The Raw Founder Conversations You Never See

Greg Lav · Oct 29, 2026 · 26m

I take you behind the scenes while we’re in LA building Bloom in real time. Visiting other founders like ⁨@George.Heaton⁩ the founder of REPRESENT and founders of @based breaking down what’s actually driving growth right now.

Uploaded 02-04-26

I talk through how we scaled from a niche women’s fitness pre-workout into a national energy drink and soda platform, why speed to market beats perfect packaging, and how TikTok creators, Amazon strategy, and partnerships are fueling momentum.

I also share how I think about choosing product categories, hiring people stronger than me, building stress…