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No Filter Needed: Why Authenticity is the Ultimate Special Effect with Rob Erickson
As AI-generated content floods every feed, what actually cuts through? Rob Erickson, founder and CEO of Massive Mission, joins Mark Scrivner to share how he turned a severance package into a video production company trusted by major agencies and global brands. Rob explains why he believes authenticity will win the AI era, how his team uses AI to move faster without replacing people, and why a company mission rooted in giving back still guides his work. The conversation covers live event video production, agency partnerships, creativity in regulated industries, AI workflows, referral-driven…
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