Latest / AI for Founders with Ryan Estes
The AI EA Flex
Will Ruben spent more than a decade at the companies that taught the internet what attention looks like. He led ranking and recommendations across Instagram during the era when Reels stopped being a feature and started being the entire product. He worked on Coinbase's Web3 Wallet. He scaled consumer products for billions of people. And then he walked away from all of it to solve something almost embarrassingly small in scope: the back and forth of scheduling a meeting.
That choice is the whole story. Will is not building Workmate because scheduling is glamorous. He is building it because…
The skinny
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