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Inside the Playbook: Isabel Quinteros on Being a Publicist to TikTok to AI
What does it really take to build lasting partnerships between artists, brands, and technology?
In this clip, Isabel Quinteros, SVP at Jen Music AI and former Global Music Partnerships lead at TikTok, reflects on her career journey from PR to tech, sharing lessons from campaigns with J. Cole, and Beyoncé’s Super Bowl performance. She also breaks down how to balance brand expectations with artist needs, and why the best collaborations leave everyone walking away with value.
We dive into case studies like Jessie Reyez’s Jameson partnership and The Weeknd’s VR concert with TikTok, plus explore…
The skinny
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