The year in creative effectiveness
Today we’re summarising the biggest talking points from this year in creative effectiveness. WARC's David Tiltman and Amy Rodgers discuss the move from purpose to post-purpose, the return of humour in advertising, and a host of important new research studies. Listen to the other episodes mentioned here: Emotion in advertising and Do stronger relationships produce stronger results? For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The…
The skinny
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