Ci2026: Books, Gifts, and Events for Analog Customers
Analog is back! As more adults look to limit their screen time, they're rediscovering screen-free activities like reading, journaling, puzzling, and crafting. Curated "analog bags" — portable totes designed to encourage unplugging — are trending, and bookstores are perfectly positioned to become the go-to destination for filling them. This session will explore how to merchandise for the analog movement, handsell across categories, and create events that tap into the growing desire for offline connection and creativity.
Recorded June 29, 2026 at Children's Institute 2026 in Schaumburg…
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