
• 26:12
  was
• 26:12
  for
• 26:13
  them
• 26:13
  to
• 26:14
  receive
• 26:15
  the
• 26:15
  latest
• 26:15
  data
• 26:16
  on
• 26:16
  a
• 26:16
  particular
• 26:16
  topic
• 26:17
  that
• 26:17
  they
• 26:18
  might
• 26:19
  be
• 26:19
  interested
• 26:19
  in.
• 26:22
  And
• 26:24
  in
• 26:24
  order
• 26:24
  to
• 26:25
  drive
• 26:25
  that
• 26:25
  engagement,
• 26:26
  I
• 26:26
  mean,
• 26:26
  the
• 26:26
  first
• 26:27
  thing
• 26:27
  is
• 26:27
  one
• 26:27
  we,
• 26:28
  we
• 26:28
  already
• 26:28
  were
• 26:28
  chatting
• 26:29
  about,
• 26:29
  which
• 26:29
  is
• 26:29
  listening.
• 26:31
  Like
• 26:31
  I
• 26:31
  said,
• 26:31
  when
• 26:31
  I
• 26:32
  come
• 26:32
  into
• 26:32
  an
• 26:32
  organization,
• 26:33
  the
• 26:33
  first
• 26:33
  thing
• 26:33
  that
• 26:33
  I
• 26:34
  do
• 26:34
  is
• 26:34
  I
• 26:34
  listen.
• 26:36
  So
• 26:36
  I
• 26:37
  when
• 26:37
  I'm
• 26:37
  listening,
• 26:38
  I'm
• 26:38
  getting
• 26:38
  to
• 26:38
  know
• 26:39
  the
• 26:39
  audience.
• 26:39
  I'm
• 26:40
  getting
• 26:40
  to
• 26:40
  know
• 26:41
  what
• 26:41
  do
• 26:41
  they
• 26:41
  think
• 26:42
  is
• 26:42
  interesting,
• 26:42
  what
• 26:43
  topics
• 26:43
  do
• 26:43
  they
• 26:43
  like
• 26:44
  to
• 26:44
  hear
• 26:44
  about?
• 26:46
  I
• 26:46
  want
• 26:46
  to
• 26:46
  know
• 26:46
  their
• 26:47
  data
• 26:47
  problems.
• 26:47
  Is
• 26:48
  there
• 26:48
  data
• 26:48
  that
• 26:49
  they're
• 26:49
  interested
• 26:49
  in
• 26:50
  but
• 26:50
  they
• 26:50
  find
• 26:50
  hard
• 26:51
  to
• 26:51
  access?
• 26:52
  How
• 26:53
  can
• 26:53
  I
• 26:53
  enable
• 26:53
  access
• 26:54
  for
• 26:54
  them?
• 26:54
  How
• 26:54
  can
• 26:55
  I
• 26:55
  bring
• 26:55
  that
• 26:55
  data
• 26:55
  to
• 26:56
  the
• 26:56
  surface?
• 26:57
  I
• 26:57
  also
• 26:58
  am
• 26:58
  listening
• 26:59
  for
• 27:00
  what
• 27:00
  is
• 27:00
  their
• 27:01
  Background,
• 27:02
  because
• 27:03
  these
• 27:03
  were
• 27:04
  articles
• 27:04
  that
• 27:05
  we're
• 27:05
  producing
• 27:06
  that
• 27:06
  have
• 27:08
  interactive
• 27:09
  visualizations
• 27:10
  embedded.
• 27:11
  So
• 27:11
  I
• 27:11
  want
• 27:11
  to
• 27:12
  understand
• 27:14
  the
• 27:15
  background
• 27:16
  of
• 27:16
  the
• 27:16
  readership
• 27:17
  so
• 27:17
  I
• 27:17
  can
• 27:17
  speak
• 27:18
  their
• 27:18
  language.
• 27:19
  A
• 27:19
  lot
• 27:19
  of
• 27:19
  people
• 27:21
  at
• 27:21
  sec,
• 27:21
  they're
• 27:22
  economists.
• 27:23
  That's
• 27:23
  my
• 27:25
  background
• 27:26
  from
• 27:27
  college.
• 27:27
  So
• 27:28
  I'm
• 27:28
  like,
• 27:28
  yeah,
• 27:28
  I
• 27:29
  know
• 27:29
  how
• 27:29
  to
• 27:29
  speak
• 27:29
  their
• 27:29
  language.
• 27:30
  I
• 27:30
  know
• 27:30
  what
• 27:30
  economists
• 27:31
  geek
• 27:31
  out
• 27:31
  on.
• 27:32
  How
• 27:32
  do
• 27:33
  I
• 27:33
  leverage
• 27:33
  that?
• 27:33
  In
• 27:34
  addition
• 27:34
  to
• 27:34
  economists,
• 27:35
  SEC
• 27:35
  also
• 27:36
  has
• 27:36
  a
• 27:36
  lot
• 27:36
  of
• 27:36
  lawyers.
• 27:37
  And
• 27:38
  that
• 27:38
  makes
• 27:38
  for
• 27:38
  an
• 27:38
  interesting
• 27:39
  dynamic
• 27:39
  because
• 27:40
  the
• 27:41
  economists,
• 27:41
  their
• 27:42
  fellow
• 27:42
  data
• 27:42
  people,
• 27:43
  we
• 27:43
  can,
• 27:44
  you
• 27:44
  know,
• 27:45
  nerd
• 27:45
  out
• 27:45
  all
• 27:46
  day.
• 27:47
  Lawyers.
• 27:47
  Yeah,
• 27:48
  they
• 27:48
  need
• 27:48
  the
• 27:48
  same
• 27:49
  information.
• 27:49
  Yeah,
• 27:50
  they
• 27:50
  need
• 27:50
  the
• 27:51
  same
• 27:51
  information.
• 27:52
  However,
• 27:53
  they're
• 27:54
  not
• 27:54
  as
• 27:54
  technical
• 27:55
  when
• 27:55
  it
• 27:55
  comes
• 27:55
  to
• 27:56
  data.
• 27:56
  They're
• 27:56
  just
• 27:56
  like,
• 27:57
  give
• 27:57
  me
• 27:57
  the
• 27:57
  facts,
• 27:57
  I
• 27:57
  just
• 27:58
  need
• 27:58
  these
• 27:58
  statistics
• 27:59
  or
• 27:59
  what
• 27:59
  have
• 28:00
  you.
• 28:00
  So
• 28:02
  it's
• 28:02
  also
• 28:02
  about
• 28:03
  writing
• 28:04
  and
• 28:04
  presenting
• 28:05
  information
• 28:05
  in
• 28:06
  ways
• 28:07
  that
• 28:08
  are
• 28:08
  accessible
• 28:08
  to
• 28:09
  who
• 28:09
  you
• 28:09
  want
• 28:09
  to
• 28:10
  be
• 28:10
  able
• 28:10
  to
• 28:11
  access
• 28:13
  the
• 28:13
  data.
• 28:14
  So,
• 28:15
  you
• 28:15
  know,
• 28:16
  one
• 28:16
  of
• 28:16
  the
• 28:16
  things
• 28:16
  that
• 28:16
  I
• 28:17
  thought
• 28:17
  of
• 28:17
  when
• 28:17
  we
• 28:17
  were,
• 28:18
  when
• 28:18
  we
• 28:18
  were
• 28:18
  doing
• 28:18
  this
• 28:18
  work
• 28:19
  is
• 28:19
  a
• 28:20
  goal
• 28:20
  we
• 28:20
  set
• 28:20
  was
• 28:20
  I
• 28:21
  said
• 28:21
  I
• 28:21
  want
• 28:21
  us
• 28:21
  to
• 28:22
  produce
• 28:23
  Wall
• 28:23
  Street
• 28:23
  Journal
• 28:25
  quality
• 28:27
  visualizations
• 28:28
  and
• 28:28
  articles.
• 28:28
  You
• 28:28
  know,
• 28:29
  Wall
• 28:29
  Street
• 28:29
  Journal
• 28:29
  is
• 28:29
  something
• 28:30
  that
• 28:30
  I
• 28:30
  love
• 28:30
  that
• 28:31
  a
• 28:31
  large
• 28:31
  group
• 28:32
  of
• 28:32
  people,
• 28:33
  you
• 28:33
  know,
• 28:34
  consumes
• 28:34
  and
• 28:35
  can
• 28:35
  enjoy
• 28:35
  from
• 28:36
  various
• 28:36
  backgrounds,
• 28:37
  but
• 28:37
  everyone's
• 28:37
  getting
• 28:38
  something
• 28:38
  from
• 28:38
  it,
• 28:39
  even
• 28:39
  though
• 28:40
  they're
• 28:40
  from
• 28:40
  a
• 28:41
  different
• 28:41
  background.
• 28:41
  So
• 28:42
  that
• 28:42
  was
• 28:43
  a
• 28:43
  part
• 28:43
  of.
• 28:43
  It
• 28:43
  is
• 28:44
  like
• 28:44
  just
• 28:44
  listening
• 28:45
  to
• 28:45
  understand
• 28:46
  what
• 28:47
  are
• 28:47
  the
• 28:47
  topics
• 28:47
  that,
• 28:48
  that
• 28:48
  people
• 28:48
  care
• 28:49
  about?
• 28:50
  Where
• 28:50
  are
• 28:50
  the
• 28:50
  existing
• 28:51
  pain
• 28:51
  points?
• 28:52
  Would
• 28:53
  what
• 28:53
  information
• 28:53
  do
• 28:54
  they
• 28:54
  want?
• 28:55
  Do
• 28:55
  they
• 28:55
  technically
• 28:56
  have
• 28:56
  access
• 28:56
  to,
• 28:57
  but
• 28:57
  are
• 28:58
  struggling
• 28:58
  to
• 28:59
  in
• 28:59
  practice
• 29:00
  gain
• 29:00
  the
• 29:00
  access
• 29:01
  to?
• 29:01
  And
• 29:01
  how
• 29:01
  do
• 29:01
  I
• 29:02
  facilitate
• 29:03
  that
• 29:03
  for
• 29:03
  them
• 29:04
  in
• 29:05
  ways
• 29:05
  that
• 29:05
  are
• 29:05
  digestible
• 29:06
  and
• 29:06
  easy
• 29:07
  to
• 29:07
  share
• 29:08
  with
• 29:08
  others
• 29:08
  is
• 29:09
  another
• 29:09
  thing.
