From Thousands of African Languages to a Pan-African Language for the African Continental Free Trade Area
This podcast episode discusses a new article that argues that Africa’s thousands of languages create a barrier to trade under the African Continental Free Trade Area (AfCFTA) and proposes Kiswahili as a single trade language to boost communication, economic integration, and poverty reduction. It presents a 25-year roadmap using institutional theory’s three pillars: rules and enforcement (regulative), shared norms (normative), and common ways of thinking (cognitive) to guide governments, businesses, and educators in making Kiswahili a continent-wide trade language. The podcast concludes that…
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