Latest / Trailblazers by Erica Wenger
Mayssa Chehata: Founder of Behave Candy
This week, we chat with Mayssa Chehata!
Mayssa is the founder of BEHAVE Candy, the first low-sugar, clean-label candy designed not to spike blood sugar. Inspired by her love of sweets and her father’s diabetes, she set out to create a better alternative—partnering with chefs and food scientists to develop candy that delivers on taste while helping reduce sugar in the food system.
In addition to building BEHAVE, Mayssa is also the host of the ROCK BOTTOM podcast, and is a writer and speaker.
Before starting her company, she built her career across a range of well-known organizations, including…
The skinny
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