• 29:10
  You
• 29:10
  know,
• 29:10
  you
• 29:10
  read
• 29:10
  something
• 29:11
  you
• 29:11
  think
• 29:11
  is
• 29:11
  cool,
• 29:12
  they
• 29:12
  need
• 29:13
  to
• 29:13
  easily
• 29:13
  be
• 29:13
  able
• 29:13
  to
• 29:14
  say,
• 29:14
  hey,
• 29:14
  I
• 29:14
  read
• 29:15
  and
• 29:15
  learned
• 29:16
  this
• 29:16
  today.
• 29:16
  Check
• 29:17
  this
• 29:17
  out.
• 29:18
  It
• 29:18
  needs
• 29:18
  to
• 29:18
  be
• 29:18
  not
• 29:19
  too
• 29:19
  long.
• 29:20
  People
• 29:20
  who
• 29:20
  are
• 29:21
  higher
• 29:21
  up
• 29:21
  on
• 29:21
  the
• 29:21
  food
• 29:22
  chain,
• 29:22
  they
• 29:22
  have
• 29:22
  less
• 29:23
  time,
• 29:23
  they
• 29:24
  want
• 29:24
  information,
• 29:24
  but
• 29:25
  they
• 29:25
  need
• 29:25
  it
• 29:25
  quickly.
• 29:27
  And
• 29:27
  visuals
• 29:29
  help
• 29:29
  to
• 29:30
  communicate
• 29:30
  things
• 29:31
  quickly.
• 29:32
  Also
• 29:33
  you
• 29:33
  want
• 29:33
  the
• 29:33
  visuals
• 29:34
  to
• 29:34
  be
• 29:34
  engaging.
• 29:35
  Data
• 29:36
  viz
• 29:36
  is
• 29:36
  my
• 29:37
  favorite
• 29:37
  aspect
• 29:38
  of
• 29:38
  data
• 29:38
  work.
• 29:38
  And
• 29:38
  I'm
• 29:39
  a
• 29:39
  little
• 29:39
  bit
• 29:39
  of
• 29:39
  a
• 29:39
  data
• 29:40
  visualization
• 29:40
  snob,
• 29:41
  I'll
• 29:41
  admit
• 29:41
  it.
• 29:42
  And
• 29:42
  so
• 29:43
  I
• 29:43
  had
• 29:44
  a
• 29:44
  lot
• 29:44
  of
• 29:44
  rules
• 29:45
  when
• 29:45
  it
• 29:45
  came
• 29:45
  to
• 29:46
  producing
• 29:47
  those
• 29:47
  visualizations
• 29:48
  and
• 29:48
  what's
• 29:48
  good
• 29:48
  enough.
• 29:48
  I
• 29:49
  want
• 29:49
  them
• 29:49
  to
• 29:49
  be
• 29:49
  perfect.
• 29:50
  I
• 29:51
  want
• 29:51
  them
• 29:51
  to
• 29:51
  be
• 29:51
  something,
• 29:51
  something
• 29:52
  that
• 29:52
  non
• 29:52
  data
• 29:53
  people
• 29:53
  get
• 29:53
  excited
• 29:54
  about
• 29:54
  because
• 29:55
  that's
• 29:55
  how
• 29:55
  we
• 29:55
  allow
• 29:56
  our
• 29:56
  work
• 29:56
  to
• 29:57
  have
• 29:57
  impact
• 29:57
  is
• 29:58
  when
• 29:58
  we,
• 29:58
  when
• 29:59
  it
• 29:59
  matters
• 29:59
  to
• 29:59
  people
• 30:00
  that
• 30:00
  are,
• 30:00
  that
• 30:00
  are
• 30:01
  not
• 30:01
  like
• 30:01
  us.
• 30:02
  That's
• 30:02
  when
• 30:02
  we
• 30:02
  know
• 30:03
  that
• 30:03
  we've
• 30:03
  done
• 30:03
  a
• 30:03
  good
• 30:03
  job.
• 30:04
  So
• 30:04
  colors,
• 30:06
  being
• 30:06
  able
• 30:06
  to
• 30:06
  click
• 30:07
  around
• 30:07
  and
• 30:07
  things
• 30:08
  move
• 30:08
  around,
• 30:08
  all
• 30:08
  of
• 30:09
  that
• 30:09
  gets
• 30:10
  the
• 30:10
  interest
• 30:11
  of
• 30:11
  non
• 30:11
  technical
• 30:12
  folks
• 30:12
  and
• 30:12
  makes
• 30:13
  them
• 30:13
  care
• 30:13
  about
• 30:14
  the
• 30:14
  nerdy
• 30:14
  thing
• 30:14
  that
• 30:15
  you're
• 30:15
  trying
• 30:15
  to
• 30:15
  talk
• 30:15
  about.
• 30:16
  I
• 30:16
  love
• 30:16
  it.
• 30:16
  Are
• 30:17
  you
• 30:17
  familiar
• 30:17
  with
• 30:17
  the
• 30:17
  work
• 30:17
  of
• 30:17
  Stephen
• 30:18
  Fry?
• 30:18
  Stephen,
• 30:19
  Stephen,
• 30:20
  Stephen
• 30:20
  Few.
• 30:21
  So
• 30:21
  I
• 30:21
  went
• 30:21
  to
• 30:21
  a
• 30:21
  workshop
• 30:22
  of
• 30:22
  his
• 30:22
  in
• 30:22
  Oslo
• 30:23
  and
• 30:23
  it
• 30:23
  was
• 30:23
  a
• 30:23
  masterclass
• 30:24
  in
• 30:24
  that
• 30:24
  very
• 30:24
  thing
• 30:24
  that
• 30:24
  you're
• 30:25
  talking
• 30:25
  about
• 30:25
  of
• 30:25
  like,
• 30:26
  are
• 30:26
  we
• 30:26
  effectively,
• 30:27
  are
• 30:27
  we
• 30:28
  effectively
• 30:28
  communicating
• 30:29
  this
• 30:31
  story?
• 30:32
  So
• 30:33
  yeah,
• 30:33
  here's
• 30:33
  one
• 30:33
  called
• 30:34
  Storytelling
• 30:34
  with
• 30:34
  Data.
• 30:35
  One
• 30:35
  called
• 30:35
  Information
• 30:35
  Dashboard
• 30:36
  Design,
• 30:36
  one
• 30:36
  called
• 30:36
  Show
• 30:37
  Me
• 30:37
  the
• 30:37
  Numbers.
• 30:38
  So
• 30:38
  yeah,
• 30:39
  if
• 30:39
  you
• 30:39
  haven't
• 30:39
  seen
• 30:39
  this.
• 30:39
  Stuff,
• 30:40
  I'm
• 30:40
  a
• 30:40
  big
• 30:41
  advocate
• 30:41
  of
• 30:42
  that
• 30:42
  type
• 30:43
  of
• 30:43
  work.
• 30:44
  I
• 30:44
  think
• 30:45
  sometimes
• 30:46
  data
• 30:46
  is
• 30:46
  sort
• 30:47
  of.
• 30:47
  It's
• 30:48
  at
• 30:48
  the
• 30:48
  intersection
• 30:49
  of
• 30:49
  technology
• 30:50
  and
• 30:50
  sometimes
• 30:50
  we
• 30:51
  focus
• 30:51
  a
• 30:51
  little
• 30:51
  bit
• 30:51
  in
• 30:52
  my
• 30:52
  view,
• 30:53
  too
• 30:54
  much
• 30:54
  on
• 30:54
  tools
• 30:54
  and
• 30:55
  not
• 30:55
  on
• 30:55
  theory.
• 30:56
  And
• 30:56
  so
• 30:56
  I'm
• 30:56
  really
• 30:57
  big
• 30:57
  on
• 30:58
  the
• 30:59
  theoretical
• 30:59
  part
• 31:00
  of
• 31:00
  data
• 31:01
  visualization
• 31:04
  which
• 31:04
  helps
• 31:04
  us
• 31:05
  to
• 31:06
  translate
• 31:07
  information
• 31:08
  to
• 31:08
  our
• 31:08
  audiences
• 31:09
  in
• 31:09
  ways
• 31:10
  that
• 31:11
  land
• 31:11
  well.
• 31:11
  And
• 31:12
  there
• 31:12
  was
• 31:12
  a,
• 31:12
  there
• 31:12
  was
• 31:13
  a
• 31:13
  presentation
• 31:13
  I
• 31:13
  can
• 31:13
  send
• 31:14
  you
• 31:14
  a
• 31:14
  link
• 31:14
  after
• 31:14
  if
• 31:14
  you've
• 31:15
  not
• 31:15
  seen
• 31:15
  it.
• 31:16
  And
• 31:16
  it
• 31:18
  a
• 31:18
  database
• 31:18
  presentation
• 31:19
  by
• 31:19
  a
• 31:19
  guy
• 31:19
  who's
• 31:20
  sadly
• 31:20
  no
• 31:20
  longer
• 31:20
  with
• 31:20
  us
• 31:21
  by
• 31:21
  the
• 31:21
  name
• 31:21
  of
• 31:21
  Hans
• 31:21
  Brosling.
• 31:23
  And
• 31:23
  it's
• 31:23
  data
• 31:24
  about
• 31:24
  the
• 31:24
  200
• 31:24
  countries
• 31:25
  of
• 31:26
  the
• 31:26
  world.
• 31:26
  And
• 31:26
  he
• 31:26
  basically
• 31:28
  dismantles
• 31:28
  this
• 31:29
  concept
• 31:29
  that
• 31:29
  third
• 31:30
  world
• 31:30
  countries,
• 31:31
  as
• 31:31
  they
• 31:31
  used
• 31:31
  to
• 31:31
  be
• 31:32
  called,
• 31:32
  were
• 31:32
  a
• 31:32
  thing.
• 31:33
  They
• 31:33
  showed
• 31:33
  the
• 31:33
  GDP
• 31:34
  and
• 31:34
  showed
• 31:35
  the
• 31:35
  movement
• 31:35
  of
• 31:35
  countries
• 31:36
  over
• 31:36
  time.
