How Brands Use Retargeting to Win Back Lost Customers

Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners · Jun 10, 2026 · 7m · transcript

Lucas and Luna dive into the mechanics of retargeting — the strategy behind those ads that follow you around the internet. They break down how the pixel works, why frequency caps matter, and how brands like HelloFresh and Wayfair use dynamic creative to bring shoppers back. Luna shares a surprising stat: retargeted customers are 70% more likely to convert. Lucas warns against over-retargeting, citing a case where a brand saw a 50% opt-out rate. They discuss the difference between site retargeting and email retargeting, and touch on the ethics of data use. By the end, you'll know exactly…