Introducing: Catalyst with Shayle Kann - The Carbon Market's Quality Problem

The Most Important Question · Sep 11, 2023 · 47m

Voluntary carbon credits are a lot like used cars: You really have no idea what their quality might be. Or maybe they’re more like expensive bottles of wine. Many people (or at least Shayle) can’t tell whether they’re actually buying good-quality wine. If it’s expensive, it must be good, right?

That’s the kind of logic that has plagued voluntary carbon markets for years.

A carbon credit can work in one of two ways. First, it can avert 1 metric ton of emissions that would have otherwise happened by, for example, preventing deforestation. Alternatively, a credit can directly remove a ton of…