• 31:37
  But
• 31:37
  he
• 31:38
  does
• 31:38
  it
• 31:38
  in
• 31:38
  four
• 31:38
  minutes
• 31:39
  and
• 31:39
  he
• 31:39
  does
• 31:39
  it
• 31:39
  with
• 31:39
  an
• 31:39
  interactive
• 31:40
  moving
• 31:40
  visualization
• 31:41
  that's
• 31:41
  so
• 31:42
  engaging
• 31:42
  and
• 31:42
  it
• 31:42
  just
• 31:42
  pulls
• 31:43
  you
• 31:43
  into
• 31:43
  the
• 31:43
  story
• 31:43
  and
• 31:44
  you
• 31:44
  learn
• 31:45
  so
• 31:45
  much
• 31:45
  in
• 31:45
  such
• 31:45
  a
• 31:45
  short
• 31:45
  amount
• 31:46
  of
• 31:46
  time
• 31:46
  because
• 31:47
  his
• 31:47
  visuals
• 31:47
  are
• 31:47
  so
• 31:49
  impactful.
• 31:50
  Really
• 31:50
  love
• 31:51
  the
• 31:52
  work.
• 31:52
  And
• 31:52
  I
• 31:52
  got
• 31:52
  to
• 31:52
  see
• 31:52
  him
• 31:52
  do
• 31:53
  it
• 31:53
  live
• 31:53
  once,
• 31:53
  which
• 31:53
  is
• 31:53
  still
• 31:53
  one
• 31:54
  of
• 31:54
  the
• 31:54
  memories
• 31:55
  that
• 31:55
  sticks
• 31:55
  with
• 31:55
  me
• 31:56
  as
• 31:57
  something
• 31:57
  to
• 31:57
  do.
• 31:58
  But
• 31:59
  of
• 31:59
  course
• 31:59
  you
• 31:59
  need
• 31:59
  to
• 31:59
  make
• 31:59
  sure,
• 32:00
  as
• 32:00
  you
• 32:00
  say,
• 32:01
  as
• 32:01
  well
• 32:01
  as
• 32:01
  the
• 32:02
  colors
• 32:02
  and
• 32:02
  the
• 32:02
  presentation
• 32:03
  and
• 32:03
  using
• 32:03
  the
• 32:03
  right
• 32:03
  chart
• 32:04
  for
• 32:04
  the
• 32:04
  right
• 32:04
  reason
• 32:04
  at
• 32:04
  the
• 32:04
  right
• 32:05
  time,
• 32:05
  that
• 32:06
  a
• 32:06
  visualization
• 32:07
  that's
• 32:07
  being
• 32:07
  used
• 32:07
  by
• 32:07
  a
• 32:08
  non
• 32:08
  data
• 32:08
  person
• 32:09
  comes
• 32:10
  with
• 32:10
  the
• 32:10
  right
• 32:10
  context,
• 32:10
  it
• 32:11
  comes
• 32:11
  with
• 32:11
  the
• 32:11
  right
• 32:11
  metadata,
• 32:12
  it
• 32:12
  comes
• 32:12
  with
• 32:12
  a
• 32:12
  level
• 32:12
  of
• 32:12
  understanding
• 32:13
  such
• 32:13
  that
• 32:14
  you
• 32:15
  remove
• 32:15
  or
• 32:15
  at
• 32:15
  least
• 32:15
  mitigate
• 32:16
  the
• 32:16
  risk
• 32:16
  of,
• 32:16
  of
• 32:16
  them
• 32:17
  drawing
• 32:17
  an
• 32:17
  incorrect
• 32:18
  conclusion
• 32:18
  and
• 32:18
  then
• 32:19
  taking
• 32:19
  action
• 32:19
  on
• 32:19
  it
• 32:20
  as
• 32:20
  a
• 32:20
  result
• 32:21
  of
• 32:21
  the
• 32:21
  way
• 32:21
  you've
• 32:21
  chosen
• 32:21
  to
• 32:21
  present
• 32:22
  it.
• 32:22
  Yeah,
• 32:22
  I
• 32:23
  like
• 32:23
  to
• 32:23
  say
• 32:24
  you
• 32:24
  want
• 32:24
  to
• 32:25
  allow
• 32:26
  the
• 32:26
  consumer
• 32:27
  to
• 32:27
  be
• 32:27
  able
• 32:27
  to
• 32:27
  be
• 32:28
  lazy
• 32:28
  when
• 32:28
  they're
• 32:29
  taking
• 32:29
  in
• 32:29
  the
• 32:29
  information
• 32:30
  and
• 32:30
  that's
• 32:30
  how
• 32:30
  you
• 32:30
  know
• 32:31
  you've
• 32:31
  done
• 32:31
  a
• 32:32
  good
• 32:32
  job,
• 32:32
  they
• 32:32
  shouldn't
• 32:33
  have
• 32:33
  to
• 32:33
  think
• 32:33
  too
• 32:34
  much
• 32:35
  about
• 32:35
  how
• 32:36
  to
• 32:36
  interpret
• 32:37
  what
• 32:37
  you
• 32:38
  presented
• 32:38
  if
• 32:39
  you've
• 32:39
  done
• 32:39
  it
• 32:39
  well.
• 32:40
  Yeah,
• 32:40
  no,
• 32:40
  I
• 32:40
  love
• 32:40
  that.
• 32:41
  I
• 32:41
  love
• 32:41
  that.
• 32:43
  So
• 32:43
  you've
• 32:44
  worked
• 32:44
  across
• 32:44
  a
• 32:45
  few
• 32:45
  different
• 32:45
  industries.
• 32:46
  Finance,
• 32:46
  healthcare,
• 32:47
  retail,
• 32:48
  government.
• 32:48
  And
• 32:48
  we
• 32:48
  touched
• 32:49
  on
• 32:49
  this
• 32:49
  a
• 32:49
  little
• 32:49
  bit.
• 32:50
  Every
• 32:50
  industry
• 32:51
  thinks
• 32:51
  that
• 32:51
  the
• 32:52
  data
• 32:52
  set
• 32:52
  challenges
• 32:53
  are
• 32:53
  unique,
• 32:53
  but
• 32:53
  as
• 32:53
  we
• 32:53
  talked
• 32:54
  about
• 32:54
  when
• 32:54
  we
• 32:54
  were
• 32:54
  mentioning
• 32:55
  community,
• 32:55
  that's
• 32:56
  not
• 32:56
  necessarily
• 32:56
  the
• 32:56
  case.
• 32:57
  What
• 32:57
  are
• 32:57
  some
• 32:57
  of
• 32:57
  the
• 32:57
  patterns
• 32:58
  that
• 32:58
  you've
• 32:58
  seen
• 33:00
  across
• 33:00
  all
• 33:00
  of
• 33:00
  those
• 33:01
  industries
• 33:02
  that
• 33:03
  all
• 33:03
  the
• 33:03
  distant
• 33:04
  data
• 33:04
  cousins
• 33:04
  across
• 33:04
  different
• 33:05
  industries
• 33:05
  have
• 33:05
  in
• 33:05
  common
• 33:06
  with
• 33:06
  each
• 33:06
  other?
• 33:06
  Buy
• 33:07
  in
• 33:08
  as
• 33:08
  one
• 33:09
  of
• 33:09
  their
• 33:09
  biggest
• 33:10
  hurdles.
• 33:11
  Buy
• 33:11
  in
• 33:11
  for
• 33:11
  the
• 33:11
  work
• 33:12
  or
• 33:12
  buy
• 33:12
  in
• 33:12
  for
• 33:12
  the,
• 33:13
  for
• 33:13
  the
• 33:13
  output
• 33:13
  of.
• 33:13
  The
• 33:13
  analysis
• 33:14
  data
• 33:15
  as
• 33:15
  a
• 33:15
  field.
• 33:17
  It's
• 33:17
  come
• 33:17
  very
• 33:18
  far
• 33:18
  in
• 33:18
  the
• 33:18
  time
• 33:19
  that
• 33:19
  I've
• 33:19
  been
• 33:19
  working.
• 33:20
  It's
• 33:20
  matured.
• 33:22
  We
• 33:22
  see
• 33:23
  the
• 33:23
  rise
• 33:23
  of
• 33:24
  chief
• 33:24
  data
• 33:24
  officers,
• 33:25
  which
• 33:25
  wasn't
• 33:25
  even
• 33:26
  a
• 33:26
  thing
• 33:26
  when
• 33:26
  I
• 33:26
  first
• 33:26
  started
• 33:27
  out.
• 33:28
  Yeah.
• 33:29
  And
• 33:29
  that
• 33:29
  role
• 33:31
  is
• 33:32
  continuing
• 33:33
  to
• 33:33
  take
• 33:33
  off.
• 33:34
  However,
• 33:36
  around
• 33:36
  that
• 33:37
  role,
• 33:37
  there
• 33:37
  are
• 33:37
  a
• 33:38
  lot
• 33:38
  of
• 33:40
  struggles
• 33:41
  across
• 33:41
  industry,
• 33:42
  across
• 33:43
  government
• 33:44
  that
• 33:44
  are
• 33:44
  common,
• 33:45
  which
• 33:45
  is
• 33:45
  just
• 33:46
  justifying
• 33:47
  that
• 33:47
  this
• 33:48
  work
• 33:48
  is
• 33:48
  even
• 33:48
  necessary.
• 33:49
  You
• 33:50
  know,
• 33:50
  why,
• 33:50
  why,
• 33:52
  why
• 33:52
  do
• 33:52
  we
• 33:52
  need,
• 33:52
  why
• 33:53
  do
• 33:53
  we
• 33:53
  need
• 33:53
  someone
• 33:53
  in
• 33:53
  that
• 33:54
  role?
• 33:54
  So,
• 33:54
  yeah,
• 33:55
  I
• 33:55
  say
• 33:55
  that's
• 33:55
  one
• 33:55
  of
• 33:55
  the
• 33:56
  biggest
• 33:56
  ones.
• 33:56
  It's
• 33:56
  like
• 33:57
  I
• 33:57
  always
• 33:57
  say,
• 33:58
  Data
• 33:59
  leadership
• 33:59
  is
• 34:01
  50%
• 34:01
  technical
• 34:02
  and
• 34:02
  it's
• 34:02
  50%
• 34:04
  psychological.
• 34:06
  And
• 34:06
  around
• 34:07
  communication,
• 34:10
  it's
• 34:10
  working.
