Transcript

It's Fatal To Not Start With The Foundations · Rev-n-u Unplugged

James: You can't sell yourself out of trouble, bottom line. Ultimately, you have to look at the foundations of the business to make sure they are, one, selling to the right ICP, that they ⁓ are fueled with the right sales playbook. They go after the high value use cases, which is linked to the ICP, and look at the foundations of the actual customer base they've got already. Why did the customers buy from that organization? And ensure that those customers are getting the most value and communicate with those customers. It goes further down the line later on where you, you know, maybe quarter two or three, you might consider looking at pricing because pricing is a great way one to firm up the value, but also to create conversations. And if you're not having conversations with your customers, you don't know what they're thinking.