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HUGE: BYU, Texas Tech Are DESTROYING the Big 12 in NIL, Making All Other Schools Reset Standards
Reports and observations from the spring transfer portal window and general NIL discussions indicate that BYU and Texas Tech are indeed making significant waves and are perceived by many as "killing it" in the NIL category within the Big 12 Conference. This success is attracting attention and, in some cases, envy from rival Big 12 programs.Here's why BYU and Texas Tech are seen as excelling in NIL:Texas Tech: Aggressive Investment and Strategic Use of the PortalTop-Ranked Transfer Class: Texas Tech consistently leads the Big 12 in the 2025 transfer portal rankings, with outlets like On3 and…
The skinny
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