• 34:11
  It's
• 34:11
  about
• 34:11
  working
• 34:12
  with
• 34:12
  other
• 34:12
  people,
• 34:13
  working
• 34:13
  with
• 34:13
  other
• 34:13
  stakeholders
• 34:14
  that
• 34:14
  are
• 34:14
  outside
• 34:15
  of
• 34:15
  the
• 34:15
  data
• 34:15
  group,
• 34:16
  getting
• 34:16
  them
• 34:17
  to
• 34:17
  support
• 34:17
  the
• 34:17
  things
• 34:18
  that
• 34:18
  you
• 34:18
  need
• 34:18
  them
• 34:18
  to
• 34:19
  support
• 34:19
  so
• 34:19
  that
• 34:19
  you
• 34:20
  can
• 34:20
  deliver
• 34:20
  the
• 34:20
  outcomes
• 34:21
  that
• 34:21
  they
• 34:21
  want
• 34:21
  to
• 34:22
  see.
• 34:23
  And
• 34:23
  it's
• 34:24
  that
• 34:24
  part
• 34:25
  that
• 34:25
  I
• 34:26
  find
• 34:26
  to
• 34:26
  be
• 34:26
  the
• 34:27
  most
• 34:27
  challenging
• 34:28
  part
• 34:28
  of
• 34:28
  the
• 34:28
  work.
• 34:30
  I
• 34:30
  think
• 34:30
  it's
• 34:30
  challenging
• 34:32
  one
• 34:32
  because
• 34:33
  it's
• 34:33
  newish.
• 34:35
  I
• 34:35
  think
• 34:35
  it's
• 34:36
  also
• 34:36
  challenging
• 34:37
  because
• 34:37
  the
• 34:37
  people
• 34:37
  that
• 34:38
  are
• 34:38
  being
• 34:38
  asked
• 34:39
  to
• 34:39
  do
• 34:39
  it,
• 34:40
  it's
• 34:40
  outside
• 34:40
  of
• 34:41
  their
• 34:41
  natural
• 34:41
  wheelhouse
• 34:42
  off.
• 34:42
  Yeah,
• 34:43
  yeah,
• 34:43
  you
• 34:43
  know,
• 34:44
  we're
• 34:44
  sitting,
• 34:44
  we're
• 34:44
  coding,
• 34:45
  we're,
• 34:45
  you
• 34:45
  know,
• 34:45
  we
• 34:46
  love
• 34:46
  to
• 34:46
  do
• 34:46
  all
• 34:46
  that
• 34:46
  stuff.
• 34:47
  None
• 34:47
  of
• 34:47
  that.
• 34:47
  You
• 34:47
  don't
• 34:47
  have
• 34:47
  to
• 34:47
  talk
• 34:47
  to
• 34:48
  me
• 34:48
  to
• 34:48
  do
• 34:48
  any
• 34:48
  of
• 34:48
  that.
• 34:49
  You
• 34:49
  know,
• 34:49
  you
• 34:49
  just
• 34:50
  leave
• 34:50
  me
• 34:50
  alone.
• 34:50
  I've
• 34:50
  got
• 34:50
  my
• 34:51
  headphones
• 34:51
  on
• 34:51
  screen
• 34:51
  and.
• 34:52
  You
• 34:52
  vibe
• 34:52
  out,
• 34:52
  you
• 34:52
  know,
• 34:53
  you
• 34:53
  produce
• 34:53
  some
• 34:53
  cool
• 34:54
  stuff.
• 34:55
  Or
• 34:55
  when
• 34:55
  you
• 34:55
  are
• 34:56
  talking,
• 34:57
  a
• 34:57
  lot
• 34:57
  of
• 34:57
  times
• 34:57
  you're
• 34:58
  again,
• 34:58
  you're
• 34:58
  talking
• 34:59
  to
• 34:59
  your
• 34:59
  peers,
• 34:59
  you're
• 35:00
  speaking
• 35:00
  the
• 35:00
  same
• 35:00
  language.
• 35:02
  But
• 35:02
  when
• 35:02
  you
• 35:02
  have
• 35:03
  to
• 35:03
  secure
• 35:03
  resources,
• 35:04
  expanded
• 35:05
  resources
• 35:05
  for
• 35:06
  that
• 35:06
  work,
• 35:06
  or
• 35:07
  you
• 35:07
  have
• 35:07
  to
• 35:09
  broaden
• 35:10
  what's
• 35:11
  being
• 35:11
  asked
• 35:11
  of
• 35:12
  that
• 35:12
  department,
• 35:13
  you
• 35:14
  see,
• 35:14
  you
• 35:14
  can
• 35:14
  add
• 35:14
  value
• 35:15
  in
• 35:15
  other
• 35:15
  ways
• 35:15
  than
• 35:16
  you
• 35:16
  traditionally
• 35:17
  have
• 35:17
  been.
• 35:17
  And
• 35:18
  you
• 35:18
  have
• 35:18
  to
• 35:18
  convince
• 35:19
  someone
• 35:19
  to
• 35:19
  fund
• 35:20
  that
• 35:20
  value
• 35:21
  that
• 35:21
  you
• 35:21
  think
• 35:22
  that
• 35:22
  you
• 35:22
  can
• 35:22
  deliver.
• 35:23
  That
• 35:23
  requires
• 35:23
  people
• 35:24
  skills.
• 35:24
  And
• 35:24
  so
• 35:25
  that's
• 35:25
  something
• 35:25
  that
• 35:25
  I
• 35:26
  see
• 35:26
  that
• 35:26
  crosses
• 35:27
  various
• 35:28
  industries
• 35:28
  in
• 35:29
  government,
• 35:29
  is
• 35:30
  that
• 35:30
  people
• 35:30
  that
• 35:30
  are
• 35:30
  in
• 35:31
  those
• 35:31
  roles,
• 35:31
  they
• 35:31
  have
• 35:32
  the
• 35:32
  similar
• 35:33
  challenge
• 35:33
  of.
• 35:35
  All
• 35:35
  right,
• 35:35
  I
• 35:35
  got
• 35:35
  this
• 35:36
  great
• 35:36
  idea.
• 35:36
  I
• 35:37
  know
• 35:37
  this
• 35:37
  thing
• 35:37
  that's
• 35:38
  going
• 35:38
  to
• 35:38
  help
• 35:38
  with
• 35:38
  A,
• 35:39
  B
• 35:39
  and
• 35:39
  C.
• 35:39
  How
• 35:40
  do
• 35:40
  I
• 35:40
  convince
• 35:41
  others
• 35:41
  to
• 35:41
  believe
• 35:42
  in
• 35:42
  me?
• 35:42
  How
• 35:42
  do
• 35:42
  I
• 35:42
  convince
• 35:43
  them
• 35:43
  to
• 35:43
  give
• 35:43
  me
• 35:44
  the
• 35:44
  mic?
• 35:44
  How
• 35:44
  do
• 35:44
  I
• 35:44
  convince
• 35:45
  them
• 35:45
  to
• 35:45
  give
• 35:45
  me
• 35:47
  funding?
• 35:49
  On
• 35:49
  the
• 35:49
  government
• 35:50
  side,
• 35:50
  that's
• 35:52
  made
• 35:53
  a
• 35:53
  little
• 35:53
  bit
• 35:53
  easier
• 35:53
  because
• 35:54
  we
• 35:54
  have
• 35:54
  laws.
• 35:55
  You
• 35:55
  know,
• 35:55
  there's
• 35:55
  a
• 35:56
  law
• 35:56
  that
• 35:56
  was
• 35:56
  passed
• 35:57
  some
• 35:57
  years
• 35:57
  back
• 35:57
  that
• 35:58
  requires
• 35:59
  agencies
• 35:59
  to
• 35:59
  have
• 35:59
  chief
• 36:00
  data
• 36:00
  officers
• 36:01
  that
• 36:01
  helps
• 36:01
  you.
• 36:02
  You
• 36:02
  know,
• 36:02
  legally
• 36:02
  they
• 36:03
  have
• 36:03
  to
• 36:03
  exist.
• 36:04
  Yeah.
• 36:06
  Which
• 36:06
  is
• 36:08
  great
• 36:08
  progress.
• 36:09
  But
• 36:10
  now
• 36:10
  that
• 36:10
  you
• 36:11
  have
• 36:12
  made
• 36:12
  that
• 36:12
  mandate,
• 36:13
  they
• 36:13
  have
• 36:13
  to
• 36:14
  get
• 36:14
  to
• 36:14
  know
• 36:14
  the
• 36:14
  role.
• 36:14
  There's
• 36:15
  one
• 36:15
  thing
• 36:15
  to
• 36:15
  say
• 36:15
  this
• 36:16
  is
• 36:16
  required,
• 36:16
  there's
• 36:17
  another
• 36:17
  thing
• 36:17
  to
• 36:17
  live
• 36:17
  it
• 36:18
  out,
• 36:18
  implement
• 36:18
  it,
• 36:19
  build
• 36:19
  that
• 36:19
  out,
• 36:20
  demonstrate
• 36:20
  that
• 36:21
  this
• 36:22
  delivers
• 36:23
  value.
• 36:23
  And
• 36:24
  all
• 36:24
  of
• 36:24
  that
• 36:24
  requires
• 36:26
  communication
• 36:27
  outside
• 36:27
  of
• 36:29
  the
• 36:29
  data
• 36:29
  community.
• 36:30
  And
• 36:30
  I
• 36:30
  learn
• 36:31
  a
• 36:31
  lot
• 36:31
  of
• 36:31
  lessons
• 36:31
  when
• 36:31
  I
• 36:32
  go
• 36:32
  to
• 36:32
  conferences
• 36:32
  and
• 36:32
  things
• 36:33
  and
• 36:33
  see
• 36:33
  how
• 36:34
  people
• 36:34
  in
• 36:34
  the
• 36:34
  private
• 36:34
  sector
• 36:35
  are
• 36:35
  doing
• 36:36
  it
• 36:36
  and
• 36:37
  powers
• 36:37
  of
• 36:38
  persuasion
• 36:38
  and
• 36:38
  whatnot.
• 36:39
  And
• 36:39
  the
• 36:39
  right
• 36:40
  hire
• 36:40
  as
• 36:40
  well.
