Latest / Fire Footwear: Sneakers Talk (with Matt Frates)

Grails in Sneakers: Outdated or Needs Updating?
The word "grail" has always had a place in sneaker culture; normally to show how coveted a shoe was to a person. In 2024, with so much new blood to the culture and resale making things attainable (with money), it begs the question is the idea of a grail outdated, or do we just need to rethink how we use it?
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