• 36:40
  I
• 36:40
  mean,
• 36:41
  I
• 36:41
  see
• 36:41
  this
• 36:42
  lamented
• 36:42
  regularly
• 36:43
  in
• 36:43
  the
• 36:43
  data
• 36:44
  community
• 36:44
  itself
• 36:45
  that
• 36:47
  often
• 36:48
  big
• 36:48
  data
• 36:49
  initiatives
• 36:49
  can
• 36:49
  fail
• 36:50
  or
• 36:51
  it
• 36:51
  can
• 36:51
  be
• 36:51
  perceived
• 36:51
  that
• 36:52
  data
• 36:52
  isn't
• 36:52
  as
• 36:52
  valuable
• 36:52
  as
• 36:53
  people
• 36:53
  thought
• 36:53
  they
• 36:53
  would
• 36:53
  because
• 36:54
  they
• 36:55
  create
• 36:56
  this
• 36:56
  senior
• 36:56
  or
• 36:57
  this
• 36:57
  leadership
• 36:57
  data
• 36:57
  role,
• 36:57
  be
• 36:58
  it
• 36:58
  a
• 36:58
  CDO
• 36:58
  or
• 36:58
  whatever
• 36:59
  it
• 36:59
  might
• 36:59
  be
• 37:00
  called,
• 37:01
  and
• 37:01
  then
• 37:01
  hire
• 37:02
  purely
• 37:02
  on
• 37:02
  the
• 37:02
  basis
• 37:03
  of
• 37:03
  technical
• 37:03
  skill
• 37:05
  and
• 37:05
  then
• 37:05
  get
• 37:05
  surprised
• 37:06
  when
• 37:07
  all
• 37:07
  of
• 37:07
  those
• 37:07
  other
• 37:07
  things,
• 37:08
  things
• 37:08
  that,
• 37:09
  those,
• 37:09
  those
• 37:10
  things
• 37:10
  you
• 37:10
  have
• 37:11
  to
• 37:11
  have
• 37:11
  at
• 37:11
  your
• 37:12
  disposal
• 37:13
  that
• 37:13
  aren't
• 37:13
  there
• 37:13
  or
• 37:14
  aren't
• 37:14
  assessed
• 37:14
  for
• 37:14
  as
• 37:15
  part
• 37:15
  of
• 37:15
  the
• 37:15
  recruitment
• 37:15
  process
• 37:16
  suddenly
• 37:17
  come
• 37:17
  up
• 37:17
  to
• 37:18
  bite
• 37:18
  you
• 37:18
  in
• 37:18
  the,
• 37:18
  in
• 37:19
  the
• 37:19
  bum
• 37:19
  a
• 37:19
  little
• 37:19
  bit
• 37:19
  because
• 37:20
  you
• 37:20
  haven't
• 37:20
  hired
• 37:20
  for
• 37:21
  that
• 37:21
  skill
• 37:21
  set.
• 37:21
  And
• 37:22
  yet
• 37:22
  now
• 37:22
  it's
• 37:22
  proving
• 37:23
  to
• 37:23
  be
• 37:23
  critical
• 37:23
  for
• 37:23
  the,
• 37:24
  for
• 37:24
  the
• 37:24
  success.
• 37:25
  Yeah,
• 37:26
  AI,
• 37:27
  We've
• 37:27
  got
• 37:27
  a
• 37:27
  little
• 37:27
  bit
• 37:28
  of
• 37:28
  time
• 37:28
  left
• 37:28
  and
• 37:28
  I've
• 37:29
  got
• 37:29
  an
• 37:29
  AI
• 37:30
  author
• 37:31
  on
• 37:31
  the
• 37:31
  podcast
• 37:31
  today.
• 37:32
  Like
• 37:32
  Winning
• 37:32
  with
• 37:33
  AI,
• 37:33
  a
• 37:34
  blue
• 37:34
  pimp
• 37:34
  for
• 37:34
  corporate
• 37:35
  professionals,
• 37:36
  the
• 37:36
  book
• 37:36
  that
• 37:36
  you've
• 37:37
  written.
• 37:37
  And
• 37:37
  your
• 37:38
  book
• 37:38
  promises
• 37:38
  to
• 37:38
  cut
• 37:38
  through
• 37:39
  the
• 37:39
  hype.
• 37:39
  And
• 37:39
  in
• 37:39
  fact,
• 37:40
  you
• 37:40
  are
• 37:40
  living
• 37:41
  this
• 37:41
  yourself,
• 37:41
  like
• 37:41
  having
• 37:42
  to
• 37:42
  cut
• 37:42
  through
• 37:42
  the
• 37:42
  hype.
• 37:42
  You
• 37:42
  mentioned
• 37:43
  the
• 37:43
  pressure
• 37:44
  within
• 37:44
  the
• 37:44
  federal
• 37:44
  government
• 37:45
  at
• 37:45
  the
• 37:45
  minute
• 37:45
  to
• 37:45
  implement
• 37:46
  AI,
• 37:46
  presumably
• 37:47
  to
• 37:47
  drive
• 37:47
  efficiency
• 37:48
  and
• 37:48
  better
• 37:48
  decision
• 37:49
  making,
• 37:49
  better
• 37:49
  answers
• 37:50
  and
• 37:50
  whatever
• 37:50
  else.
• 37:53
  You're
• 37:54
  the
• 37:54
  person
• 37:54
  who
• 37:54
  has
• 37:54
  to
• 37:54
  do
• 37:54
  it
• 37:55
  as
• 37:55
  well
• 37:55
  as
• 37:55
  write
• 37:55
  the
• 37:55
  book
• 37:55
  about
• 37:56
  it.
• 37:56
  So
• 37:56
  it
• 37:56
  makes
• 37:56
  you
• 37:57
  the
• 37:57
  ideal
• 37:57
  person
• 37:58
  what
• 37:58
  are
• 37:58
  some
• 37:58
  of
• 37:59
  the
• 37:59
  red
• 37:59
  flags?
• 37:59
  If
• 38:00
  companies
• 38:00
  out
• 38:00
  there
• 38:00
  starting
• 38:01
  an
• 38:01
  AI
• 38:01
  initiative,
• 38:02
  what
• 38:02
  would
• 38:02
  be
• 38:02
  some
• 38:02
  of
• 38:03
  the
• 38:03
  red
• 38:03
  flags
• 38:03
  you
• 38:03
  would
• 38:03
  advise
• 38:04
  folks
• 38:04
  to
• 38:04
  watch
• 38:04
  out
• 38:04
  for
• 38:05
  that
• 38:05
  are
• 38:05
  probably
• 38:06
  going
• 38:06
  to
• 38:06
  point
• 38:06
  to
• 38:07
  probable
• 38:07
  failure
• 38:08
  of
• 38:08
  an
• 38:08
  AI
• 38:08
  initiative?
• 38:09
  One
• 38:09
  is
• 38:10
  lack
• 38:10
  of
• 38:10
  proper
• 38:11
  buy
• 38:11
  in
• 38:11
  at
• 38:11
  the
• 38:12
  top.
• 38:13
  I
• 38:13
  think
• 38:13
  this
• 38:14
  work
• 38:14
  requires
• 38:15
  excitement
• 38:16
  from
• 38:16
  the
• 38:17
  top
• 38:18
  and
• 38:18
  it
• 38:18
  also
• 38:18
  requires
• 38:21
  education
• 38:22
  at
• 38:22
  the
• 38:22
  top.
• 38:22
  Leaders
• 38:23
  have
• 38:23
  to
• 38:25
  have
• 38:27
  a
• 38:27
  reasonable
• 38:28
  understanding
• 38:29
  about
• 38:29
  AI
• 38:29
  and
• 38:30
  its
• 38:30
  power
• 38:33
  before
• 38:33
  they
• 38:33
  can
• 38:33
  implement
• 38:34
  it
• 38:34
  across
• 38:35
  the
• 38:35
  organization.
• 38:37
  To
• 38:37
  me,
• 38:37
  this
• 38:37
  is
• 38:38
  not
• 38:38
  work.
• 38:38
  That
• 38:39
  is
• 38:39
  just
• 38:40
  an
• 38:40
  IT
• 38:40
  endeavor.
• 38:42
  Sure
• 38:42
  it
• 38:43
  is
• 38:43
  going
• 38:43
  to
• 38:43
  know
• 38:43
  the
• 38:44
  ins
• 38:44
  and
• 38:44
  outs,
• 38:44
  they're
• 38:45
  going
• 38:45
  to
• 38:45
  be
• 38:46
  really
• 38:46
  excited.
• 38:48
  But
• 38:48
  AI
• 38:49
  is
• 38:49
  not
• 38:49
  just
• 38:50
  technology.
• 38:51
  To
• 38:51
  me,
• 38:51
  AI
• 38:51
  first
• 38:52
  and
• 38:52
  foremost
• 38:52
  is
• 38:53
  business.
• 38:54
  We're
• 38:54
  leveraging
• 38:55
  technology
• 38:56
  to
• 38:56
  drive
• 38:56
  business
• 38:57
  outcomes.
• 38:58
  And
• 38:59
  the
• 39:00
  best
• 39:00
  way
• 39:00
  to
• 39:01
  implement
• 39:02
  AI
• 39:03
  will
• 39:04
  differ
• 39:04
  across
• 39:05
  functional
• 39:06
  areas.
• 39:07
  So
• 39:07
  those
• 39:08
  people
• 39:08
  that
• 39:08
  are
• 39:08
  the
• 39:09
  leaders
• 39:09
  of
• 39:09
  various
• 39:09
  functional
• 39:10
  areas,
• 39:11
  they
• 39:11
  need
• 39:11
  to
• 39:11
  get
• 39:11
  to
• 39:12
  know
• 39:12
  AI
• 39:12
  and
• 39:12
  we
• 39:13
  need
• 39:13
  to
• 39:13
  get
• 39:13
  to
• 39:13
  know
• 39:13
  their,
• 39:14
  their
• 39:14
  functional
• 39:14
  areas.
• 39:15
  It's
• 39:15
  a
• 39:15
  two
• 39:15
  way
• 39:15
  communication
• 39:16
  that's
• 39:16
  occurring.
• 39:18
  And
• 39:18
  a
• 39:18
  lot
• 39:19
  of
• 39:19
  it
• 39:19
  is
• 39:19
  they
• 39:19
  have
• 39:19
  to
• 39:20
  learn
• 39:20
  by
• 39:20
  doing.
• 39:20
  They
• 39:21
  have
• 39:21
  to
• 39:21
  play
• 39:21
  around
• 39:21
  with
• 39:22
  these
• 39:22
  tools.
• 39:22
  They
• 39:22
  can't
• 39:23
  just
• 39:23
  outsource
• 39:23
  it
• 39:23
  to
• 39:24
  someone
• 39:24
  else.
• 39:24
  Hey,
• 39:25
  itu,
• 39:26
  do
• 39:26
  it
• 39:26
  and
• 39:26
  report
• 39:26
  back
• 39:27
  to
• 39:27
  me
• 39:27
  how
• 39:27
  this
• 39:27
  works.
• 39:28
  Because
• 39:28
  they
• 39:28
  have
• 39:28
  really
• 39:29
  important
• 39:29
  information
• 39:30
  that's
• 39:30
  a
• 39:30
  part
• 39:31
  of
• 39:31
  the
• 39:31
  equation
• 39:31
  because
• 39:32
  they
• 39:32
  are
• 39:32
  the
• 39:32
  people
• 39:33
  who
• 39:33
  best
• 39:33
  understand
• 39:34
  their
• 39:34
  particular
• 39:34
  role
• 39:35
  and
• 39:35
  functional
• 39:35
  area.
• 39:36
  And
• 39:36
  we're
• 39:36
  working
• 39:37
  together
• 39:38
  to
• 39:38
  come
• 39:39
  up
• 39:39
  with
• 39:39
  strategies
• 39:40
  that
• 39:42
  allow
• 39:42
  the
• 39:43
  organization
• 39:43
  to
• 39:44
  become
• 39:44
  stronger
• 39:44
  and
• 39:45
  produce
• 39:46
  better
• 39:46
  outcomes.
• 39:48
  That's
• 39:48
  the
• 39:48
  first
• 39:49
  thing.
• 39:49
  It's
• 39:49
  not
• 39:50
  going
• 39:50
  to
• 39:50
  go
• 39:50
  well
• 39:51
  if
• 39:52
  leadership
• 39:53
  doesn't
• 39:53
  want
• 39:53
  to
• 39:53
  participate
• 39:54
  in
• 39:54
  the
• 39:54
  process.
• 39:55
  And
• 39:55
  do
• 39:56
  you
• 39:56
  see
• 39:56
  it
• 39:56
  the
• 39:56
  other
• 39:56
  way
• 39:56
  around
• 39:57
  though
• 39:57
  as
• 39:57
  well
• 39:57
  with
• 39:57
  AI
• 39:58
  like
• 39:58
  it's
• 39:58
  very
• 39:58
  easy
• 39:59
  to
• 39:59
  get
• 39:59
  caught
• 39:59
  in
• 39:59
  the
• 39:59
  hype
• 40:00
  cycle.
• 40:01
  Have
• 40:01
  you
• 40:01
  seen
• 40:01
  cases
• 40:01
  where
• 40:02
  leadership
• 40:02
  is
• 40:02
  almost
• 40:02
  too
• 40:03
  bought
• 40:03
  in
• 40:03
  and
• 40:03
  their
• 40:03
  expectations
• 40:04
  are
• 40:04
  up
• 40:04
  here
• 40:04
  and
• 40:05
  the
• 40:05
  technology
• 40:05
  is
• 40:05
  actually
• 40:05
  down
• 40:06
  here?
• 40:06
  I
• 40:06
  was
• 40:06
  going
• 40:06
  to
• 40:06
  say
• 40:06
  that's
• 40:07
  number
• 40:07
  two
• 40:08
  too.
• 40:08
  It's
• 40:08
  like,
• 40:08
  yes,
• 40:09
  there
• 40:09
  is
• 40:09
  excitement,
• 40:10
  there
• 40:11
  is
• 40:11
  excitement
• 40:12
  and
• 40:12
  sometimes
• 40:13
  people
• 40:13
  are
• 40:13
  excited
• 40:15
  but
• 40:15
  they're
• 40:15
  not
• 40:15
  informed.
• 40:17
  So
• 40:17
  it's
• 40:18
  good
• 40:18
  to
• 40:18
  be
• 40:18
  excited.
• 40:19
  I'm
• 40:19
  excited.
• 40:20
  This
• 40:20
  is,
• 40:20
  oh
• 40:21
  yeah,
• 40:21
  this
• 40:21
  is
• 40:21
  great.
• 40:22
  Times
• 40:22
  to
• 40:23
  be
• 40:23
  in
• 40:23
  the
• 40:23
  community.
• 40:24
  I'm
• 40:24
  like,
• 40:24
  I
• 40:25
  never
• 40:25
  seen
• 40:25
  anything
• 40:25
  like
• 40:26
  you.
• 40:26
  We're
• 40:26
  so
• 40:26
  cool.
• 40:27
  I
• 40:27
  love
• 40:27
  it.
• 40:28
  So
• 40:28
  it's
• 40:28
  okay
• 40:29
  to
• 40:29
  be
• 40:29
  excited,
• 40:30
  but
• 40:30
  you
• 40:30
  need
• 40:31
  to
• 40:31
  be
• 40:31
  excited
• 40:32
  and
• 40:32
  informed.
• 40:33
  And
• 40:34
  I
• 40:34
  do.
• 40:34
  I
• 40:35
  see
• 40:35
  some
• 40:35
  leaders
• 40:35
  who
• 40:35
  are
• 40:36
  excited
• 40:36
  and
• 40:37
  they're
• 40:37
  not
• 40:37
  informed
• 40:38
  and
• 40:38
  that's
• 40:38
  not
• 40:38
  a
• 40:38
  good,
• 40:40
  that's
• 40:40
  not
• 40:40
  a
• 40:40
  good
• 40:40
  spot
• 40:41
  to
• 40:41
  be
• 40:41
  in.
• 40:42
  We
• 40:42
  want
• 40:42
  folks
• 40:42
  to
• 40:42
  be
• 40:43
  excited,
• 40:43
  but
• 40:43
  we
• 40:43
  also
• 40:44
  want
• 40:44
  them
• 40:46
  to
• 40:46
  be
• 40:47
  intellectually
• 40:48
  engaged.
• 40:49
  In
• 40:49
  the
• 40:49
  work.
• 40:50
  I
• 40:51
  was
• 40:51
  going
• 40:51
  to
• 40:51
  say
• 40:51
  this
• 40:52
  kind
• 40:52
  of
• 40:52
  relates
• 40:52
  to
• 40:53
  my
• 40:53
  number
• 40:53
  two
• 40:53
  red
• 40:54
  flag,
• 40:55
  which
• 40:55
  is
• 40:55
  when
• 40:56
  an
• 40:56
  organization
• 40:57
  wants
• 40:57
  to
• 40:57
  decouple
• 40:59
  AI
• 41:00
  from
• 41:00
  data
• 41:01
  and
• 41:02
  AI
• 41:02
  and
• 41:02
  data
• 41:03
  go
• 41:03
  together.
• 41:03
  They're
• 41:04
  married.
• 41:04
  Yeah,
• 41:04
  it
• 41:04
  doesn't
• 41:04
  make
• 41:05
  any
• 41:05
  sense
• 41:05
  to
• 41:05
  me.
• 41:08
  They
• 41:08
  have
• 41:08
  to
• 41:08
  go
• 41:08
  together.
• 41:10
  And
• 41:10
  so
• 41:10
  an
• 41:10
  organization
• 41:11
  has
• 41:11
  to
• 41:12
  have
• 41:14
  the
• 41:14
  corporate
• 41:15
  maturity
• 41:16
  to
• 41:16
  understand
• 41:17
  that
• 41:18
  these
• 41:19
  two
• 41:19
  areas
• 41:20
  are
• 41:21
  interrelated
• 41:22
  and
• 41:22
  they,
• 41:22
  they
• 41:22
  work
• 41:23
  best
• 41:24
  when
• 41:25
  they
• 41:25
  go
• 41:25
  hand
• 41:25
  in
• 41:25
  hand.
• 41:26
  You
• 41:26
  can't
• 41:26
  be
• 41:26
  excited
• 41:27
  about
• 41:27
  AI
• 41:27
  and
• 41:27
  then
• 41:28
  you
• 41:28
  want
• 41:28
  to
• 41:28
  be
• 41:28
  cheap
• 41:28
  about
• 41:29
  data.
• 41:29
  It
• 41:29
  doesn't
• 41:29
  work
• 41:30
  like
• 41:30
  that.
• 41:32
  So
• 41:33
  that,
• 41:33
  that's
• 41:33
  my
• 41:34
  number
• 41:34
  two.
• 41:34
  Like
• 41:34
  you
• 41:35
  have
• 41:35
  to
• 41:35
  be
• 41:35
  willing
• 41:37
  to
• 41:38
  understand
• 41:39
  that
• 41:39
  it
• 41:39
  goes
• 41:39
  hand
• 41:40
  in
• 41:40
  hand.
• 41:40
  You
• 41:40
  have
• 41:41
  to
• 41:41
  be
• 41:41
  willing
• 41:41
  to
• 41:41
  invest
• 41:42
  resources
• 41:42
  into
• 41:43
  it.
• 41:43
  You
• 41:44
  understand
• 41:44
  that
• 41:45
  this
• 41:45
  is
• 41:45
  an
• 41:45
  emerging
• 41:46
  technology.
• 41:47
  We're
• 41:48
  learning
• 41:48
  as
• 41:48
  we're
• 41:49
  doing,
• 41:50
  we
• 41:50
  do
• 41:50
  have
• 41:50
  expertise
• 41:51
  in
• 41:51
  certain
• 41:51
  areas,
• 41:52
  but
• 41:52
  this
• 41:52
  stuff
• 41:52
  is
• 41:53
  moving
• 41:53
  very
• 41:53
  rapidly.
• 41:55
  And
• 41:55
  so
• 41:55
  the
• 41:55
  people
• 41:56
  that
• 41:56
  are
• 41:56
  helping
• 41:57
  with
• 41:57
  strategy,
• 41:58
  we
• 41:59
  know
• 41:59
  some
• 41:59
  stuff,
• 41:59
  but
• 41:59
  we're
• 42:00
  also
• 42:00
  in
• 42:00
  the
• 42:01
  process
• 42:01
  of
• 42:02
  getting
• 42:02
  to
• 42:02
  know
• 42:02
  stuff.
• 42:03
  And
• 42:04
  that
• 42:04
  requires
• 42:04
  trial
• 42:05
  and
• 42:05
  error.
• 42:05
  And
• 42:05
  in
• 42:05
  order
• 42:06
  to
• 42:06
  participate
• 42:07
  in
• 42:07
  that
• 42:07
  trial
• 42:07
  and
• 42:07
  error,
• 42:08
  we
• 42:08
  need
• 42:09
  space,
• 42:09
  we
• 42:10
  need
• 42:10
  budgets,
• 42:12
  we
• 42:12
  need
• 42:12
  resources.
• 42:13
  So
• 42:14
  I
• 42:14
  think,
• 42:16
  yeah,
• 42:16
  don't
• 42:17
  be
• 42:17
  cheap.
• 42:17
  That's
• 42:17
  what
• 42:18
  I'll
• 42:18
  say.
• 42:18
  Don't
• 42:18
  be
• 42:18
  cheap.
• 42:18
  And
• 42:18
  as
• 42:18
  you
• 42:19
  say,
• 42:21
  there's
• 42:21
  some
• 42:21
  new
• 42:21
  tool
• 42:22
  or
• 42:22
  technology
• 42:22
  or
• 42:22
  model
• 42:23
  or
• 42:23
  whatever
• 42:23
  it
• 42:23
  might
• 42:23
  be
• 42:23
  that
• 42:23
  comes
• 42:24
  out
• 42:24
  every
• 42:24
  week.
• 42:26
  So
• 42:26
  it's
• 42:26
  a
• 42:26
  constantly
• 42:27
  moving
• 42:27
  set
• 42:27
  of
• 42:28
  goalposts,
• 42:29
  a
• 42:29
  constantly
• 42:29
  moving
• 42:29
  toolbox,
• 42:30
  if
• 42:30
  you
• 42:30
  like.
• 42:33
  And
• 42:34
  also.
• 42:37
  As
• 42:37
  you
• 42:37
  said,
• 42:38
  if
• 42:38
  that.
• 42:39
  Data'S
• 42:39
  not
• 42:39
  good
• 42:39
  in
• 42:39
  the
• 42:39
  first
• 42:39
  place,
• 42:41
  then
• 42:41
  what
• 42:41
  great
• 42:42
  AI
• 42:42
  are
• 42:42
  going
• 42:42
  to
• 42:42
  have
• 42:42
  from
• 42:43
  it.
• 42:43
  And
• 42:43
  also
• 42:43
  I
• 42:43
  think
• 42:43
  there's
• 42:43
  a
• 42:44
  huge
• 42:44
  spectrum
• 42:44
  of
• 42:44
  AI,
• 42:45
  right?
• 42:45
  A
• 42:46
  huge
• 42:46
  spectrum.
• 42:46
  It's
• 42:47
  two
• 42:47
  entirely
• 42:48
  different
• 42:48
  things
• 42:49
  at
• 42:49
  one
• 42:50
  end
• 42:50
  of
• 42:50
  the
• 42:50
  spectrum.
• 42:50
  And
• 42:50
  I
• 42:50
  think
• 42:51
  many
• 42:51
  companies
• 42:51
  are
• 42:51
  here,
• 42:51
  including
• 42:52
  in
• 42:52
  the
• 42:52
  private
• 42:52
  sector
• 42:53
  of
• 42:53
  like,
• 42:53
  well,
• 42:53
  we
• 42:54
  rolled
• 42:54
  out
• 42:54
  Copilot
• 42:55
  and
• 42:55
  now
• 42:56
  our
• 42:56
  employees
• 42:57
  can
• 42:57
  generate
• 42:58
  images
• 42:59
  for
• 42:59
  their
• 42:59
  slides
• 43:00
  and
• 43:00
  have
• 43:00
  perfect
• 43:01
  grammar
• 43:01
  and
• 43:01
  spelling.
• 43:03
  Great
• 43:03
  use
• 43:03
  case
• 43:04
  has
• 43:04
  some
• 43:04
  value
• 43:05
  to
• 43:05
  it
• 43:05
  for
• 43:05
  sure.
• 43:06
  Completely.
• 43:06
  At
• 43:07
  the
• 43:07
  other
• 43:07
  end,
• 43:07
  it's
• 43:07
  like,
• 43:07
  how
• 43:08
  can
• 43:08
  we
• 43:08
  utilize
• 43:08
  this
• 43:09
  first
• 43:09
  party
• 43:09
  data
• 43:10
  that
• 43:10
  we
• 43:10
  have,
• 43:10
  that
• 43:11
  we
• 43:11
  uniquely
• 43:11
  have,
• 43:11
  that
• 43:12
  doesn't
• 43:12
  exist
• 43:12
  on
• 43:12
  the
• 43:12
  Internet
• 43:12
  anywhere
• 43:13
  else,
• 43:13
  that
• 43:13
  we
• 43:13
  uniquely
• 43:13
  have
• 43:14
  about
• 43:14
  our
• 43:15
  clients
• 43:15
  or
• 43:15
  our
• 43:15
  community
• 43:15
  or
• 43:16
  whoever
• 43:16
  it
• 43:16
  is
• 43:16
  we're
• 43:16
  trying
• 43:16
  to
• 43:16
  support,
• 43:17
  or
• 43:17
  our
• 43:17
  customers,
• 43:18
  whoever
• 43:18
  it
• 43:18
  is
• 43:19
  we're
• 43:19
  trying
• 43:19
  to
• 43:19
  support?
• 43:20
  And
• 43:20
  how
• 43:20
  do
• 43:21
  we
• 43:22
  harness
• 43:22
  the
• 43:22
  power
• 43:22
  of
• 43:23
  AI
• 43:24
  to
• 43:24
  dramatically
• 43:25
  uptick
• 43:25
  the
• 43:25
  product
• 43:26
  offering
• 43:27
  that
• 43:27
  we've
• 43:27
  got,
• 43:27
  or
• 43:27
  the
• 43:28
  service
• 43:28
  offering
• 43:28
  that
• 43:28
  we're
• 43:29
  delivering,
• 43:29
  or
• 43:29
  the
• 43:30
  level
• 43:30
  of
• 43:30
  insight
• 43:30
  that
• 43:31
  we're
• 43:31
  delivering?
• 43:31
  Those
• 43:31
  are
• 43:31
  two
• 43:32
  completely
• 43:32
  different
• 43:32
  things,
• 43:33
  all
• 43:33
  of
• 43:33
  which
• 43:34
  fall
• 43:34
  under
• 43:34
  this
• 43:34
  big
• 43:35
  AI
• 43:35
  umbrella,
• 43:36
  which
• 43:36
  by
• 43:36
  the
• 43:36
  way,
• 43:36
  seems
• 43:36
  to
• 43:37
  have,
• 43:37
  and
• 43:37
  I
• 43:37
  think
• 43:37
  the
• 43:38
  marketers
• 43:38
  are
• 43:38
  responsible
• 43:39
  for
• 43:39
  this,
• 43:39
  not
• 43:39
  the
• 43:39
  data
• 43:39
  people,
• 43:40
  but
• 43:40
  now
• 43:41
  seems
• 43:41
  to
• 43:41
  encompass
• 43:42
  what
• 43:43
  you
• 43:43
  and
• 43:43
  I
• 43:43
  would
• 43:43
  have
• 43:43
  known
• 43:44
  five
• 43:44
  or
• 43:44
  six
• 43:44
  years
• 43:45
  ago
• 43:45
  is
• 43:45
  basically
• 43:45
  business
• 43:45
  process
• 43:46
  automation
• 43:47
  of
• 43:48
  like,
• 43:48
  yeah,
• 43:49
  well,
• 43:49
  we've
• 43:49
  been
• 43:49
  talking
• 43:49
  about
• 43:49
  this
• 43:50
  for
• 43:50
  years.
• 43:50
  We
• 43:50
  can
• 43:51
  do
• 43:51
  this
• 43:51
  for
• 43:51
  a
• 43:51
  decade.
• 43:51
  But
• 43:51
  now,
• 43:52
  because
• 43:52
  it's
• 43:52
  fashionable,
• 43:52
  let's
• 43:53
  call
• 43:53
  it
• 43:53
  AI.
• 43:54
  So
• 43:55
  I
• 43:55
  think
• 43:55
  that
• 43:56
  specificity
• 43:56
  as
• 43:57
  well,
• 43:58
  for
• 43:58
  leaders
• 43:58
  or
• 43:59
  technology
• 43:59
  or
• 43:59
  data
• 44:00
  teams,
• 44:00
  whoever
• 44:00
  it
• 44:00
  was
• 44:01
  is
• 44:01
  that's
• 44:01
  proposing
• 44:02
  an
• 44:02
  AI
• 44:03
  project,
• 44:03
  being
• 44:03
  absolutely
• 44:04
  clear
• 44:04
  about,
• 44:04
  you
• 44:05
  know,
• 44:05
  what
• 44:05
  the
• 44:05
  opportunity
• 44:06
  is
• 44:06
  and
• 44:06
  what
• 44:06
  the
• 44:06
  technology
• 44:06
  is
• 44:07
  going
• 44:07
  to
• 44:07
  be
• 44:07
  deployed
• 44:07
  and
• 44:08
  how
• 44:08
  that's
• 44:08
  different
• 44:09
  from
• 44:09
  other
• 44:09
  understanding.
• 44:10
  It's
• 44:10
  still
• 44:11
  an
• 44:11
  emerging
• 44:11
  term.
• 44:11
  And
• 44:12
  what's
• 44:12
  under
• 44:13
  the
• 44:13
  umbrella
• 44:13
  versus
• 44:14
  not
• 44:14
  under
• 44:14
  the
• 44:14
  umbrella
• 44:14
  changes
• 44:15
  every
• 44:15
  day
• 44:15
  as
• 44:15
  well.
• 44:15
  Right?
• 44:16
  Yeah.
• 44:17
  And
• 44:17
  I
• 44:17
  think
• 44:18
  in
• 44:19
  order
• 44:19
  to
• 44:19
  make
• 44:19
  it
• 44:20
  meaningful,
• 44:21
  we
• 44:22
  have
• 44:22
  to
• 44:22
  start
• 44:23
  with
• 44:23
  the
• 44:23
  business,
• 44:24
  not
• 44:24
  with
• 44:25
  the
• 44:25
  technology.
• 44:26
  What
• 44:27
  problems
• 44:27
  does
• 44:28
  the
• 44:28
  business
• 44:28
  have?
• 44:29
  What
• 44:29
  strategic
• 44:30
  direction
• 44:30
  is
• 44:30
  the
• 44:30
  business
• 44:31
  moving
• 44:31
  in,
• 44:32
  and
• 44:32
  how
• 44:32
  can
• 44:32
  AI
• 44:33
  support
• 44:33
  you
• 44:34
  in
• 44:34
  moving
• 44:34
  in
• 44:34
  that
• 44:34
  direction?
• 44:37
  We
• 44:37
  say
• 44:38
  firms
• 44:38
  that
• 44:39
  are
• 44:39
  AI
• 44:39
  first,
• 44:40
  but
• 44:40
  I
• 44:40
  really
• 44:41
  think
• 44:41
  it's
• 44:41
  business
• 44:41
  first,
• 44:42
  it's
• 44:42
  business
• 44:42
  first,
• 44:43
  AI
• 44:44
  second.
• 44:45
  Businesses
• 44:46
  have
• 44:46
  problems.
• 44:47
  Businesses
• 44:47
  have
• 44:47
  things
• 44:48
  that
• 44:48
  they
• 44:48
  want
• 44:48
  to
• 44:48
  achieve.
• 44:50
  You
• 44:50
  talk
• 44:50
  to
• 44:50
  the
• 44:51
  AI
• 44:51
  experts
• 44:52
  about,
• 44:53
  hey,
• 44:54
  you've
• 44:54
  given
• 44:54
  me
• 44:55
  your
• 44:55
  business
• 44:55
  strategy.
• 44:56
  I'm
• 44:56
  going
• 44:56
  to
• 44:57
  recommend
• 44:57
  use
• 44:57
  cases
• 44:58
  that
• 44:58
  will
• 44:58
  complement
• 44:59
  that
• 44:59
  strategy
• 44:59
  and
• 44:59
  help
• 45:00
  you
• 45:00
  to
• 45:00
  get
• 45:01
  to
• 45:01
  where
• 45:01
  you
• 45:01
  want
• 45:01
  to
• 45:02
  go.
• 45:02
  We're
• 45:02
  not
• 45:02
  using
• 45:03
  AI
• 45:03
  just
• 45:03
  for
• 45:04
  the
• 45:04
  sake
• 45:04
  of
• 45:04
  using
• 45:04
  AI.
• 45:05
  We're
• 45:05
  using
• 45:06
  AI
• 45:07
  in
• 45:07
  specific
• 45:07
  instances
• 45:08
  because
• 45:09
  they
• 45:09
  are
• 45:10
  connected
• 45:11
  to
• 45:12
  stated
• 45:13
  business
• 45:13
  problems
• 45:14
  and
• 45:14
  goals.
• 45:16
  Exactly.
• 45:17
  Everything
• 45:18
  has
• 45:18
  to
• 45:18
  start
• 45:19
  from
• 45:19
  there.
• 45:20
  I
• 45:20
  think
• 45:21
  I've
• 45:21
  just
• 45:21
  about
• 45:21
  run
• 45:22
  out
• 45:22
  of
• 45:22
  time,
• 45:23
  of
• 45:24
  your
• 45:24
  time,
• 45:24
  and
• 45:25
  I
• 45:25
  just
• 45:25
  want
• 45:25
  to
• 45:25
  thank
• 45:25
  you
• 45:26
  for
• 45:26
  coming
• 45:26
  on
• 45:26
  and
• 45:26
  sharing
• 45:26
  all
• 45:27
  that,
• 45:27
  your
• 45:27
  experience,
• 45:28
  insight.
• 45:29
  I've
• 45:29
  learned
• 45:29
  so
• 45:30
  much
• 45:30
  just
• 45:30
  listening
• 45:30
  to
• 45:30
  you
• 45:30
  today
• 45:31
  and
• 45:31
  there's
• 45:32
  great
• 45:32
  value
• 45:32
  in
• 45:33
  community,
• 45:33
  as
• 45:33
  you
• 45:33
  said.
• 45:33
  And
• 45:34
  just
• 45:34
  for
• 45:34
  me
• 45:34
  getting
• 45:35
  to
• 45:35
  talk
• 45:35
  to
• 45:35
  you
• 45:35
  for
• 45:36
  40
• 45:36
  minutes
• 45:37
  or
• 45:37
  so
• 45:37
  here
• 45:38
  and
• 45:38
  hearing
• 45:39
  how
• 45:39
  data
• 45:39
  works
• 45:39
  in
• 45:40
  an
• 45:40
  entirely
• 45:40
  different
• 45:40
  paradigm
• 45:41
  than
• 45:41
  I've
• 45:41
  ever
• 45:41
  used,
• 45:41
  it
• 45:41
  has
• 45:42
  been
• 45:42
  so
• 45:42
  informative
• 45:43
  and
• 45:44
  interesting
• 45:44
  and
• 45:45
  as
• 45:45
  I'm
• 45:45
  sure
• 45:45
  it
• 45:45
  will
• 45:45
  be
• 45:46
  to
• 45:46
  many
• 45:46
  of
• 45:46
  us.
• 45:46
  So
• 45:46
  thank
• 45:46
  you
• 45:48
  so
• 45:48
  much
• 45:49
  for.
• 45:50
  Thank
• 45:50
  you
• 45:50
  so
• 45:51
  much
• 45:51
  for
• 45:51
  sharing.
• 45:52
  I
• 45:52
  mentioned
• 45:52
  your
• 45:52
  book
• 45:53
  a
• 45:53
  couple
• 45:53
  of
• 45:53
  times.
• 45:54
  If,
• 45:54
  just
• 45:55
  in
• 45:55
  closing,
• 45:55
  if
• 45:55
  there's
• 45:55
  any,
• 45:56
  any
• 45:56
  we
• 45:56
  want
• 45:56
  to
• 45:56
  direct
• 45:57
  people
• 45:57
  towards,
• 45:57
  if
• 45:57
  people
• 45:58
  want
• 45:58
  to
• 45:58
  learn
• 45:58
  more
• 45:58
  about
• 45:59
  the
• 45:59
  book
• 45:59
  or
• 45:59
  learn
• 45:59
  more
• 45:59
  about
• 46:00
  you
• 46:01
  or
• 46:01
  connect
• 46:01
  with
• 46:01
  you,
• 46:02
  like,
• 46:02
  where
• 46:02
  should
• 46:02
  they
• 46:02
  go?
• 46:02
  You
• 46:03
  can
• 46:03
  reach
• 46:03
  me
• 46:04
  on
• 46:04
  LinkedIn.
• 46:05
  My
• 46:06
  door
• 46:06
  is
• 46:06
  always
• 46:07
  open.
• 46:07
  I
• 46:07
  love
• 46:08
  talking
• 46:09
  about
• 46:09
  this
• 46:09
  stuff.
• 46:09
  I'm
• 46:10
  very
• 46:10
  passionate.
• 46:10
  I
• 46:11
  love
• 46:11
  exchange
• 46:11
  of
• 46:12
  ideas
• 46:12
  and
• 46:13
  meeting
• 46:14
  new
• 46:14
  people.
• 46:14
  And
• 46:14
  again,
• 46:15
  we
• 46:15
  have
• 46:15
  to
• 46:15
  get
• 46:15
  our
• 46:15
  therapy
• 46:16
  in.
• 46:16
  So
• 46:16
  reach
• 46:17
  out
• 46:17
  to
• 46:17
  me
• 46:17
  if
• 46:17
  you
• 46:17
  need
• 46:18
  some
• 46:18
  data
• 46:19
  therapy.
• 46:21
  With
• 46:21
  respect
• 46:21
  to
• 46:21
  the
• 46:22
  book,
• 46:22
  you
• 46:22
  can
• 46:22
  find
• 46:23
  it
• 46:23
  on
• 46:24
  Amazon.
• 46:25
  It's
• 46:26
  called
• 46:26
  Winning
• 46:26
  with
• 46:26
  AI
• 46:27
  A
• 46:27
  Blueprint
• 46:27
  for
• 46:27
  Corporate
• 46:28
  Leaders.
• 46:29
  If
• 46:30
  you
• 46:30
  have
• 46:30
  any
• 46:30
  questions
• 46:30
  or
• 46:31
  anything,
• 46:31
  yeah,
• 46:31
  just
• 46:32
  reach
• 46:32
  out
• 46:32
  to
• 46:32
  me
• 46:32
  on
• 46:32
  LinkedIn.
• 46:33
  Awesome.
• 46:33
  Thanks
• 46:34
  so
• 46:34
  much
• 46:34
  Diya.
• 46:34
  Really
• 46:34
  appreciate
• 46:35
  you
• 46:35
  and
• 46:35
  no
• 46:36
  doubt
• 46:36
  that
• 46:36
  we'll
• 46:36
  talk
• 46:36
  again
• 46:37
  soon.
• 46:37
  Absolutely.
• 46:38
  Thank
• 46:38
  you
• 46:38
  so
• 46:39
  much
• 46:39
  for
• 46:39
  having
• 46:39
  me.
• 46:39
  Have
• 46:40
  a
• 46:40
  good
• 46:40
  one.
• 46:40
  Thanks
• 46:40
  for
• 46:41
  tuning
• 46:41
  in
• 46:41
  to
• 46:41
  Transformed
• 46:42
  with
• 46:42
  Data.
• 46:43
  If
• 46:43
  today's
• 46:43
  conversation
• 46:44
  gave
• 46:44
  you
• 46:44
  even
• 46:45
  one
• 46:45
  insight,
• 46:45
  one
• 46:45
  aha
• 46:46
  moment,
• 46:46
  or
• 46:47
  one
• 46:47
  new
• 46:47
  idea
• 46:47
  to
• 46:47
  take
• 46:48
  action
• 46:48
  on,
• 46:48
  do
• 46:49
  me
• 46:49
  a
• 46:49
  favor.
• 46:50
  Subscribe,
• 46:50
  leave
• 46:51
  a
• 46:51
  review,
• 46:51
  and
• 46:52
  share
• 46:52
  this
• 46:52
  with
• 46:52
  someone
• 46:52
  who's
• 46:53
  ready
• 46:53
  to
• 46:53
  level
• 46:53
  up.
• 46:54
  Until
• 46:54
  next
• 46:54
  time,
• 46:55
  keep
• 46:55
  asking
• 46:55
  the
• 46:56
  right
• 46:56
  questions,
• 46:57
  keep
• 46:57
  challenging
• 46:57
  the
• 46:57
  status
• 46:58
  quo,
• 46:58
  and
• 46:59
  keep
• 46:59
  transforming
• 46:59
  with
• 47:00
  data.